With the surge of cannabidiol products on the market, how are spa and wellness center managers to decide which brands to feature in their treatment menus and retail offerings? Product effectiveness and safety are top priorities, yet the FDA and other regulatory agencies currently only offer guidelines for manufacturers. However, skin care professionals should not feel discouraged by this lack of direction. There are three…

It’s 2021. If you don’t have a website for your business or even your side hustle, you need to get one –now. Websites are a must if you are looking to grow your business and…

Amid demographic shifts in the United States and around the globe, now is the time for skin care to reflect on today’s reality. Many individuals remain underrepresented in industry advertising, compounded by a lack of focused product design and testing for specific beauty needs. Today’s consumers are also demanding more earth-friendly and natural, organic solutions that align with their beliefs. Greater diversity and inclusivity within …

For seven long months, spas were closed due to COVID-19.Most spas were not earning a single dollar from service fees. Seven months is a severe income drought for any business, large or small. The sad reality of all of this could have included the majority of spas if it were not for one important thing – brisk and steady online retail sales to loyal skin…