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Organic Versus Natural Skin Care Products

Organic Skin Care
There are three organic-labeling categories based on organic food content, excluding water and salt. Products that are labeled 100 percent organic must contain organically-produced ingredients only and may display the USDA Organic seal, when approved.

Shankara Ayurveda Spa at the Art of Living Retreat Center

Shankara Ayurveda Spa at the Art of Living Retreat Center is becoming one of the top Ayurvedic spas in North America. Based on a mountaintop outside Boone, N.C., Shankara Ayurveda Spa offers the opportunity to find inner peace and create personal transformation.
Situated at a height of 3,700 feet and spread out over 380 acres, Shankara Ayurveda Spa is one part of the experience at the Art of Living Retreat Center. With the inclusion of a boutique hotel with three spa suites and 27 rooms, vegetarian dining, an alcohol-free environment, as well as wellness and fitness activities, the center is quickly becoming known as a great spot for retreatists.

The Benefits of Drinkable Collagen Supplements

Many skin care professionals know that the global market for topically-applied skin care has been highly competitive for decades, dominated by large multi-
national brands, many of which numerous professionals have likely used or sold. Each of these skin care manufacturers targets improvement in the quality of the skin’s texture and appearance by using external applications of creams and serums of various compositions, with key ingredients such as retinol and hyaluronic acid.

Raspberry Extract and the Anti-Aging Connection

The raspberry plant, or Rubus idaeus, is known for its medicinal purposes, including treating diarrhea and other digestive ailments. Despite its longstanding reputation for therapeutic properties, this plant is recently becoming of interest to researchers as an anti-aging ingredient.

10 Things About...Cellulite Management

Cellulite, which is a condition in which the skin appears to have areas with underlying fat deposits, has haunted clients of every gender, race, and age. As a result, there are a number of options available for the management of this condition, many of which are not effective on their own.

Tools of the Trade: Hair Removal (2016)

Trendsetters give insight on the tools they recommend 
for hair removal.


 

A Step-by-Step: The Whole Pot of Wax

Triple filtered, aromatic, enviro-conscious. Wax has come a long way from the icky-sticky, burnt, rubber-scented resin that was first made available on the market. With so many variations (cream, gel, hard, soft, and roll-on) and sugaring hair removal making a comeback from the 1800s, offering epilation services can be enticing. Yet, with hair removal businesses hitting the market with the resolve of offering this singular service, professionals cannot afford not rendering the convenience of waxing to their client base, both men and women.

Sugaring: The Sweet Side of Hair Removal

The pursuit of soft, smooth, hair-free skin is sought after by many women and men who seek out the best possible tools, gadgets, and methods that will bring about smooth skin that is long lasting.

An Introduction to Hair Removal

Hair removal is a practice that has been a part of human history since ancient times, and maybe even before! As time passes and trends come and go, technology has advanced and refined different hair-removal techniques, including threading, laser, and electrolysis. In addition to knowing about the different forms of hair removal, it is important for professionals to understand hair growth patterns and the role it plays in hair removal treatments. It is also beneficial to be able to identify different types of hair.

How to Create Transparent Relationships in a Photoshopped World

Just as there is no such thing as a perfect relationship, there is no such thing as a perfect company. As leaders, it is important to acknowledge missteps and opportunities for improvement by being open to input. By embracing constructive input and not being defensive, clients and team members will draw closer to the professional’s skin care brand.

Michelle D’Allaird-Brenner | Aesthetician, Author, and Educator

ASIMichelle D'Allaird-Brenner has been in the beauty business since 1988; as a licensed cosmetologist, aesthetician and CIDESCO diplomat she has pooled all of her knowledge and expertise into education and raising the bar for professional aestheticians around the world. Michelle is the owner of Aesthetic Science Institute, a NYS licensed aesthetics school in Latham, N.Y. She is a regular contributing author for DERMASCOPE and Les Nouvelles Esthetique & Spa magazines, a speaker and host for aesthetics conferences across the U.S. and has co-authored two major industry textbooks. Michelle is a consultant for an International cosmetic company having provided education in over 18 countries around the world. She is also the educational director for the Aesthetics International Association.

I have been in the aesthetics industry since 1988 … I like to tell people I started when I was five! Throughout the years I have been an aesthetics director for a chain of skin care centers, a school owner, educator, author, speaker, host and consultant. A great deal of my time has been spent writing curriculum for aesthetic education – leading to me having the first NYS approved paramedical program and laser program approved by the department of education. Hands down I believe that education and customer service are what separates the best clinics from the rest? Which makes it important for aestheticians to be able to cut through all the marketing propaganda to find the skin care line(s) that are right for them? Education is how they can do this! When one is truly knowledgeable about the physiology of the skin and product ingredients they will be able to ask the right questions and easily rule out fact from fiction. It amazes me the amount of aestheticians that do not perform a proper consultation, or do not even review consultation forms from prior visits. How can they possibly deliver results without a proper consultation and evaluation of what is currently happening with the skin? Consult, consult, consult – it is the key to success. By far being an educator has taught me the most and has had the most impact on my life. It has taught me about myself, my profession, the quality of education, and about the individuals entering the skin care field. I came to realize the deep passion I had to learn as much as I could about everything to do with skin; but I also recognized how desperately I wanted to share my knowledge and my passion with others. Thus, a theme for my career was born: The desire to know it all and to be the best; but knowing that there will always, always be more to learn and others' that are better. Which means my journey will never end; and I love that! Do I have any regrets? I think we all do, success is a learning experience. But my travels have taken me from my children and family at times that I feel as a "mom," I should have been there. Do I regret it? A bit; but I also know that my accomplishments have instilled a motivation and passion for life into my children, and it has strengthened my partnership with my best friend … my husband.

Annette Hanson | Aesthetician, Author, Educator and Entrepreneur

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"Excellence in Education… One Student at a Time" has been the guiding principle of Annette Hanson, president of Atelier Esthétique® Institute of Esthetics in New York City. Her professional experience spans 30 years, making her a renowned skin care expert and published author in industry periodicals, as well as a sought after lecturer at leading professional conferences worldwide. Annette was instrumental in the development of the 600-hour curriculum for the New York State aesthetics license and she was appointed by New York's Secretary of State to serve as educator on the Appearance Enhancement Advisory Committee for aesthetics, nails and cosmetology. Among her many accomplishments, she was a founding board member of the National Coalition of Esthetic & Related Professional Associations (NCEA) for four years; she was recently voted into the Leadership Committee of the ASCP Skin Care School Council (Associated Skin Care Professionals); and her crowning achievement has been her induction as an Aesthetics International Association (A.I.A) industry legend, in which she appeared on the cover of the August 2009 edition of DERMASCOPE magazine.


My parents taught me to be dedicated, work hard and you will succeed in whatever you do in life.
Through their hard work and commitment to taking care of their customers they made their business successful. That truism, the "customer-is-always-right" attitude, has been my guiding principle. I am proud to say that it is my 27th year in business as a female business owner in New York City. In September 1985, I opened Atelier Esthétique® Institute of Esthetics and since then I have graduated over 1,000 aestheticians. Every day I learn from my students! It is a wonderful feeling, being able to offer my knowledge to young aestheticians, spa managers and school owners – providing an avenue for me to divulge lessons I have learned both positive and negative. Throughout my professional journey what has surprised me the most is how misunderstood the aesthetics industry was back in the 1980s. When one landlord heard that I was having seaweed delivered, he sent me a letter saying that I could not serve food on the premises. Another landlord accused me of running a brothel when I asked his permission to have a shower installed for body treatments. Customer service is the key to why people visit, or return, to a particular spa. People always remember how they were treated, and they will return for that experience over and over again. Continuing education is also important! The best clinics invest in the continuing education of their team. A clinic director must encourage and require continuing education in order to keep their team current with new treatments, knowledgeable in matters of safety, and continuously polish sales skills. Adaptations are necessary to remain relevant in the aesthetics industry! About five years ago, when it became very apparent that laser technology was not just a fad, I created a laser curriculum which was subsequently approved by the state of New York; and to date, this program has been extremely successful. It is easy to let your responsibilities to your students and employees dictate how you run your life. You must take time for yourself. If you do not take care of yourself, then you will not be focused and strong enough to take care of others.


Find Atelier Esthétique® Institute of Esthetics online at: www.aeinstitute.net, on Facebook at: www.facebook.com/atelieresthetique, or Twitter at: www.twitter.com/AtelierNYC

Catherine Atzen, MBA | Aesthetician, Author, Educator, Researcher, and Entrepreneur

atzen.1Catherine Atzen was introduced to facials by an aesthetician in France when she was 13, suffering from acne and sensitive, dehydrated skin. She inspired Catherine to care for her skin and thus Catherine’s passion was born. Years later, while working in aesthetic medicine doing research on skin care for burn victims, she was at the forefront of the skin care industry by developing the first ATZEN formulas with DNA. She is a sought after industry expert who serves as a consultant to industry leaders and brands in several countries, as well as being a founding member of the International Medical Spa Association (IMSA). Catherine holds an MBA from the Haas School of Business, University of California, Berkeley, an MBA from Columbia University, NY, a CIDESCO diploma from Switzerland, and is NCEA certified. Catherine is a Member of Phi Kappa Phi Academic Honor Society, and has earned 18 industry awards.   

At the initial stage, the industry was made of small family businesses. Even after being in this industry for over 25 years this still surprises me; the fact that other talented professionals have joined our industry, contributing to establish our industry as a serious economic player. Our industry keeps growing and forecasts look promising. Throughout my career I have held various positions within this industry; aesthetician, day spa and medical spa owner, research and developer, author, educator, speaker, board member, and industry consultant. Overall, being a research and developer has taught me the most because it has allowed me to discover new, proven ingredients to make products that are functional and effective to solve skin conditions. I make a point of being close to professionals and consumers who share what they expect.
atzen.2
So, I am always probing for new ideas, looking for solutions, asking questions on how to make the products better by reading articles in medical journals, researching new developments in European skin care, as well as alternative medicine in Asia to improve the product line.  It is important that the products are user friendly – I always keep global research a constant. A need to truly examine and learn about all of the ingredients and processes a product contains, and to be familiar with their benefits and contra-indications – this is how an aesthetician can cut through all the marketing to find a line or lines that are right for them? There is more than a list of ingredients; the percentage of actives must be high and it is the synergy of the ingredients that make a product work. A line must have a range of products to address all skin conditions for the face and without having too many products; the packaging must also be appealing and user friendly. Aestheticians often times limit their business’ growth. How? By using and retailing only products they like themselves and consequently do not serve the needs of clients who have different skin conditions or likes when it comes to the products’ function, packaging or texture. It is my belief that if they become aware of this self-imposed limitation it will expand their range of customers. I advise aestheticians and business owners to “be passionate and enjoy what you do. Surround yourself with positive people who want to grow.” 

 

Catherine Atzen’s philosophy about regrets –

“Regrets can freeze you into place, prevent you from taking risks, and stop innovation. I am no different from anyone else, had I had the experience and knowledge I have today when I started as an entrepreneur … you see where that goes. I have learned there is no elevator to success; I had to take the stairs.

‘We only grow when we push ourselves beyond what we already know.’

I don’t know whose quote this is, but I have had it on my desk for a long time.”

Find Catherine on Facebook at: http://www.facebook.com/atzenfanpage

Twitter at: http://twitter.com/#!/atzenskincare

More from our interview with Catherine:

 

DERMASCOPE:

Which of these taught you the most or had the most impact on you and how? continued…

Catherine:

…I make a point of being close to professionals and consumers who share what they expect. This and my skin care training greatly contribute to research and development – developing products that go beyond what users expect; pleasantly surprising them with products that are ahead of their time. For instance, when reformulating the ATZEN line, I researched worldwide lifestyle trends with a special focus on consumers’ sentiment towards one’s health, the environment and sustainability. This is why ATZEN is a green, cruelty-free skin care company providing formulations with high concentrations of the most effective ingredients such as INTACT DNA™, peptides, resveratrol, açaí, green tea, and ATP (energy), in paraben-free formulas using olive- and coconut-based emulsifiers instead of petrochemicals.

DERMASCOPE:

Why do you think people come to a particular spa/skin care clinic?

Catherine:

I think it is not only the personal service that brings people back, but also the honest caring environment a skin care spa can provide. Guests want to look their best and find professionals who have the tools to help them solve their skin conditions.

DERMASCOPE:

What do you believe separates the best clinics from the rest??

Catherine:

Results as promised – nothing more and nothing less. People go to spas for several reasons; the key reason is to improve their skin condition. If they get results, they feel they are at the right place. You deliver the results and you put the personalized care into it; this builds long-term trust. Your business must consistently deliver predictable results as well as a predictable guest’s experience. The team works together to create a professional environment that feels good, so guests keep coming.

DERMASCOPE:

Do you have a signature treatment that your clients love – a classic of sorts? What makes it so loved?

Catherine:

The DNA Balance Facial is a signature treatment that consistently makes your skin feel radiant, clean, and firm; it’s like enjoying a mini vacation and coming home happy and refreshed.

DERMASCOPE:

What tool or tools would your treatment room not be complete without? Why?

Catherine:

The ATZEN LymphMed device for lymphatic drainage massage; guests love the little hands!

DERMASCOPE:

What adaptations have you made over the years to stay relevant in the treatment room?

Catherine:

New formulations – using new technology and processes.

DERMASCOPE:

Is there a particular moment or procedure where most aestheticians go wrong? continued…

Catherine:

…What could they alter for a better result? The aesthetician is not listening to customer’s cues that say: “Give me what really works.” The aesthetician who identifies the home care program that resolves their problems builds a great following and a profitable retail business.

