Social media, engagement, content creation, and organic posts versus paid promotions – these are the topics everyone ponders when thinking about how to attract new clients. But, before you can even begin to address these, you may need to take a step back and assess your brand. Who are we? What does it look like and sound like? What is the mission, vision, values, identity,…
Nestled high in the Sierra Nevada Mountains at the acclaimed Hyatt Regency Lake Tahoe resort, Stillwater Spa features 16 treatment rooms including two couple’s sanctuaries, one with a fireplace and one with an infinity soaking tub. Guests who book a treatment at the spa have access to its amenities, which includes a dry cedar sauna, eucalyptus steam room, and specialized relaxation areas, along with a…
If we live in the information age, why is there a lack of knowledge? We literally have access to more data today than any other time in history, yet there is still a deficiency of wisdom and insight. Furthermore, many of us have believed the more we study, take classes, read books, seek knowledge, and get degrees or certifications, the more power we will have.…
FIRST IMPRESSION One of the most important aspects for the success of your practice is how you are perceived as a professional. Creating a pathway of success is vital to developing a loyal and long-term repeat client. How well you listen and understand the concerns of each person discloses information that will support your treatment direction. Your knowledge of the skin (histology and pathology), your…
As aestheticians, the biggest responsibility is ensuring the safety of each client. As most skin care professionals learn in school and every continuing education class taken, sanitation is a must. It helps in ensuring that germs, bacteria, and disease will not be spread. With full books and little down time in between clients, it can be easier to make mistakes in sanitation practices. Staying organized…

October 2020

Business Blogs

Brands of the Month

  • DMK Skin Revision Center
  • GlyMed Plus
  • Skin Blends