DERMASCOPE:

As a manufacturer, is there a particular ingredient that you feel is a “super” ingredient? If so, why?

Catherine:

INTACT DNA (used to be called Integral DNA)

DERMASCOPE:

You wear so many hats; manufacturer, distributor, educator, skin care company owner, et cetera. What is your secret to keeping life in balance and enjoying the journey?

Catherine:

I exercise each day to take care for myself! J My husband gives me unconditional support; my family and friends bring me the work life balance to recharges my batteries; and my business partners are a pleasure to work with.

DERMASCOPE:

Do you or your company support any particular causes or charitable organizations? If so, who and why?

Catherine:

We are in the process of evaluating a number of organizations focusing on empowering women and girls.

Elina Fedotova | Aesthetician, Formulator and Entrepreneur

fedotova-imageBefore coming to the U.S. from Russia in 1991, Elina Fedotova transformed her acne prone skin into a glowing example of the power of natural healing. She is now the CEO of Elina Organics with clinics in Chicago, Ill. and Kalamazoo, Mich. Her products are available in spas and medical offices across the U.S. and abroad. Elina is the founder of the Association of Holistic Skin Care Practitioners and makes regular TV appearances with Elina Skin Cuisine segments. "Good face cream should be like a fresh meal for your skin!" says Fedotova, "More and more research shows it might end up into your bloodstream, and I believe in skin care products formulated from food grade ingredients."


Throughout my 18 years in the aesthetic industry I have worked as an aesthetician in a holistic wellness center, a spa and a plastic surgeon's office.
It is difficult to say whether it is working with clients, formulating my products, or being a business owner that has taught me the most or had the most impact. However, working hands on with clients has helped me better connect with and understand not only their skin, but also their lives. A holistic approach to skin care has been a constant theme throughout my career. I do not use products or procedures that might lead to undesirable side effects. 

fedotova-advice

Although my approach was not a popular trend when I came to the U.S. in 1991, I have remained true to myself by only working with natural ingredients and offering services that work in harmony with the entire body. In this industry, products and services must be continuously updated to stay current with the latest research. Therefore, I adjust all of my formulations according to the seasons. This is necessary for my clients to get the very best results and it prevents their skin from becoming immune to ingredients. Expertise and corrective results offered with positivity, compassion and professionalism is what I believe sets the best clinics apart from the rest. People are looking for professional expertise that delivers corrective results. While they might initially be attracted to a beautiful facility, they will not return unless the professionals there are able to make them not only feel, but look better after each treatment. People are attracted to spas with professionals who have the ability to listen and not dump their personal problems on clients; when a client is on the treatment table, it is their time to be heard! Beauty is more than skin deep; a person is much more than a physical body. As a holistic practitioner I believe that we grow through our choices and experiences with the ultimate goal to achieve unconditional love and balance. We agree that beautiful skin can appear only on a healthy body; but a healthy body requires mental clarity, positive emotions, whole food and a clean environment. It is hard to achieve this alone. We need each other to make better choices individually and on a global scale.

DERMASCOPE:

 

What various roles and positions have you held within the industry? continued …

 

Elina:

 

… In 1998 I opened my first clinic and finally launched my Elina Organics skin care line.  I still hand-make my products from organic botanicals and other natural ingredients from start to finish, and never use any pre-manufactured bases.  After a batch of products is made, it is bottled and labeled by several lab assistants who work with me.  We ship them all over the country and abroad to skin care salons and medical offices.   They are distributed to licensed professionals only and are not sold over-the-counter.

 

In 2006, I released my best selling product … Ambra-Lift.  A key ingredient is Baltic Amber, and independent genomic studies show that Ambra-Lift has anti-aging, anti-wrinkle, anti-inflammatory and antioxidant effects after two applications over a period of 48 hours. The study also shows it increases the expression of Sirtuin-1, a key anti-aging gene.  After this study was done, I noticed raw ingredient suppliers started offering Baltic Amber for skin care formulators.

 

In 2006 I also opened a second clinic on Oak Street in the heart of Chicago.  It has not gone unnoticed.   The “Living Healthy Chicago” show and WGN TV shot several Elina Skin Cuisine segments about holistic skin care techniques and formulations.   A summer organic beauty product segment with Ginger Zee aired on NBC 5 in Chicago.

 

DERMASCOPE:

 

Which of these has taught you the most or had the most impact on you and how? continued …

 

Elina:

 

… I don’t have time to watch much television, so I think of it as my own personal “Days of Our Lives” show because I have seen many clients monthly for over 15 years.  They trust me with their skin, life stories, news about their children growing up and their grandchildren being born.  It allows me to be a witness and a part of it all, which is an incredible experience.  I am very grateful for this opportunity.

 

That is why I still work two days a week with clients in addition my work in the lab. It is so gratifying to hear many of my clients say how much better their faces look after a decade of Elina holistic skin care treatments!

 

Formulating products is a more solitary, meditative experience, which is a very important part of my life.  I “cook” them myself in small batches every week.  It’s exciting to be able to deliver corrective, edible formulations to hundreds of people who use them every day.

 

Being a business owner has been the most difficult experience.  In fact, I would not want to be one if I did not have my own line of products, because administrative duties are my least favorite things to do.  However, I have learned a lot about how to find and connect with the right team of people who can work together with love and compassion instead of being competitive.  It has been the most difficult thing in my career to maintain a work environment that is balanced and to find holistically-minded people who work together as true friends. I think any business owner would agree that working out the human part is the biggest challenge.

 

DERMASCOPE:

 

Has there been a constant theme that has led you from one point to the next throughout your training and career? continued …

 

Elina:

 

… That is why in 2007, I organized the Association of Holistic Skin Care Practitioners, which allowed me to be able to share this approach with other aestheticians. Many holistically-minded people can feel isolated and I felt they needed a network to connect with liked minded aestheticians.

 

I am not afraid of competition, because truly holistic practitioners do not believe in it.  There is enough business for everyone if you are truly able to bring the best, healthiest and most effective products and procedures to your clients.

 

DERMASCOPE:

 

What has surprised you most during your professional journey?

 

Elina:

 

People!  Just when you think you know them, they turn around and do something you think is out of character.  Sometimes they are loving and generous … sometimes the opposite.  This leads to endless discoveries about human nature.  I have seen many examples of generosity that just make my day.

 

DERMASCOPE:

 

Do you have any regrets, or is there any one thing you can point to and think, “I wish I would have done that differently” or “if only I had known then what I know now?” Please explain.

 

Elina:

 

No, I do not believe in regrets.  I received my education through painful experiences and that is how I grew.   I do not believe in looking back.  The only way to move is forward.  Otherwise you get stuck!

 

DERMASCOPE:

 

Why do you think people come to a particular spa/skin care clinic? continued …

 

Elina:

 

People are attracted to spas with professionals who have the ability listen and not dump their personal problems on clients. I will fire a person if I find out they are doing this. I understand we are all connected and friendly…. It is okay to share personal achievements that are positive, like losing weight or having more energy. However, there should be no negativity, because people have plenty of that going on in their own lives.  It is crucial that any sharing on the part of the aesthetician is good and inspirational.

 

DERMASCOPE:

 

What do you believe separates the best clinics from the rest? continued …

 

Elina:

 

The best clinics are places where clients go to get reliable consistent service. In addition, the owner is able to maintain a stable staff of skin care practitioners – because they create an atmosphere where the staff is happy and wants to stay.

 

DERMASCOPE:

 

Do you have a signature treatment that your clients love – a classic of sorts? If so, what makes it so loved?

 

Elina:

 

I have several of them, but they all start with deep cleansing, vacuuming and extractions. My clients with dry, sun-damaged complexions love my Crushed Amber Facial.  Their skin looks brighter and just glows after that treatment. Clients are also excited about my latest protocol, the Gemstone Facial.   They can see and feel the results on an energetic level that go more than skin deep. But, the classic favorite is the Elina Corrective Herbal Facial.  Clients never receive exactly the same treatment because every single mask is freshly mixed to target their skin needs at that moment.

 

DERMASCOPE:

 

What tool or tools would your treatment room not be complete without and why?

 

Elina:

 

A vaporizer, magnifying lamp and vacuum unit; these are the essential basics for any professional skin care office.

 

DERMASCOPE:

 

What adaptations have you made over the years to stay relevant in the treatment room? continued …

 

Elina:

 

Elina Facial Protocols can be tailored to meet the unique skin care needs of every client.  I train aestheticians how to adjust products to individual complexions. I also use a lot of modern equipment like LED and cold lasers.  We also offer body contouring air pressure treatments along with traditional manual cellulite reduction procedures and customized herbal body wraps.

 

DERMASCOPE:

 

Is there a particular moment or procedure where most aestheticians go wrong?  What could they alter for a better result?

 

Elina:

 

Yes, extractions.  I believe that being able to perform effective extractions is an art form.  Even after successfully cleaning the pores by vacuuming the skin, some impurities remain so we have to do manual extractions.  The key is to perform them efficiently and effectively; to remove unwanted comedones or milia without breaking capillaries and hurting the client’s skin.

 

DERMASCOPE:

 

Realizing you are also a manufacturer and educator: how does one cut through all the marketing to find the product lines(s) that are right for them?

 

Elina:

 

Find the right line(s) by analyzing the ingredients to make sure they are natural and have corrective properties.  They also need to include more than just honey, oil and wax and be formulated in a sophisticated way.  For the best results it is important to use products that penetrate the epidermis and deliver natural nutrients to the living skin cells.

 

DERMASCOPE:

 

As a manufacturer, is there a particular ingredient that you feel is a “super” ingredient?  If so, why?

 

Elina:

 

Yes, Sea Buckthorn Oil.  Sea Buckthorn is a “must have” and a key ingredient in practically all my formulations because it offers a very valuable cocktail of vitamins and nutrients for the skin.

 

DERMASCOPE:

 

You wear so many hats; manufacturer, distributor, educator, skin care company owner, et cetera. What is your secret to keeping life in balance and enjoying the journey?

 

Elina:

 

To be honest, I work all the time.  Even those few hours that I sleep I still have dreams about my business!  That is why I still feel guilty for my family and every year I have a New Year’s resolution to give more of my time to my husband and son, who is already 21-years-old.  He is a college student who has turned out to be a very thoughtful and generous person.

 

I am able to work so much because I wear many hats and what I do constantly changes.  I could not just work with clients or formulate products 24-hours a day. After two 12-hour days with clients, I feel exhausted.  But instead of taking a day off I go to the lab where I am alone making products and having an incredible meditative and inspirational experience around my herbs and minerals.  But it would be too lonely if I did that every day of the week!

 

After I make a batch of products, my son and other lab assistants bottle and label them. Now I spend time with my son while I work! Then when I am doing educational presentations and conferences, I get this incredible experience of connecting with hundreds of aestheticians and holistic professionals.  It is an amazing, joyful experience.

 

All of this work is intense, but because it varies all the time it is always interesting.  When I write articles for skin care magazines, I get to speak to a wider number of professionals.  I also love to do Elina Skin Cuisine TV segments where I can talk to viewers in everyday language.  Yes my life is very busy, but it allows me to express myself in so many ways. I am grateful for this opportunity!

 

DERMASCOPE:

 

It is obvious that holistic practices play a significant roll in your personal and professional life.  Please elaborate on why.

 

Elina:

 

We know that beauty is more than skin deep and that a person is much more than a physical body.  As a holistic practitioner I believe that we grow through our choices and experiences with the ultimate goal to achieve unconditional love and balance.  We agree that beautiful skin can appear only on a healthy body.   But a healthy body requires mental clarity, positive emotions, whole food and a clean environment.   It is hard to achieve this alone.  We need each other to make better choices individually and on a global scale. By taking a “whole-istic” approach to our health and lives, I feel we can deliver more peace to ourselves, care more about our resources, and help create a more harmonious life for all; practicing holistic skin care is a large part of making this happen.

 

DERMASCOPE:

 

Can you please elaborate on the inspiration behind the Association of Holistic Skin Care Practitioners, what it is, what it does, and the significance it has for yourself, your company and our industry?

 

Elina:

 

What inspired me to start the Association of Holistic Skin Care Practitioners (AHSCP) was my desire to offer other professionals who believe in a holistic approach to skin care the chance to network with and learn from each other. I know I am not alone in my belief in a holistic approach to beauty and I felt a strong desire to create an educational forum for aestheticians who are really serious about wanting to learn more about how care for the their clients skin in this holistic way.

 

We started the association in 2007 and for a few years offered a single conference.  Now we are now expanding from one to three annual conferences in Michigan, California and the Washington D.C. area, and are offering additional workshops around the country.

 

AHSCP offers training and information about the newest research on natural ingredients and non-invasive methods for corrective skin care treatments. We also study, validate and share how a healthy approach to beauty is more effective in the long term.

 

While the AHSCP offers members a variety of workshops, because we take a holistic perspective, not all of them are focused directly on the skin.  Rather they are designed to take a broader body/mind approach to skin care and help bring in more clients.

 

I feel the work I do for the AHSCP is significant because I believe if we all took a more holistic approach to life we would have a safer, kinder, more loving planet.

One of my friends told me if every single person would take care of only one person – themselves – and were loving and peaceful, then we would have a much better world!

Alexandra J. Zani | Aesthetician, Author, Educator, and Speaker

zaniAlexandra J. Zani is an international educator and speaker with a background in biology and medical technology. She holds an instructor license in cosmetology/aesthetics, is NCEA certified, and has received advanced certifications both in the U.S. and abroad in the dermal sciences, spa therapies, non-ablative laser, LED and microcurrent. Zani is an independent technical and scientific advisor and mentor for postgraduate studies in the medical spa industry, including cosmeceutical development. She presents education for advanced aesthetic technology, is a specialist in longevity, including the affects of nutrition, lifestyle and the mind/body connection. As an author and technical writer, she has written over 70 articles, technical manuals and has created a recent webinar series. Throughout her career, Zani has received several outstanding service awards for her role in professional business organizations.

ZANI-LOGOI have been in the aesthetics industry for over 27 years. From owning an image-consulting boutique in Ann Arbor, Mich. to being the educational director for a small laser college and distributor in British Columbia, a rather eclectic career path has given me amazing experiences and provided great opportunity for professional and personal growth. I learned early on to view challenging circumstances and individuals as teachers who showed up in my life at a specific point in time to direct my path so that I could learn and grow. "If only I had known then what I know now." – For me this statement rings true in that years ago, I might have also added a nursing degree into the scenario to add credibility to what I was trying to convey while attempting to bridge spa and wellness into a medical cosmetic surgery practice. Prior to opening your business … plan it carefully and deeply. One must build horizontally and vertically - building a solid infrastructure along with an inviting environment. Study your market wisely and find out what services are going to serve it the most. Sometimes keeping things simple is better than having every gadget, expensive machine and product. In my opinion … building customer loyalty is dependent on the quality and caring service extended to them by a skilled and educated staff that genuinely cares. There should be no guessing games when it comes to assessing the skin. It is important to understand the underlying causes of a skin condition. You cannot just begin a session without first performing a pathway of analysis. Education is important! I have a saying … "the more I learn, the less I know," meaning that each time I listen to a lecture or read a book, it opens more pathways for questioning and exploration. Mastery of your profession is a lifetime journey.It involves becoming a critical thinker and examining many viewpoints and considerations before coming to a conclusion. Critical thinking is a route to intellectual adventure and a process of making sound decisions based on facts and experience. In the aesthetics profession, you are making decisions every day, especially when assessing the best way to achieve results, these decisions should be made with as much knowledge as possible!

 

DERMASCOPE:

 

What various roles and positions have you held within this industry? continued…

 

 Alexandra:

 

In Ann Arbor, Mich. at the image-consulting boutique that I owned, I performed makeup consultations, color analysis, and sold skin care and accessories prior to attending school to complete studies in cosmetology and also offered a diploma in aesthetics. There was no separate esthetic licensing at the time. I traveled to participate in special weeklong classes from industry icons. A move to the Maryland/DC area provided an opportunity to open a full service skin care and spa therapy center. Additionally, I partnered with colleagues to offer public classes for dress and image enhancement for corporations and individuals. Moving west, I advised and directed aesthetic services for a Denver vein treatment clinic. The doctors pioneered some of the first CO2 laser resurfacing treatments in the country. Additionally, they worked with the earlier IPL lights for port wine stains and vascular lesions. I was also a consultant for a spa build out in a prestigious athletic facility as well as interim spa director. From there, I journeyed onward to Dallas to become corporate aesthetician for a leading private label and custom skin care manufacturer. My first project was to research and direct the formulations of an innovative vitamin C skin care line, including nutritional supplements. I traveled to trade shows, delivered national education, wrote technical manuals and articles, worked in product development, and provided support to sales staff and customers. Sadly, big companies often sell out and downsize causing many of us to move on to seek other employment. I worked in a Dallas medical spa with some of the first hair reduction and skin rejuvenation IPL systems. I journeyed onward into a consulting capacity and was acting general manager for an award-winning research physician to support his product reorganization and expansion. The adventure continued as I moved southward to work in a new medical spa as well as directed the creation of a full product line. I became the instructor for a new evening aesthetics program. In early 2006, I had the opportunity to become an education director for a small laser college and distributor in British Columbia. I returned to the U.S. in early fall of 2008, worked days in a medical office and taught the evening aesthetics program at a local medical vocational college. During the earlier years of my career, the aesthetics and spa industry was in its baby stages, and many of us had a huge vision for the future of this industry. Networking was key for one’s success. During the mid nineties, networking and education organizations manifested to support this industry. I was on the founding board and education director for the former Colorado Society of Aestheticians and Spa Therapists. Spas were hungry for continuing education and we filled the room during our quarterly education events. Additionally, I was a charter member of the American Aestheticians Education Association (AAEA) and presented seminars at their annual conferences.

 

DERMASCOPE:

 

Which of these taught you the most or had the most impact on you and how? continued…

 

 Alexandra:

 

The accumulation of many experiences extending across several geographical regions greatly constructed the stage for directing my career and personal life. At times, things became perplexing. I soon learned that the only way to gain insight was to quietly go inward listening in the silence where I contemplated on my life’s purpose. I also had a couple of close mentors. In the bigger scheme of things, there really are no “bad” experiences. Undoubtedly being employed in a large multi-million dollar corporation opened my naïve eyes regarding the dynamics of being part of a large team. Variable talents and personalities offered the opportunity to work closely with brilliant cosmetic chemists. It taught me a great deal.

 

DERMASCOPE:

 

Has there been a constant theme that has led you from one point to the next throughout your training and career? (i.e. asking questions, reading certain material, etc.)

 

 Alexandra:

 

Call me a workshop and book junkie! I have always surrounded myself with books, mounds of research papers, innovative ideas, and individuals who have provided amazing inspiration, even if they did not make sense at the time. I have had a life long desire for learning and to adventure into new experiences that extended far beyond my comfort zone. Consequently, I managed to move through some pretty interesting and/or humbling circumstances. As with many others during the earlier years in this industry, I attended as many events as possible – trade shows, manufacturer classes, wellness classes, integrative medicine conferences, leadership and personal development classes, and just about anything that would bring greater knowledge so that I could offer a better service to my clients and students. I have met amazing individuals along the way who were most inspiring. I must say that without the encouragement of many, I would not be where I am today. A consistent theme has always been the underlying mission that we are all here to make a difference in the life of others. It is through serving others that we expand our universal horizons and are able to become role models. We have a profession that is hands-on and speaks greatly of prevention and wellness – in mind, body and spirit.

 

DERMASCOPE:

 

What has surprised you most during your professional journey? Do you have any regrets, or is there any one thing you can point to and think, “I wish I would have done that differently” or “if only I had known then what I know now.” continued…

 

 Alexandra:

 

Given my present knowledge, I would have made better business decisions earlier on by asking the right questions as to expectations and also do a better job of negotiating contracts. Years ago, I might have also added a nursing degree into the scenario to add credibility to what I was trying to convey while attempting to bridge spa and wellness into a medical cosmetic surgery practice. It is truly inspiring to watch the transformation of an aesthetics student as they sit in your classroom where you teach them the necessary skills of their chosen profession. Some may surprise us with their ability to grasp complicated information. We can only do life with the knowledge and experience we have at any given moment so there are really no regrets. What is most amazing is that each of us has an innate strength that appropriately shows up at the right time when we listen and take on the challenge of moving beyond what we think is possible.

 

DERMASCOPE:

 

Why do you think people come to a particular spa/skin care clinic? continued…

 

 Alexandra:

 

The facility must be clean, attractive and provide a feeling of peace and renewal. Staff members who walk their talk become role models in their profession. Sending and providing support to each other is part of being on a team. This caring energy is immediately sensed from the moment a customer walks through the portal. What patients also embrace are treatments and products that provide results.

 

DERMASCOPE:

 

What do you believe separates the best clinics from the rest? continued…

 

 Alexandra:

 

As I mentioned earlier, the ambiance and feeling of being welcomed into a very caring, professional, results-oriented environment builds loyalty. Also, become a good listener. Does a client desire a simple relaxing facial or massage, or do they have concerns that require a little more in-depth approach for skin correction. Not to be underestimated, and indeed may set you apart from the rest, is the importance in keeping an open door for health challenged individuals such as cancer survivors or others who would normally be turned away at other spas. Offering Oncology Aesthetic services is a growing trend that requires specialized training. However, it will greatly enhance your uniqueness.

 

DERMASCOPE:

 

Do you have a signature treatment or modality that you feel is a classic of sorts? And, why do you feel this way?

 

Alexandra:

 

During my years of practice, what fostered repeat business was that I took the time to do a thorough skin analysis (actually it was a separate service), and then developed a plan of management for whatever the concerns. I carefully analyzed not only the customer’s skin but reviewed their current products and regimen. Additionally, I also had them complete a health-intake form to help detect any underlying causes of a skin challenge. I love enzymes. I am also in favor of microcurrent and/or LED, specialized masks, and of course, when deemed appropriate, a massage. Also, when offered, body wraps using Moor mud mixed with essentials oils are so therapeutic. I always felt that the first hands-on session should build a customer’s confidence in my skills. A simple session involving a thorough cleansing, enzyme and application of appropriate products, including a concentrate, a mask also gave me an indication as to how their skin was going to respond during future treatments.

 

DERMASCOPE:

 

What tool or tools would your treatment room not be complete without? Why?

 

Alexandra:

 

Technology is ever evolving. There are newer generations of microcurrent, LED, and sonophoresis. The core choices for equipment depends a great deal on the focus of the service and the type of environment in which you are working. Are you offering basic services or are you going to add a little more technology? Having a good loop lamp, Woods lamp/skin scanner, a steamer, iontophoresis, high frequency is a start. Additionally, invest in a comfortable facial chair and be aware of your room ergonomics. This may sound elementary, but after you do your homework – market study, attend a trade show to view all the new innovations in this industry, speak to lots of people, take the time to develop a plan of action including a budget. Purchase your equipment and products only after you are clear on what you are doing. Moreover, the further you understand the dermal sciences, skin conditions and disease, and product chemistry, the better decisions you will make for machines and treatment products.

 

DERMASCOPE:

 

What adaptations have you made over the years to stay relevant in the treatment room?

 

Alexandra:

 

Contrasted to what we did years ago, I recommend a slower approach to skin correction and treatment. At one time we thought that the way for correction was to become aggressive at the beginning – choosing microdermabrasion, skin peels and aggressive treatments (including laser) since we thought that they were an answer to most skin conditions. Fast forward to 2012; some of the newer technologies and methods for skin correction may support a simpler treatment room. We now have learned that there is a great deal of “cell talk” occurring between keratinocytes, melanocytes and fibroblasts. We also do not want to promote excessive immune response through heat shock, stimulation of the wrong cell growth factors or remove too much of the epidermis. Approaching more aggressive treatments should be carefully assessed after you have helped repair the epidermis and acid mantle. The skin has an amazing ability to self-correct when given the correct remedies.

 

DERMASCOPE:

 

Is there a particular moment or procedure where most aestheticians go wrong? What could they alter for a better result? continued…

 

 Alexandra:

 

… Yes, the client is gravely concerned about her skin and perhaps the pigmentation that showed up on her face. As a professional, study the melanogensis story and the lifecycle of a melanocyte. So many times, the poor melanocyte receives a destructive blow with little thought of the consequences. Education, education … education!

 

DERMASCOPE:

 

Realizing you are an educator: How does one cut through all the marketing to find the line(s) that are right for them?

 

 Alexandra:

 

The health of the skin depends upon many things that go beyond beautiful packaging. When asked about what skin line to choose, my response is that the technologies have changed during the past few years. It is futile to place one line up against the other. Instead, I recommend that we acquire a better understanding of cosmetic ingredients and their relationship to the skin. There are advanced improvements of actives that are more stabilized and effective in supporting skin structures. New innovative delivery systems utilizing the nano and liposome technologies can effectively deliver ingredients without the use of some irritating emulsifiers that may be detrimental to sensitive skin. One should be mindful of several details including (1) gaining a clearer understanding of cell structures and systems, (2) what nutrients make up a cell membrane, and the function of the skin barrier – particularly the bilayers, (3) the importance of matching product composition to skin structure, and (4) what ingredients may be counterproductive to optimum skin health. We should become one with the keratinocyte … think like it … and understand what makes it healthy and what damages it. Additionally, when we grasp the innuendos of skin conditions, and how they are formed in the first place, we can transition into a more confident pathway for correction. Product choices will flow more comfortably. Honoring and protecting the epidermis at all times becomes a motto for success. When you understand the underlying causes (not symptoms) of skin conditions, then you will easily move into a product line that complements your work.

 

DERMASCOPE:

 

As an educator, what is your secret to keeping life in balance and enjoying the journey?

 

 Alexandra:

 

After many years of working long hours in this profession, rushing to catch flights, returning home from late night airport parking lots, I made a decision in 2008 to return to the U.S. to restructure the rest of my personal and career life. I now work from a virtual office in rural America connected by Internet and telephone with an airport one hour away. Many of you may be just beginning your career. Develop positives habits to re-charge your mind and body. Eat nourishing food; take walks in nature; listen to beautiful music; do yoga; practice mindful meditation; explore spirituality … and so on. Do whatever it takes to give yourself a break. If you are in a busy urban environment, nurture a few potted patio plants; spend quality time with your loved ones. Surround yourself with those who are positive and supporting. Speak inspiration … live inspiration, and be mindful of thoughts and words.

 

DERMASCOPE:

 

It is obvious that education plays a significant role in your personal and professional life. Please elaborate on why you feel it is important for aestheticians to hold education in a high regard? continued…

 

 Alexandra:

 

… Taking the time to attend a class will optimize your ability in becoming more mindful and responsible practitioners. If you are a teacher, advanced education promotes your effectiveness in the classroom.

 

DERMASCOPE:

 

Can you please elaborate on PASTICHE? The inspiration behind the company, what it is, what it does, and the significance it has for yourself and our industry?

 

Alexandra:

 

As a partner with Pastiche Resources in New Zealand, it is a privilege to sponsor an industry icon, Florence Barrett-Hill, who has spent 30 years in this industry. I first met Barrett-Hill in 2006 after reading her book, Advanced Skin Analysis and her later book, Cosmetic Chemistry, her work has profoundly benefited over a 3000+ individuals – aestheticians, physicians, nurses and also brand-specific companies. Her accolades can be found in the testimonials of her students. There are so many of us worldwide who have had the privilege of sitting in her classroom where she stretched our minds beyond what we thought could be possible. Many of us graduates repeat her classes each year since it re-enforces what we learned the previous year. It offers a continuous forum to listen with more experienced ears as well as hear the latest research. Barrett-Hill owned and directed clinics where she gained a passion for working with burn survivors and plastic surgery patients. She pioneered skin care modalities including the formulation of specialized skin care products, in order to support skin that had been so compromised. A talented industry practitioner, she intimately knows her subject. She has a passion to elevate the standards of professional beauty therapy and skin care. That is why she works diligently and persistently to research, write and teach so that future generations can excel in their profession with knowledge, skill, and respect. She travels internationally, including to the U.S., sharing her knowledge with individuals and groups who collectively enforce her philosophy that the future of professional skin care lies within a scientific foundation. Spending almost 30 hours of class with her can be a career-altering event!

Douglas Preston: Aesthetician, Business Consultant, Educator and Lecturer

douglas.preston

Douglas Preston
Aesthetician, Business Consultant, Educator and Lecturer
Douglas Preston is a business consultant and frequent lecturer in the day and medical spa industry. Preston's business articles frequently appear in DERMASCOPE Magazine, Spa Management Journal, American Spa, MedicalSpa Magazine, Les Nouvelles Esthetiques, and others. Preston is a past-president of Aesthetics International Association (AIA), and served as committee chairman for The Day Spa Association (DSA). He was named The Day Spa Association's "Spa Person of the Year" in January 2006 and received the distinction of "Favorite Spa Consultant" in American Spa Magazine's 2006 readers' poll. As consultant to spa owners, physicians and practicing aestheticians he has taught and mentored thousands of skilled professionals worldwide and continues to do so. Preston has owned and operated Preston Private Label Products, a provider of fine skin care for the spa/medical industry, since 1996. In addition, he has maintained a California aesthetician's license since 1982 and is also licensed in the state of New Mexico.

I chose aesthetics as a career because it was a natural outgrowth of my work as a freelance makeup designer. In 1983, I began a small skin care practice in the San Francisco Bay Area that grew into a multi-million dollar day spa operation which continues to thrive to this day. Since selling my interest in that business in 2001, I have worked as a business consultant, aesthetics career mentor and as the founder of Preston Private Label Products. But, along the way I also cleaned the toilets, dusted the shelves, folded the towels and hauled out the trash just like every other business newcomer whose ideas and dreams were bigger than his budget. What has surprised me the most during my professional journey is easy … just how much there has been to learn throughout my 29-years of business and practice. There is always a new epiphany, a mystery to solve and regularly new generations of clients with concerns reflecting their time as emerging adults. It is fascinating! I believe that more emphasis should be placed on skilled communication and customer-centered awareness instead of product study and technical training. As a business consultant I feel it is imperative that aestheticians, whether they own their own spa or work as an independent contractor, appreciate the importance of the business side of their profession – because the business aspect of aesthetics is as important and critical to the well-being of the practice as the treatments themselves. By ignoring the realities of cost-control, marketing, sales goals and employee behavior a business owner will soon end up with a career they no longer love … or worse! With this in mind, routine employee training and superior quality management is what separates the best clinics/spas from the rest. Routine employee training and superior quality management; the funky but customer-loving spa can out-perform a glamorous luxury location if it recognizes and honors the clients’ need for genuinely personalized attention and kindness. Be generous … generous with your time, your appreciation, your attention and your praise of others. Customers never forget why they come to a spa, and it is not to hear our life story; it is to tell theirs and to be understood and validated as human beings.

Douglas Preston’s advice for someone wanting to open a new spa?

Talk to others who have done it ahead of you and ask the hard questions:

“How difficult was it?”

“How many hours are you putting in?”

“Do you enjoy your work as much now since operating your own business?”

“Has it been worth the investment?”

These are things that are important to know right from the start. The answers to these questions will quickly provide a sense of what you are about to get into – with ambitions in high gear. If you do not like what you hear then do not move forward. It is not likely that you will find the magic method to avoid the hardships and risks of business management.

For more on our chat with Douglas go to www.aestheticsprofessional.com

Find Douglas on Twitter at: @skinartz

More from our interview with Douglas:

 

DERMASCOPE:

According to your biography, you have been a licensed aesthetician since 1982. Why did you choose aesthetics as a career? continued …

Douglas:

From my own observations of the skin I was decorating and the many questions posed by customers and models it seemed obvious that more of my attention should be devoted to correcting, not merely covering.   

DERMASCOPE:

Which of the various roles and/or positions you have held over the years has taught you the most or had the most impact on you and how?

Douglas:

It is a tough call but the years I performed skin care treatments were probably the most instructive in terms of understanding the values and sensitivities of people in general. Those are insights one can use lifelong and in any setting. They make you a better person and increase your ability to perceive and communicate in a healthy and more productive way.

DERMASCOPE:

Do you have any regrets, or is there any one thing you can point to and think, “I wish I would have done that differently” or “if only I had known then what I know now.” Please explain.

Douglas:

Yes, allowing my professional focus to stray a bit far off field from my core career. I have the “entrepreneur’s disease” of constantly wanting to explore new ideas and directions. While that’s not so bad in itself I can see how some of that diverted attention impaired progress in my primary professional purposes. Live and learn!

DERMASCOPE:

It is obvious that education plays a significant role in your professional and personal life. Please elaborate on why you personally feel education plays and important part in aesthetics. continued …

Douglas:

Keeping up with an ever-evolving profession makes perpetual education is as essential as renewing one’s license to practice it. But, I also believe that more learning emphasis should be placed on skilled communication and customer-centric awareness instead of largely product study and technical training. That’s just as important if not even more so in the long run.

DERMASCOPE:

Has there been a constant theme that has led you from one point to the next throughout your training and career? (i.e. asking questions, reading certain material, et cetera)

Douglas:

I would have to say that it’s a restless inquisitiveness in me that has kept me opening new doors and questioning so-called established facts regarding skin care, products and even the tools aestheticians use in daily practice. From the beginning certain accepted “givens” about the profession just didn’t seem to make sense and I began to challenge questionable concepts when I encountered them.

DERMASCOPE:

As a business consultant for the aesthetics industry, why do you feel it is imperative that aestheticians, whether they own their own spa or work as an independent contractor, appreciate the importance of the business side of their profession (i.e. tax laws, appropriate software, service menu, et cetera)?

continued …

Douglas:

… If you love food but hate to count calories and consider proper nutrition you may eat yourself into a serious health condition. The same is true for practicing skin care professionals.

DERMASCOPE:

What advice do you give to spa owners who are experiencing economic difficulty?

Douglas:

Get professional help and do what you are advised to do! Most clients, of business advisors, drop out of the relationship when they begin to face the fact that some of their sacred cows need to be put down, or that they will have to become proficient in skills they either do not have or do not want to develop.

DERMASCOPE:

Why do you think people come to a particular spa/skin care clinic?

Douglas:

Clients want to feel well-treated and appreciated by those that serve them. Aesthetics is still a relationship-based profession and whether business owners like it or not the practitioner and client will form a meaningful bond that goes far beyond the facility it develops in. More attention needs to be paid to this one fundamental fact of customer loyalty.

DERMASCOPE:

What advice would you give to a company/spa that is looking to increase their visibility?

Douglas:

Forget a bigger sign on the building but, instead, work to create a truly great story about customer care that people love to tell to others. It’s all in the story – a positive and fun-to-tell story, not in fixtures or signage.

DERMASCOPE:

What suggestions would you give to an aesthetician/spa owner on how they can become an inspiration to their clients? continued …

Douglas:

Aestheticians are like candles: facilitators of a flame but not the flame itself. That energy comes to us through passion, burns in us through commitment, and is then passed forth in generosity. We must never make the mistake of trying to be both the source and supply of goodness all on our own.

DERMASCOPE:

Realizing you are also a manufacturer and educator: How does one cut through all the marketing to find the line(s) that are right for them?

Douglas:

I think we spend far too much time searching for the perfect products when, in fact, even the best of them are rarely used by customers in a way that will allow them to perform their true magic. I have no loyalties to products but, rather, in offering competent solutions to skin care needs and then working like crazy to achieve the highest level of user compliance possible. Accomplish that and you have created a small miracle.

DERMASCOPE:

You wear so many hats; manufacturer, distributor, educator, skin care company owner, et cetera. What is your secret to keeping life in balance and enjoying the journey?

Douglas:

It is by never forgetting why I do the work I do – to improve the lives of those I serve and then witness the results of the effort. Not every profession offers an opportunity to make such a positive difference. What we do in skin care could seem very small or it could be perceived as a world-changing gift. I prefer the latter definition.


 

Jeannette Kravitz | CEO and Humanitarian

 

Jeannette Kravitz | CEO and Humanitarian

With a career that has spanned from working at an airline pilot school, a thoroughbred racing farm, and ultimately as regional operations manager at Photography Corporation of America, Jeannette Kravitz found her creative voice through visual arts, events and music. Through her international travels and volunteering in places like Romania, working for HIV/AIDS orphans and NGOs globally, she has gained perspective by asking herself the ultimate question, “What is my purpose?” In 2000, she founded sponsorKIDs® Charities Peace Journey and now with her newly created ECOChallenge2020.org she continues to increase her charitable efforts with the help of her newly created natural-botanical-cosmeceutical skin care line which provides a base revenue stream allowing her to continue on with her philanthropic aspirations.

I chose the spa industry for a reason. My husband Randy and I decided that we wanted to choose an industry where women’s buying power could help support my work for children in American and around the globe. Philanthropy plays a significant role in my personal and professional life. For me, philanthropy and my profession are one in the same – we created Peace Spa Products to help to support the work I do for the children of the world. I believe that this is my purpose, so the choice to work in philanthropy is not an option, but a choice to keep my life in harmony with my work. We learned a lot while developing Peace Spa Products; because as we developed the product line, we were simultaneously learning what the spa owner and aestheticians were dealing with in their business everyday. I have found that most clients go to a spa initially for relaxation and beauty treatments. A key component in assisting clients relieve stress is the actual atmosphere of the spa – a sense of calm needs to be created, but ultimately I have found that it is the connection that the client creates with the staff that keeps them coming back. Through the years we have made some adaptations to stay relevant in the treatment room. To help combat against “Deal of the Day” promotions from competitors, we emphasize the sale of products and home regimen development by educating our staff on how to set up the consultative sale throughout the treatment, closing the sale after the service and client follow up. Ironically, I have found that a treatment tends to go wrong when an aesthetician underestimates their role in consultative selling process. Clients are interested in finding effective skin care products and they look to their aesthetician for advice and council. Focusing on great products and customer service is what I believe sets the best spas apart from the rest. A great example of this is our own PeaceSpa Customized Facial with Peel. This treatment is truly unique to each client because we fully analyze each client’s skin type and condition, and then use the appropriate products, including four different peel options, to achieve results. No one client is more important than the next. The resounding advice that I give to each and everyone of my clients is to be happy. It’s a choice you get to make everyday I live by this and it sustains me in times that are the most trying. It is a choice.

Jeannette Kravitz’s secret to keeping life in balance and enjoying the journey: Choose people, vendors and clients you enjoy working with. It makes work pleasurable and extends your friendships. In addition, make sure to always include a fitness routine into your schedule, and at least a few hours a week to spend time with friends, family, music, photography, and any other activities that allow you to culturally express yourself.


Find Jeannette on Facebook at: www.facebook.com/PeaceSpaProducts
Find Jeannette on Twitter at: @peacejourney

Barbara Schumann | Author, Lecturer and Educator

My family lives under the mantra; “Know a lot about one thing and a little bit about a lot of things.” Therefore, since I grew-up in the industry, I started as a towel folder and floor scrubber and I continued to work my way up; working in the warehouse; as an aesthetician in the clinic; as a trainer, salesperson, and an educator. I actually left the family business and pursued a degree in Architecture with a Masters in Town Planning. Eventually, I realized that what I truly loved doing was teaching and I could do that while helping to promote the family legacy of helping others through great skin care. As the daughter of a skin care pioneering family its legacy has been a double-edged sword. On the positive side, I’ve had the privilege of getting to know so many people in the industry for most of my adult life – giving way to a “family” type atmosphere when I get to visit with some great people at different events. The negative side, I do have a legacy to live up to. People ask me how I keep my life in balance and enjoy the journey along the way. Simply put… I tell them that I take care of myself and rotate the damage. I can’t do everything at the same time so I focus on one thing at a time and do my best in that moment. Then I move quickly onto the next thing. Everything I do impacts how I do everything else. Life is about gathering experiences and using them to build the tapestry of who we are and how we give back. Circumstances have led me to start-over the family business more than once. This inspired me to integrate the start of a charitable foundation. So, in 2009, the Schumann Legacy Foundation was founded and its first effort, aptly named The Chrysalis Project, focuses on leveraging the potential of children streaming out of the foster-care system. I’ve learned a lot about starting over in my life… every time we have to, we learn something and start over better than before. I am always amazed at the spirit of collaboration and the unlikely friendships that are formed in this industry; when you extend a hand in kindness and keep your heart in a place of grace and openness you can draw it out in others.

Barbara Schumann’s thoughts on what separates the best clinics/spas from the rest:

The staff defines the clinic. The most beautiful clinic/spa using the best products has no chance if the client is treated roughly or without the intention of helping them. No one wants to be a number and everyone wants to feel special. The moment an aesthetician goes wrong is when they lose sight of the fact that having success in the service industry is all about the technician’s intention and integrity of service.

 

For more on our chat with Barbara go to www.dermascope.com
Find Barbara on Facebook at: www.facebook.com/ToucheBeautyPro or
www.facebook.com/BarbaraSchumannFanPage
Find Barbara on Twitter at: @touchebeauty

 

Aleks Vranicic | Aesthetician

As the third generation in my family to be involved in aesthetics, one could say that I’ve been in the industry since I was born. My grandmother did hair, my mom did the skin care, and there I was – around it all the time. With a degree in business and a license in aesthetics, education has played a significant role in my professional life. Granted one of the more beautiful parts of being an aesthetician is that one doesn’t need to spend tens of thousands of dollars for a college degree. I personally know many aestheticians that never went to college and they are very successful. We should always be learning and growing. Does one need to have a degree to be successful, I don’t think so. Does having a degree help make a person successful? I believe it does! I knew if I studied business I could choose any field of work. I also understood that having a successful career in aesthetics wouldn’t matter if I didn’t understand how the business side of the field worked? I believe that when faced with the decision of what product line to offer at a spa it is important to look at it from a business perspective. There are a lot of lines available and most of them are great. But, the bottom line is what will matter the most – meaning, if a spa cannot make it financially by selling a brand then it doesn’t matter what that brand says it does or how great it is. If the spa cannot stay in business, does it really matter? Reputation is key – hands down! A reputation can come from a referral, gift certificate, Yelp.com, et cetera. A good reputation is hard to control and maintain because it only takes one person to ruin it. A bad reputation on the other hand is very easy to maintain because it only takes one person to keep it going. Spending quality time and attention to what the client is actually visiting you for is what can set you or your spa apart from the rest. Over the years I’ve chosen to specialize in acne therapies to stay relevant in the treatment room – instead of specializing in everything!

Alek gives four examples of how an aesthetician could make a mistake during a client’s visit.

  1. By not being personal with a client – it all starts with the consultation. If the aesthetician just assumes they know why the client is there it can get them into trouble.
  2. By focusing solely on the task at hand and not remembering the actual “experience” side of the client’s overall visit.
  3. By not developing a professional bond with the client. Following up a treatment with a call two days later demonstrates this nicely. A professional is interested in the results of their work, good or bad. Most clients will not call and complain – they will just not come back.
  4. By being afraid to make product recommendations.

Find Yum Gourmet Skincare on Facebook and follow us on Twitter: http://twitter.com/#!/YUMSkincare

Lori Nestore | Waxing Specialist and Educator

My father was a hairdresser, so I grew up in the salon industry. In 1972, at the age of 12, my mother went to work at the salon with my father and between her extreme passion for skin care and my oldest sister’s business brains they took the three chair salon to a 4,000 square foot salon with 10 facial beds. From there mom applied to the California State Board to separate the licenses, wrote the first 600 hour curriculum, and our family acquired two beauty schools that taught the first separate classes in California. By 1979, my mother had started manufacturing and by this time I had started to work for her. I believe that everything leads up to where we are now. The last spa that I worked at was a tiny two room spa. I wanted to go back to work behind the chair because I felt like it would make me a better educator... and it did! Through experience I’ve found that customer service, consultation, and sales are the qualities that separate the best skin care spas/clinics from the rest. The client will either have an emotional or an intellectual response to the spa which keeps them coming back. It may simply appeal to their senses, or they may end up with an aesthetician that educates them so that not only does the treatment feel great, but they learn about their skin in a way they never have before. I relentlessly give great service to my clients because it keeps them loyal to me! Making sure to leave enough time to do an amazing consultation, facial, and then conclusion is extremely important. Doing a sit down consultation with your client, helping them goal set and then outlining how to achieve those goals all sets the stage for a great partnership. It is also imperative to remember that… if the aesthetician does not sell their client products, someone else will! 

More from our interview with Lori:

DERMASCOPE:
Has there been a constant theme that has led you from one point to the next throughout your training and career? (i.e.; asking questions, reading certain material, et cetera) 

Lori:
I believe that cosmetic chemistry and ingredient magazines along with dermatologic researches and studies are where we begin.

DERMASCOPE:
What has surprised you most during your professional journey? 

Lori:
Pulling some guy’s skin open during a trade show class and sending him to the hospital for 15 stitches.  Not the answer you were expecting perhaps, but that was pretty dang surprising!

DERMASCOPE:
Do you have any regrets, or is there any one thing you can point to and think, “I wish I would have done that differently” or “if only I had known then what I know now.” Please explain. 

Lori:
I wish I knew people cared about packaging more than ingredients!  It was interesting to hear “I love your products, but don’t like the packaging”.  That has since changed (along with our packaging) but I always thought if I was working in a salon I could give my clients products in a paper bag and if I told them this was perfect for their skin and believed it, then so would they.  Of course I have a life time of confidence to back this up and that makes all the difference in the world.

DERMASCOPE:
Do you have a signature treatment that your clients love – a classic of sorts? What makes it so loved?

Lori:
Nothing cleans like a Cleansing Oil!  This has always been our belief system and that is the classic beginning to any of our treatments.

DERMASCOPE:
What adaptations have you made over the years to stay relevant in the treatment room?

Lori:
I never leap on bandwagons.  The skin will only absorb so much, and releasing 5 new products every year is simply marketing.  As cosmetic chemistry evolves I have updated my existing products while not releasing lots of new products that simply duplicate themselves.  We try to keep our machine lean and mean for the client.

DERMASCOPE:
Is there a moment or procedure where most aestheticians go wrong? What could they alter for a better result? 

Lori:
They don’t leave enough time on the book to do an amazing consultation, facial and then conclude (as in sell and rebook).  Doing a sit down consultation with your client, helping them goal set and then outlining how to achieve those goals all set the stage for a great partnership.  If the esthetician does not sell their client products, someone else will.  Maybe they will buy them from a department store.  Or they feel guilty about selling or don’t want to be pushy. 

DERMASCOPE:
What tool or tools would your treatment room not be complete without? Why? 

Lori:
I am a minimalist.  All I need is a bed, steamer, mag lamp, extractor, and my skill.

DERMASCOPE:
You wear so many hats; manufacturer, distributor, educator, skin care company owner, et cetera. What is your secret to keeping life in balance and enjoying the journey?

Lori:
I work out as a way of life.  I eat great food without denying myself.  I read a lot!  And I beat my dogs.

(just kidding!)

DERMASCOPE:
What is the one piece of advice you give to every client you see? 

Lori:
Your rebooking and sales skills combined with your attention to the financial part of your business are more important than how great your treatment is.  Without sounding harsh, many people can give a great facial, but very few will be financially independent.  This is all due to the focus being on treatments and not business.

Lori Nestore’s thoughts on how to cut through all the marketing propaganda to find the skin care line(s) that are right for you… the aesthetician:


I feel so strongly that one doesn’t just buy a product line, they also buy the company. Go to a trade show and attend the manufacturer’s classes. They are free! From these classes you can get an idea of the concepts and ideals of a company. If you like the feeling you get, buy something. Once you’ve completed your purchase, monitor the service you receive – along with how you like their products. From there, make your investment decision.

For more on our chat with Lori go to www.dermascope.com
Follow me on Twitter: @evasesthetics

Boldijarre Koronczay | Aesthetician and Educator

I have practically grown up in the aesthetics industry. I am a third generation aesthetician, with my grandmother and mother before me. At the age of 12 I helped my mother with my first eyelash tinting treatment and I have been in aesthetics ever since; enjoying the ability to make people feel good about themselves… helping them feel beautiful. Throughout my aesthetics career, I have taken on various roles in the spa industry. From a practicing aesthetician and massage therapist at day spas, resorts, and medical spas – I have worked in every environment. But in the very beginning I was the rookie working at reception and doing all those glorious janitorial duties like cleaning washrooms, sweeping hair, and handing out towels. All of these different roles have had a significant impact on my professional career. Each experience has taught me a different aspect of the industry and I’ve had the chance to personally experience all the pros and cons of each role in each environment. Working my way up through the industry this way helped me respect every layer of employment at spas, from the cleaning crew to spa director. Every time I visit a spa I greet everyone and chat with all of the employees as I understand and appreciate how every role contributes to that spa’s success. I don’t have any regrets! I have learned from all of my experiences and believe that there are no mistakes, just opportunities to grow and learn. I believe that clients come to a spa for the specialization and unique experience it offers – as well as the knowledge base and customer service which builds trust and loyal customers. I always say, don’t treat clients the way you want to be treated, treat them better. The spas, salons, and clinics that stay true to their focused expertise and vision are the ones that set themselves apart from the rest. As a manufacturer, distributor, educator, and skin care company owner I keep my life in balance by the fact that I actually, truly love what I do. So I don’t feel like I’m working when I do what I do 24 hours a day, seven days a week. I feel fulfilled by my work in helping industry professionals be better at what they do and know that I am helping hundreds of thousands of people as an end result.

DERMASCOPE:
How long have you been in the aesthetics industry? Why did you choose aesthetics as a career? Continued…

Boldijarre:
Another passion of mine is educating people on the healthiest options available in the spa and aesthetics industry, which goes back to my childhood as well. I was diagnosed with leukemia at a young age and my family nursed me back to health with natural products and healthy organic nutrition. Since then I have been extremely health conscious and have a different appreciation for maintaining that focus in life.

DERMASCOPE:
Over the years, there has been an increase in the desire for organically formulated products. What would you list as the benefits someone would receive for switching to an organic skin care line?

Boldijarre:
There is a demand for organic skin care, clients are seeking it out. If you don’t have organic products in your menu selection you actually exclude a large portion of the population from your range of clients. According to recent surveys, given the option of an environmentally friendly or green spa or service 60 percent of people would choose that over ones that weren’t. And 40 percent of that group said they would be willing to pay a premium for those services and products.  Offering organic and green options for your clients is the right choice and the smart choice – which will maximize your business potential to the fullest. Plus, you’ll have that edge over your competitors by providing clients results in a healthy way, without side effects.

DERMASCOPE:
Éminence has devised some remarkable marketing campaigns throughout the years. What advice would you give to a company/spa that is looking to increase their visibility?

Boldijarre:
Focus on one thing and one thing only that really represents the profile of your spa. Don’t try to be the jack of all trades. If your expertise is massage and acupressure, don’t offer Botox and laser hair removal. Stand out with your unique perspective. Another piece of advice would be to add value to your services rather than discounting. Don’t train your clients to become bargain hunters, instead show them the value of your services and spa experience.

DERMASCOPE:
Has there been a constant theme that has led you from one point to the next throughout your training and career? (i.e. asking questions, reading certain material, et cetera)

Boldijarre:
Yes, to always better myself. My grandmother and mother both taught me a very important lesson at an early age that there should never be an end to learning. I continue to take every course and class possible and look for ways to learn from others in the industry as well. As soon as you believe you know everything, you get left behind and lose forward sight and inspiration. I travel abroad extensively, from Japan and Australia to Europe and beyond – collecting the best ideas and techniques in the industry from around the world. Plus I have taken classes on acupressure, permanent makeup, indigenous massage techniques, pre- and post-surgical treatments and more just to learn as much about our industry as possible. Even when I teach, I look for ways to learn from the audience.

DERMASCOPE:
What has surprised you most during your professional journey?

Boldijarre:
The openness and positivity of North American spa professionals has been the most incredible thing. There is a positive attitude here and a hunger to learn which is inspiring. They welcomed me from Hungary with open arms and have shown great kindness and support throughout the years.

Boldijarre Koronczay’s suggestions on how an aesthetician can become an inspiration to their clients:

Create a guestbook and encourage clients to write comments, especially when they mention how wonderful the experience was and place the book in the waiting area so other clients can read through it – respect and appreciation will go through the roof. Frame any positive PR you receive and put them up on your walls. Talk less, ask more. Never be boring – constantly switch up your services for something fresh. Offer clients options during treatments and at retail purchases to put them in charge of their experience. Always be confident. And always portray a busy and successful image of your spa. The image of success… creates success.

For more on our chat with Boldijarre go to www.dermascope.com
Find me on Facebook: www.facebook.com/EminenceOrganicSkinCare

Tina Zillman: Owner Skin Rejuvenation Clinique® and Skin Rejuvenating Concepts™

t.zillmanTina owns Skin Rejuvenation Clinique® and Skin Rejuvenating Concepts™. She is a licensed aesthetician, a sought after educator, and published author who lives in San Antonio. Through the success of both her companies, she was awarded the prestigious 2004 "Entrepreneur of the Year Award" by the National Association of Women Business Owners. In 2007, Tina was appointed as Board Member to the Central and South Texas Chapter of the Make-A-Wish Foundation, and later that same year, she was appointed as Vice President of Aesthetics International Association (AIA) and in 2008 the Presidency.

I have been active in the aesthetics industry for 23 years. I am an aesthetician and I still maintain my practice in San Antonio. However, starting out in my profession I was a counter manager at a department store. From there I've been a makeup artist, educator for other manufacturers, and a board member for the local chapter of the Make-A-Wish Foundation. Currently, within the Skin Rejuvenation Clinique®, I train and direct all staff members and continue to assist with non-profit organizations. Within Advanced Rejuvenating Concepts™, I act as director, product educator and formulator, create protocols, and maintain my relationship with AIA as an Ambassador. What has surprised me the most during my professional journey is - The volume of education available, yet there are few aestheticians willing to take advantage of it. I have met several professionals who feel their experience has them knowing everything about the skin and ingredients, yet they're not willing to share their experience and learn new concepts and philosophies. I believe that most people choose a particular spa/skin care clinic for – Great services and a fair price. If you had to pin point a moment or procedure where most aestheticians go wrong? What would it be and how could they avoid this type of situation? I've found that when an aesthetician becomes comfortable in the treatment room, things can go wrong. When this happens, they may absentmindedly perform a treatment without consulting with the client – asking questions about any changes in their skin that they've noticed; possibly turning a basic treatment into a nightmare. By simply staying in tune with their clients and making sure to talk to them within the first five minutes could stop this from happening. Realizing you are also a manufacturer and educator, how would you suggest one cuts through all the marketing to find the line(s) that are right for them?  I believe each person should stick with his/her concept or philosophy on skin care. What is your theme: Rejuvenation, relaxation, acne, waxing?  Know what you want to focus on and keep that theme throughout with the product you choose. 
Tina Zillmann's one piece of advice that she gives every client:

Results come with their daily care. How they take care of their skin is important and they do not have to spend a fortune to maintain their skin. Encourage them to find and use a good alpha hydroxy acid, vitamin A, sunscreen, hydration product, and to stay out of the sun! These tips can give your client 10 years back on the look of their skin.

Find Tina on Facebook and Aesthetics Professional at www.aestheticsprofessional.com.

More from our interview with Tina:

DERMASCOPE:
Which of the various roles and positions you've held have taught you the most or had the most impact on you and how? 

Tina:
Each role has taught me something about the many aspects of business ownership, but essentially they have all taught me that in order to overcome obstacles, you have to face challenges head-on.

DERMASCOPE:
Has there been a constant theme that has led you from one point to the next throughout your training and career? (i.e. asking questions, reading certain material, et cetera.) 

Tina:
Listening is key. Our industry is changing all the time and in order to keep up with the masses I like to listen, absorb what clients, aestheticians, and experts have to say. You can always learn something new everyday.

DERMASCOPE:
Do you have any regrets, or is there any one thing you can point to and think, "I wish I would have done that differently" or "if only I had known then what I know now." Please explain. 

Tina:
The only regret I feel I have is thinking that I knew everything when I came out of school. You could say I was a total "know it all." But in the same aspect, it made me what I am today and to respect the many aspects of learning. I feel like I'm more open to other concepts and ideas when it comes to skin.

DERMASCOPE:
Why do you think people come to a particular spa/skin care clinic?

Tina:
Great services and a fair price. I really feel our success with Skin Rejuvenation Clinique® is based on these two principles. What keeps our clients coming in is simply the value of our treatments and the results we give them.

DERMASCOPE:
What do you believe separates the best clinics from the rest? 

Tina:
Consistency in service, retail, and results.

DERMASCOPE:
Do you have a signature treatment that your clients love – a classic of sorts? What makes it so loved?

Tina:
Our Rejuvenation Facial treatment is the most popular. It's a one-hour service that incorporates a clinical facial treatment followed by the spa relaxation. We do about 50 of these treatments at a single location per day.

DERMASCOPE:
What tool or tools would your treatment room not be complete without? Why?

Tina:
I love our Ultrasonic Skin Scrubber. I use it in every one of my treatments simply because of the immediate result it delivers for rejuvenating the skin, plumping eyes and lips, and reducing blemishes.

DERMASCOPE:
What adaptations have you made over the years to stay relevant in the treatment room?

Tina:
Since the Skin Rejuvenation Clinique® was founded 20 years ago, we've specialized in chemical peels and microdermabrasion treatments because our theme focused on sun damage, hyperpigmentation, and acne scarring. Several years later we incorporated ultrasonic technology and about four years ago, Intense Pulsed Light (IPL) treatments. We have never used a steamer in the room. I believe steam just makes the skin sensitive. Some may argue that it's necessary to open the pores. Pores have no muscle, they don't open or close. Steam makes the skin supple, so do alpha hydroxy acids or facial wash and water.

DERMASCOPE:
You wear so many hats; manufacturer, distributor, educator, skin care clinic owner and aesthetician, wife, mother, et cetera. What is your secret to keeping life in balance and enjoying the journey? 

Tina:
Sometimes I ask myself the same question. Simply put, it's people: Support from my husband and kids, other family members, and staff. I would never be able to run my life without a great support team and connections in the industry.

Tina Zillmann's one piece of advice that she gives every client:

Results come with their daily care. How they take care of their skin is important and they do not have to spend a fortune to maintain their skin. Encourage them to find and use a good alpha hydroxy acid, vitamin A, sunscreen, hydration product, and to stay out of the Sun! These tips can give your client 10 years back on the look of their skin.

For more on our chat with Tina go to www.dermascope.com
Find me on Facebook and Aesthetics Professional at www.aestheticsprofessional.com

Kathleen Carney | Aesthetician and Educator

I have been a licensed skin care professional since 1994.  After graduating there were no teaching jobs in Neb. so I moved to Texas to be a purchasing agent for the Federal Bureau of Prisons. How did you transition from a nine year career with the Federal Bureau of Prisons into aesthetics? I decided that I wanted to have more control over my work environment, so I took a leap of faith, quit my job, and enrolled in beauty school full time. Once I graduated from beauty school, I was clueless; I really didn’t know where to work or what to do. I knew how to give a facial and how to wax so I rented out an office in a business park and put an ad in the yellow pages. My lucky break was when I was hired as an instructor and later account manager for a skin care company. What have the various professional roles that you’ve held taught you and how have they impacted your life? Being an instructor and account manager I learned how to help aestheticians be successful. Starting my own skin care business, I learned that without clients, I have no business and that it is important to set boundaries and not let people take advantage of you… because they will. The constant theme that has led me from one point to the next throughout my training and career is something that my parents always said to my siblings and I - that we didn’t have to be the best but we had to do our personal best, as a result I always strive to do my best. Realizing you are also a manufacturer and educator, how would you suggest one cuts through all the marketing to find the line(s) that are right for them? I like to do business with people I like and respect, and products and equipment that work. The most important thing I would look for as an aesthetician, and what I do look for as a manufacturer and educator, is reputable companies who care about my success at the time of purchase as well as after the purchase.
Kathleen Carney’s advice for anyone who just recently made a career change into the field of aesthetics, or is thinking about making one is:
Don’t go it alone; choose a product line that offers classes, business tools and support, and never forget that without clients you have no business! The majority of your time should be on building a clientele; the biggest mistake I see aestheticians make is spending all their time “decorating, creating, and recreating” – not servicing clients. You don’t need to reinvent the wheel. You simply need to be where your clients or potential clients are so you can connect with them.
     
For more on our chat with Kathleen go to www.dermascope.com
Find me on Facebook: www.facebook.com/SkinBlends or follow me on Twitter: @skinblends

More from our interview with Kathleen:


DERMASCOPE:
Do you have any regrets, or is there any one thing you can point to and think, “I wish I would have done that differently” or “if only I had known then what I know now.” Please explain.

Kathleen:
Growing up in the middle of a large Irish Catholic family, I always thought I would get married and raise a family. If I had known then what I know now, I would have become a dermatologist or stayed an educator or account manager because I am very creative and I love helping people. In those positions, I had a lot more free time, a lot less responsibility, a lot more fun, and people appreciated me a lot more. Although I am very proud of what I have accomplished, I feel like I have worked too hard and missed out on too much of life. Another regret is that I didn’t come out with a custom blended foundation system instead of mineral makeup back in 2000 (it is everywhere now) but I am formulating one right now and it is going to be awesome! Customization creates customer loyalty!

DERMASCOPE:
Do you have a signature treatment that your clients love – a classic of sorts? What makes it so loved?

Kathleen:
Our aestheticians do not offer a pampering day spa facial or the invasive medical treatments. Our goal is achieving the healthiest, youngest looking skin possible for each of our clients using the safest, most natural means available. We love using professional results-oriented machines not available anywhere except in licensed skin care professionals’ offices.  Instead of a signature treatment (which is only one treatment) we prefer to sell Facial Membership Packages, and we have one to fit every budget. We tell our clients that their “Best Face Forever” treatment budget should be their age times four, unless of course, we are trying to correct a specific problem or gearing up to look great for a special event. Our top of the line service is Estie’s Jet, Sculpt, and Muscle Toning Facial Treatment; we treat the skin on four levels: Epidermis, follicles, subcutaneous or dermal layer, and muscles. We use sterile saline solution to cleanse and exfoliate the skin followed by radio frequency to stimulate collagen production in the dermis, then ultrasound for more collagen synthesis and to penetrate products into freshly exfoliated skin, and finally a mixture of micro and macro currents for amazing lifting and toning results.

DERMASCOPE:
What adaptations have you made over the years to stay relevant in the treatment room?

Kathleen:
I think it is important to do services that your client can’t do at home and can’t get anywhere else. Clients will pay more for results and customization! When I started doing facials, I had an analyzation lamp, an extractor, a steamer, and a hot towel cabbie. I could do an enzymatic exfoliation, a detoxifying massage, and a moisture replenishing mask. Today I am able to get real results for my clients working on all three levels of skin. For the dermis, I use our Estie Jet that works like a power washer and allows me to do lymphatic drainage, follicle cleansing, exfoliation, and oxygen/supplement infusion all with one machine. It utilizes sterile saline solution sprayed on the skin at supersonic speed. To tighten the subcutaneous layer of the skin, I use our Estie Sculpt, a machine that utilizes radio frequency that heats up the deeper dermis to generate new collagen production. I use our Estie Lift, a machine that delivers both macrocurrent and microcurrent on the muscles of the face which gives my clients lifting that lasts.

Kathleen Carney’s advice for anyone who just recently made a career change into the field of aesthetics, or is thinking about making one is:

Don’t go it alone; choose a product line that offers classes, business tools and support, and never forget that without clients you have no business! The majority of your time should be on building a clientele; the biggest mistake I see aestheticians make is spending all their time “decorating, creating, and recreating” – not servicing clients. You don’t need to reinvent the wheel. You simply need to be where your clients or potential clients are so you can connect with them.

For more on our chat with Kathleen go to www.dermascope.com
Find me on Facebook: www.facebook.com/SkinBlends or follow me on Twitter: @skinblends

Pierce Mattie | Expert in Media Relations

I began working in aesthetics 17 years ago. During that time I have worked as an aesthetician, a makeup artist, a counter manager, a skin care media spokesperson, a public relations director, a vice president of public relations, a published author, and now the CEO of a PR firm. Working as a cosmetics manager at Bergdorf Goodman had to be the position that taught me the most. I learned how to be quick on my feet and satisfy the needs of clients who settled for nothing less than the best. If I could point to one theme that has moved me from one aspect of my career to the next – I would say it is my persistence to continuously challenge myself. This philosophy is espoused by the agency as well. We never do what’s been done before constantly try to find innovative ways to keep reinventing ourselves and explore new categories in the marketplace. Whether it’s embracing a new media platform, creating a spa showroom in Times Square, publishing a trend report, or being the first to say what’s hot or not. We constantly strive to be a leader in communications for the beauty and wellness industry. From aesthetician to CEO of a leading Beauty and Fashion media relations firm is a big jump. As with most things it required a lot of work. I got here because my black book of media contacts was one of the best in the industry – I knew every TV producer, beauty editor, and magazine publisher in New York. These relationships positioned me well to help brands connect with the media. In my opinion people come to a particular spa/skin care clinic for two very simple reasons, the experience and the results. A customer today needs to feel that a spa fits seamlessly into their lifestyle and personality, whether the services help to promote spiritual happiness, keep them looking youthful, or help them to relax in a stressful world. Whenever the consumer leaves they need to see an improved complexion, free of blemishes, with harsh lines and wrinkles softened. Staff is what separates the best facilities. When you meet the aesthetician and have a treatment, the magic begins. Even if the spa has very little in way of décor, a great staff can make the experience powerful.

More from our interview with Pierce:

DERMASCOPE:
Do you have any regrets, or is there any one thing you can point to and think, “I wish I would have done that differently” or “if only I had known then what I know now.”

Pierce:
Yes, a few years ago we experienced rapid growth in the agency that propelled us onto the Inc. Magazine list as one of America’s fastest growingly privately held companies. It was challenging to deliver against the larger client portfolio without some things falling through the cracks. I’ve learned that in business you have to be prepared for every contingency and have plans in place far in advance of changes occurring.

DERMASCOPE:
Is there a guaranteed way for spas/clinics to get press?

Pierce:
In the world of public relations, there are no guarantees. That said, there are essential steps in creating a PR strategy, including:

  • The creation of a PR calendar detailing the communications to a diverse array of press outlets
  • Compelling and aesthetically pleasing photography of the interior of the spa
  • Testimonials from clients
  • Before and after photography highlighting the efficacy of the treatments
  • Complimentary spa treatments for the press usually accompanied by an open house or affair of services
  • A service unique to the spa, whether it is a signature treatment brought in from another country or a custom treatment using exotic ingredients.

DERMASCOPE:
Is there a guaranteed way for spas/clinics to get denied press once or indefinitely?

Pierce:
It’s been our experience that the press does not typically cover spas that are:

  • Generic, offering nothing different from their competitors
  • Are exorbitantly priced
  • Expect a placement simply because they were given a free treatment.

DERMASCOPE:
In your opinion what is the quintessential promotion that can benefit any facility, whether it is a solo practitioner or one with 25 employees.

Pierce:
If you want to book up, offer an added service as a gift with purchase of a full priced treatment. Stay away from the Groupon mentality—you will end up overbooked with one-time customers who won’t be loyal in the end.

Pierce Mattie’s secret to making a lasting impression:

People remember the little things. When I first started the firm I didn’t have a large budget for gifting. Instead, I handwrote thank you notes and sent home-baked chocolate chip cookies. Even though the cookies have been replaced with higher-end gifts, people today still talk about them. It’s very touching to see what an impression these little tokens made on people. I think in today’s fast paced world of digital communication, we often forget small gestures.

Find me on Facebook: www.Facebook.com/PierceMattiePR or follow me on Twitter: @PierceMattiePR

Makeup artist Maurice Stein to teach final special effects class

Legendary makeup artist and entrepreneur Maurice Stein will teach his final class on professional special effects and prosthetics on July 17 to 19, 2015 at the Makeup Training Academy in Dallas, Texas with fellow artist Jeff West.

2015 Cleansers

If a client asks a skin care professional what the most important part of a good homecare routine is, they will probably tell the client that it all starts with the right cleanser. 

Chakras: The Gateway to Awareness

Chakra is an ancient Sanskrit word meaning “wheel of light.” Aligned in the center of the body near the spinal column, each chakra emits an energy vibration associated with a color, sense, sound, endocrine gland, and organ.

Skin Care MYTHS: Heat makes wax pots sterile.

STATEMENT: Heat makes wax pots sterile.

Recipe Box: Purifying Lemon Mist

This toner is gentle, purifying, and balancing as well as versatile. It may be used before or after the application of a mask, and before the application of a suitable moisturizer. While great for oily or combination skin, it also works well on most skin types.

Simplicity: The Key to Unlocking Male Skin Health

In the realm of male skin care, simplicity is the key to education, lifestyle integration, results, and ongoing dedication. By nature, males are focused and minimalistic in their approach to obtaining and maintaining their skin health.

The Healing Waters: Kneippism and Hydrotherapeutics

The origins of Kneippism and hydrotherapy are deeply rooted in the philosophies of natural healing and, in particular, naturopathy. Naturopathy is a time-honored health philosophy that advocates total balance and harmony in life through treatments and an adoptive lifestyle.

The Booming Business of Body Care

In a world where youthful skin is highly coveted, great emphasis is placed on ridding the face of fine lines and wrinkles in a quest to remain eternally young and wrinkle-free. With all of the attention focused on the face, many tend to neglect body skin.

Topical Delivery: Are We There Yet?

Topical delivery platforms in cosmetic formulations can target specific skin layers, improve ingredient stability, reduce the potential for irritation, and enhance ingredient availability to the skin, thus, increasing product performance. These multi-faceted systems have the potential to transform the way cosmetic formulas are put together and drive delivery platform innovation.

ISPA will present Boldijarre Koronczay with 2015 ISPA Visionary Award

The International SPA Association (ISPA) will present Boldijarre Koronczay, President of Éminence Organic Skin Care, with the 2015 ISPA Visionary Award at the 25th annual ISPA Conference & Expo at Mandalay Bay in Las Vegas, Nev. from October 19 to 21, 2015.

Rachael Pontillo named president of Nutritional Aesthetics Alliance

Nutritional Aesthetics Alliance (NAA) names Rachael Pontillo, L.E., author of Holistically Haute, as president. The NAA is a professional organization that formally acknowledges and advances the skin-health link as a new field of practice with innovative resources, practitioner support, and certification.

mybody Advanced Probiotic Skincare and Bring Change 2 Mind support Mental Health Awareness Month

In support of Mental Health Awareness month in May, mybody Advanced Probiotic Skincare joined forces with Bring Change 2 Mind to help end the stigma surrounding mental illness.

ACRES will launch SYNERGY in October

The Alliance for Clinical Research Excellence and Safety (ACRES), a Massachusetts-based multi-stakeholder, non-profit organization, dedicated to transforming the medical products development process through creation of a shared global system for clinical research, announced that it will launch SYNERGY, an innovative new type of clinical research event, in Boston on October 1, 2015.

Make My Day Beautiful!® donates to Grace Village Foundation

Make My Day Beautiful!® is giving back to the community by graciously donating It's Good To Be Green® Hydrating Cleanser and Shave Gel System to the Grace Village Foundation.

Lutronic expanded portfolio of innovative medical solutions in Europe

Lutronic, a leading innovator of aesthetic and medical technology expanded its portfolio of innovative medical solutions in Europe with ACTION II Petit Lady ™ at the 13th Anti-Aging Medicine World Congress in Monte-Carlo, Monaco, from March 26 to 28, 2015.

Dermalogica announces relaunch of three additives

Dermalogica announces the relaunch of three new and improved professional-use additives which allow skin care professionals to customize and enhance professional treatments. In tandem with the product relaunch, Dermalogica will be offering a new half-day class, "Targeted Neck and Shoulder Touch Therapy."

Global Wellness Institute™ announced focus of 2015 research initiative

The Global Wellness Institute™, an international think-tank that develops research and resources to help improve wellness worldwide, announced that its major research initiative for 2015 will focus on workplace wellness and the role these initiatives play in supporting the health and well-being of people worldwide.

Seth B. Forman appointed as medical director of Psoria-Shield, Inc.

Wellness Center USA, Inc. announced the appointment of Seth B. Forman, M.D. as medical director of Psoria-Shield, Inc. Forman is an internationally recognized expert on the treatment of psoriasis and other auto-immune skin diseases, as well as an early adopter of the Psoria-Light®.

SenSpa Wellness Center announces addition of an organic café

Taking holistic wellness to a new level, SenSpa Wellness Center is proud to announce the addition of an organic café. SenSpa has partnered with San Francisco favorite, The Plant, to offer healthy salads, delicious entrees, gluten-free desserts, beer, and wine.

Krista Drock of Pevonia promoted to marketing manager

Krista Drock of Pevonia International has been promoted to marketing manager. With a Bachelor’s Degree in Retail Merchandising and Product Development and a minor in Marketing/Communications, Drock combines her education with her exemplary passion, diligence, and dedication in order to provide managerial and administrative support to the company’s marketing department.

Amala is now signature line for La Mamounia

Amala, the world’s premier plant-powered luxury skin care brand, is now the signature line for La Mamounia, a legendary palace retreat that has come to define traditional Moroccan hospitality. The collaboration is anchored by their shared emphasis on nature’s transformative powers.

Barbara Arnoux is a new educator for Bioelements

Bioelements, a leader in professional skin care products designed for the treatment room and the home, is excited to announce the addition of Barbara Arnoux as a new educator for the brand. With over 35 years of advanced experience, Arnoux is a highly sought-after educator and licensed medical aesthetician with a deep, extensive knowledge of skin physiology and advance treatments, including chemical peels, microdermabrasion, and lasers. “Barbara is known for her wealth of esthetics knowledge, particularly in the medical realm,” says Teresa Stenzel, Bioelements director of education.

Amber Dreadon partnered with BABOR and Sisley to create look for Lorde

Amber Dreadon, one of the fashion and music industry’s most sought-after makeup artists has partnered with luxury beauty brands BABOR and Sisley to create a soft, glowing, new beauty look for Grammy Award-winning artist Lorde at the Metropolitan Museum of Art Costume Institute Benefit. For the exclusive, star-studded Met Gala, Amber will be using a selection of luxury skin care and makeup products from both iconic brands for Lorde’s Red Carpet look.

Cole Martin Inc. appoints Linda Nelson as executive vice president of training and product development

Cole Martin Inc., parent company of Stemulation™ Luxury Skincare, announced the appointment of Linda Nelson as executive vice president of training and product development. With a career in business development and an education in beauty that spans more than 25 years, Nelson is a recognized pioneer in new generation aesthetics.

Athena Cosmetics, Inc. partners with salon experts

Athena Cosmetics, Inc., makers of RevitaLash® Cosmetics and the newly launched ReGenesisTM Hair Enhancing System, is proud to announce their partnership with renowned salon experts, Christopher Dove and John Simpson. Joining the brand as spokespersons with proficient expertise and knowledge in the hair industry, Dove and Simpson will develop a curriculum for professional stylists that identifies and communicates the brand approach for fine and thinning hair.

Kristin Valentine joins Skin Authority

Kristin Valentine joins Skin Authority as the vice president of business development. In response to the escalating growth of Skin Authority, Valentine will be responsible for initiating and developing new business opportunities across the spa and retail channels.

Recipe Box: Bikini Ready Face & Body Polish

This recipe is so simple, yet fabulous!

Ingredients:

  • 1 box of baking soda
  • Containers for baking soda
  • Facial soap

Skin Care MYTHS: Chocolate makes you break out.

STATEMENT: Chocolate makes you break out.

Facts: Cacao beans, which is what chocolate is made from, “contain several nutrients that are important for overall health, such as magnesium, vitamin C, iron, antioxidant flavanoids, omega fatty acids, and many more.” These properties combat free radicals, strengthen immunity, and help reduce inflammation.

Steam and Sauna Bath Therapies

Saunas and steam baths are hyperthermic procedures earning a special place in balneology. They are meant for the healthy, rather than the sick, their purpose being prevention of disease and physical strengthening.

Toxic Sugar and Skin: What You Do Not Know Can Age You

Roses are red, violets are blue, sugar is sweet, and toxic too! Sugar is an enticing and dangerous seductress: obesity, cardiovascular disease, diabetes, cavities, and a litany of other health woes are all well-documented sugar-related problems. Sugar is also a skin aging and wrinkling accelerator. It is a cruel paradox: How can something that tastes so good be so bad?

How Leaving Makeup on Overnight Impacts Skin

We all have those nights when we are just too bone-tired to take off our makeup. But when it gets to be a habit, that is when trouble can start. Let us begin by looking at multiple studies done by people who have purposely not removed their makeup for one full month to see what would happen.

Confessions of a Work-a-holic

“I believe in maniacs. I believe in type A’s. I believe that you have to love your work so much that it is all you want to do… If I were going to be a politician, if I were going to be a scientist, I would do it every day. I would not wait for Monday. I do not believe in weekends. If you are headed for a life that is only involved with making money and you hope for satisfaction somewhere else, you are headed for a lot of trouble.” 

– Richard Avedon, iconic fashion photographer (1923-2004)

10 Things About... Childhood Acne

Acne is becoming more common in children ages seven to 12, probably because puberty, menstrual cycles, and adrenal activity are starting at a younger age. A family history of acne can fuel this hormonal fire. In the past, it was assumed acne was just a normal part of growing up and young people would simply grow out of it.

Makeup Mishaps - Keep an eye out for these beauty mistakes!

Although there are many different ways to apply makeup, temporary beauty fads, and cultural norms, there are also beauty trends that are classic and timeless. For the average person in most cultures, the daily goal is to have natural beauty be the focus with some enhancement. When we start to overdo or go to the more extreme end of the beauty spectrum, we might end up looking more beauty busted than beautiful.

The Makeup Junkie: A Stellar Guide to the Tools of the Trade

The materials used to apply the craft of a professional makeup artist is as important as the applications themselves. Having the right shade of color means nothing if you do not have the proper brush to create the look a client desires. A makeup artist's clientele can vary across a broad spectrum – from personal style to the color of the skin on which a makeup artist is working. An artist needs to be prepared for every situation, even the unpredictable ones. The following are some of the basic tools a makeup artist should have in their kit.

O2 - Skin Oxygenation

Oxygen uptake in the skin has been an attractive cosmetic property for many years. Ingredients that imply oxygenation, energizing, and cellular respiration often speak to addressing the impact of increasing the needs of oxygen for all of skin's metabolic processes. Some products claim to oxygenate skin with breathable formulations, non-ROS oxygenating ingredients, while certain products use free radical peroxides which can damage skin.

PCA SKIN® Launches New Website

PCA SKIN®, a global leader in professional skin health, has launched a new website to inform and educate consumers about the breadth of skin science and give them access to physician-developed resources and information to help them better understand their skin health and personal
skin conditions.

Innovative Skincare® Launches New Education Portal

Innovative Skincare® has launched a new education portal – iS University®! Since the company's inception, it has been dedicated to providing partners and staff members with the highest level of education in the industry. Related to the enormous popularity of trainings, they have decided to take their education program to the next level by launching an exclusive educational course led by the industry's
leading professionals.

SpaRitual Partners With Step Up

SpaRitual partnered with Step Up to mentor and offer an on-site visit for all of the girls to the Orly/SpaRitual campus. Team members from every facet of the company provided advice for the high school girls from under-resourced communities. The discussion was wonderful and SpaRitual’s founder, Shel Pink, was inspired to partner with Step Up after becoming a member.

Make Up First School of Makeup Artistry Offers Teen Makeup Camp

Make Up First School of Makeup Artistry will offer its first week-long Teen Makeup Camp for teenagers ages 13 through 17. It runs from Monday, June 22nd to Friday, June 26th, 2015 from 10 a.m. to 1 p.m. Teenagers will be instructed in all areas of age-appropriate beauty makeup using
professional products.

Alchimie Forever Creates New Look for Packaging

Alchimie Forever has created a new look for its packaging. This branding update brings a new modernity intended to reflect the brand's scientific heritage and clean formulations. All of the brand's products will now feature Alchimie's signature deep purple on a white background for a
sharper appearance.

PETA Certifies Malibu C as a Cruelty-Free Manufacturer

People for Ethical Treatment of Animals (PETA) has certified Malibu C as a cruelty-free manufacturer of personal care for the hair, scalp, and skin as part of its Beauty Without Bunnies Program. The wellness company has been added to PETA’s master listing of more than 1,500 companies who make cosmetics, personal-care products, and common household products who have implemented a policy that prohibits animal testing.

Green Spa Network Extends Impact with Regional Spa Associations

The Green Spa Network (GSN) announced that it is now extending its impact with Regional Spa Associations in order to allow more spas to access their sustainability resources. GSN provides information, tools, and resources to support the greening of the spa industry. “The open membership that GSN has introduced to regional associations provides more opportunities for collaboration among organizations to raise the social consciousness of wellness and our environmental footprint,” says Ilana Moses, CEO and founder of the Florida Spa Association.

Texas Biostetic Instruments Acquires Rights for Exclusive Distributorship of Atache in the United States

Texas Biostetic Instruments (TBI) has acquired the rights for exclusive distributorship of Atache in the United States. Atache is now part of the product division. Nelson Thibodeaux, president of TBI stated, “TBI continues to expand our products, equipment, and services to the skin care industry. With 30 years of experience in the field of dermatology, Atache offers new technology known as telomerase activity.”

Philippe and Sylvie Hennessy Gain Ownership of Pevonia International LLC

 

Pevonia, world leader of natural botanical skin care, announced that Philippe and Sylvie Hennessy have once again gained complete executive ownership of Pevonia International LLC. The Hennessys are the original founders of Pevonia and were the previous sole owners of the company from its inception in 1991 until its sale to an equity partner in 2008. They have ambitious plans to drive expansion and continued growth of the brand.

Marine Agency Opens Whitehouse Station Branch

Marine Agency proudly announces the opening of the Whitehouse Station branch in Hunterdon County, N.J. Their products include insurance for day spas, tattoo/body piercing shops, salons, skin care, electrology, yoga/pilates studios, and medical spas.

Kristin Valentine Promoted to Vice President of Digital Sales and Advertising at Spafinder Wellness, Inc.®

Spafinder Wellness, Inc.®, the largest media, marketing and gifting company for the spa and wellness industry, announced Kristin Valentine has been promoted to vice president of digital sales and advertising and will lead development of the company's partner network. Valentine has been a member of the Spafinder Wellness sales team since 2011.

Brian Austin Green Named Ambassador for OROGOLD Cosmetics

OROGOLD Cosmetics is pleased to announce actor Brian Austin Green, of FX's Anger Management and Beverly Hills 90210, has been named the new ambassador for the brand's collections of the luxury anti-aging skin care targeting men. His dapper persona and appreciation of the finer things in life make him the ideal spokesperson for the opulent skin
care collection.

Diane Trieste Becomes Director of Shankara Ayurveda Spa

With more than two decades in spa and wellness, Diane Trieste brings her talents and experience to Shankara Ayurveda Spa. Located in the Blue Ridge Mountains near Boone, N.C., the spa is part of the Art of Living Retreat Center. As the director of Shankara Ayurveda Spa, which was previously known as Blue Heaven Spa, Trieste is responsible for spa and hotel operations and integrating both amenities into the offerings of the retreat center.

Bianca Martinez named “Lash Artist of the Year”

Sophy Merszei, CEO of NovaLash, named Bianca Martinez “Lash Artist of the Year” at the fourth annual LASHoff Awards Ceremony at Hotel Za Za in Houston, Texas. The eyelash extension artist and owner of Lashes by Bianca stood out among the capable candidates due to her impressive artistry, flawless, meticulous technique, and dedication to industry standards.

Major Humanitarian Recognition Made to Reviva Labs, Inc.

A major humanitarian recognition was made to Reviva Labs, Inc. and its founder and president Stephen Strassler. The award was from the prestigious Chapel of the Four Chaplains. Reviva Labs was one of the original skin care product firms that completely eliminated animal testing about 40 years ago. Over the years, Reviva Labs has conducted a variety of philanthropic campaigns like donating thousands of sun-protection vitamin E sticks to American troops stationed in Iraq and more.

February 2015

What tips do you have for choosing a product line?

Acne Treatments that Maximize Results and Profits

What if you could create more effective acne treatments and increase service profits? Go beyond enzymes and peels to treat active acne. By incorporating modalities, such as LED, microcurrent, and ultrasonic spatula into treatment protocols, skin care professionals will not only maximize their clients’ results, but their profits as well.

Recipe Box: Crazy for Chocolate Face Treatment©

You can give this as a special gift to your clients or make this recipe and use it in your treatment room. Who does not like a gift?

Why We Love... Online Booking:

Reflexology Everything Old is New Again

In the last 40 years, much has been written about reflexology, but so much more is misunderstood. It stands as one of the oldest forms of diagnostic techniques for the wellness and overall balance of the human body. For over 6,000 years, it was the key tool a holistic practitioner could use to aid their client’s health and well-being.

Eye Skin Care

An English proverb proclaims that the eyes are the window of the soul. Clearly, the eye area is a focal point for human interaction. The aesthetic appeal of the eyes is directly related to the skin surrounding them as demonstrated by the wide variety of eye cosmetics marketed today.

What is Your Skin Care Ritual? Michael Q. Pugliese, DERMASCOPE’s January Trade Secret

I use different products in the Circadia by Dr. Pugliese line, depending on the climate change of the seasons, but without fail I use the Light Day Sunscreen SPF 37 and the Vitamin C Reversal Serum every day.

Skin Care MYTHS: Titanium oxide and zinc oxide in sunscreen cause cancer.

STATEMENT: Titanium oxide and zinc oxide in sunscreen cause cancer.

Bath Therapies

Hydrotherapy, derived from the Greek words hydro and therapeia, meaning water and healing, is the application of water, either internally or externally, for the treatment of physical or psychological dysfunction. Bathing in water has been considered healing since the beginning of recorded time and across many cultures, from Hippocrates in the fourth and fifth centuries B.C., who used hot and cold water to treat a variety of diseases, to the Romans at the beginning of the first century A.D., who constructed therapeutic baths across their empire, to the Japanese, who have used ritual baths from ancient times to the modern day.

Cellular Communication: Tell Us What You Need

Communication is an everyday occurrence in life. We constantly exchange messages, share data, and stay connected via social media and other rapidly evolving electronic means. We must have strong and flexible language skills to get our message across and ensure it is understood.
We know many messages are exchanged across the layers of the skin and by using ingredients to increase our communication competency, we can ensure positive messages are received. So tune in and explore the skin’s communication method – the biochemical language of cell signaling.

butter LONDON® announced that Encore Consumer Capital has made a majority investment in the indie beauty brand.

butter LONDON® announced that Encore Consumer Capital, a private equity investment firm, has made a majority investment in the indie beauty brand. Under the terms of the agreement, Encore Consumer Capital will form a partnership to help develop and market the Seattle-based company. butter LONDON was founded in 2005 by Sasha Muir, a British entrepreneur who successfully built the company into an influential, high-design, nail lacquer brand. The company is recognized around the world for superb, unexpected color and long-lasting, high-performing cosmetics and nail care products.

Verde Media Group, Inc. is an emerging growth biotechnology company.

Verde Media Group, Inc. is an emerging growth biotechnology company. Through its subsidiary, Beautyject, Inc., it will provide needle-free injectable devices with a unique patented technology and design. William Veve, CEO of Verde Media Group, Inc., introduced the product prior to its official launch in North and South American markets during the months to come. Veve was interviewed live by host Amilya Antonetti on ABC talk radio's
"The Amilya Show."

Setting the new standard for empowering women in entrepreneurial businesses from around the world

Setting the new standard for empowering women in entrepreneurial businesses from around the world, the Dermalogica Foundation’s global philanthropic movement, Financial Independence Through Entrepreneurship (FITE), has surpassed its most ambitious objective to date: funding more than 50,000 women-owned businesses across all industries worldwide. The initiative was launched by Dermalogica® as an expansion of the brand’s dedication to vocational education and careers.

CIDESCO, the world standard for beauty and spa therapy with accredited schools in over 33 countries worldwide, announced the launch of three diplomas

CIDESCO, the world standard for beauty and spa therapy with accredited schools in over 33 countries worldwide, announced the launch of three diplomas that will appeal to a growing number of students keen to progress into this dynamic and expanding industry. The new diplomas offer the highest standards of professional qualifications and will provide graduates with the means to equip themselves with the skills to succeed.

Catherine Atzen, M.B.A., founder of ATZEN Superior to Organic Skin Care™, attended Cosmoprof Asia in Hong Kong in November.

Catherine Atzen, M.B.A., founder of ATZEN Superior to Organic Skin Care™, attended Cosmoprof Asia in Hong Kong in November. She exhibited and signed agreements with six major distribution companies in Asia and Europe, including two publicly-traded companies. ATZEN products will be sold in high-end retail chains, integrative pharmacies, and spas.

Celebrating Women’s En-trepreneurship Day, SpaRitual founder Shel Pink participated in a Los Angeles-based panel

Celebrating Women’s En-trepreneurship Day, SpaRitual founder Shel Pink participated in a Los Angeles-based panel alongside of high-profile, female business leaders such as Shannon Dellimore, founder of GLAMGLOW®, Mary Wagstaff, president of Wagstaff Worldwide, and Pooneh Mohajer, founder of Tokidoki. Pink spoke about promoting female entrepreneurship, fostering innovation within her company, and leading the eco-luxury industry. This event was in held in conjunction with Women’s Entrepreneurship Day.

Beauty industry professionals, members of the press, and medical experts were amongst those in attendance for the annual Repêchage Network Power Lunch – Champagne Brunch held at the Repêchage headquarters!

Beauty industry professionals, members of the press, and medical experts were amongst those in attendance for the annual Repêchage Network Power Lunch – Champagne Brunch held at the Repêchage headquarters! Notable guests, including the author of Milady's Standard Textbook for Professional Estheticians and Milady's Standard Fundamentals for Estheticians, Dr. Joel Gerson, owner of Capri Cosmetology Learning Centers in New York, Anthony Fiore, president of Intercoiffure America/Canada, Lois Christie, senior director digital at American Salon, and Gordon Miller joined Lydia Sarfati at this event.

The Allied Professionals Association and The Day Spa Association officially announced their alliance.

The Allied Professionals Association and The Day Spa Association, two leading organizations in the spa industry, officially announced their alliance. The Allied Professionals Association has been the spa industry’s trusted partner for over 20 years, providing members with comprehensive liability insurance for most all cosmetic treatments and procedures. The Day Spa Association is a free resource for spa professionals with the mission of connecting the broad range of wellness professionals. Now all Day Spa Association members can take advantage of the Allied Professionals Association insurance program.

PCA SKIN® named Michael Larrain as chief executive officer.

PCA SKIN® named Michael Larrain as chief executive officer. Larrain joins PCA SKIN after more than two decades as a leader with top beauty, health, and wellness brands, including L'Oreal, SkinCeuticals, and Dermalogica®. Larrain's background in developing and expanding national brands is perfectly-suited to augment PCA SKIN's deep track record of growth and to drive the company's next phase of expansion.

Phytomer Group USA is excited to announce Misty Rachal as a regional account manager for the Southwest region of the United States.

Phytomer Group USA is excited to announce Misty Rachal as a regional account manager for the Southwest region of the United States. Rachal has over 10 years of experience in the skin care industry, having worked in the treatment room as a licensed aesthetician as well as teaching both undergraduate and post-graduate aesthetic education. As an account manager, Rachal’s role is to provide excellent customer service support, training, and knowledge to spa partners for the four skin care brands that make up Phytomer Group USA. Rachal oversees accounts in Colorado, Arizona, Nevada, and parts of the Midwest.

Marinello Schools of Beauty is now enrolling students in the new barbering program at the San Bernardino campus.

Marinello Schools of Beauty, a premier national brand of beauty schools, is now enrolling students in the new barbering program at the San Bernardino campus. Students enrolling in Marinello’s barbering program receive an array of learning benefits, including hands-on training, guest demonstrations by industry professionals, experience with professional tools and products, and student competitions. Marinello makes it easy for students to graduate and pursue a successful career.

Shelley Hancock's Real Transformation Esthetic Training Center had its grand opening in Orange County, Calif. in January.

cThe center is located directly across the street from the beach and has an ocean view. There is a hotel located directly next door to the center for out-of-town aestheticians. A wide range of workshops as well as one-on-one training are offered at the center.

Colorado Aromatics Cultivated Skin Care announces the opening of their first store in Longmont, Colo.

Colorado Aromatics Cultivated Skin Care announces the opening of their first store in Longmont, Colo. Customers will find their complete line of face care, body care, bath/shower products, soaps, and additional gift items to round out the shopping experience.

L’Oreal USA announces the appointment of Marc Toulemonde as president of the active cosmetics division.

L’Oreal USA announces the appointment of Marc Toulemonde as president of the active cosmetics division. In this role, he will continue to grow the success of the SkinCeuticals, La Roche-Posay, Dermablend, and Vichy brands in the United States. Toulemonde brings a wealth of expertise to the role from his diverse experience, international rotations, strong ability to understand consumer beauty needs, and his comprehensive profile in general management, sales, and marketing.

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