I worked with a famous, professional hair care and cosmetic brand for years as an educator. I also worked as a makeup artist for that brand’s photoshoots. I enjoyed the behind-the-scene, step-by-step process of the photography on a photoshoot – from the vision of the art and marketing department to the shoot to the final product of the box cover or ad. It was so…
The first few steps into color cosmetics do not have to be big. In fact, simple makeup additions to retail – or enhancements to current services, like facials or eyebrow treatments – can be a good place to start for professionals who are ready to venture out and see their businesses grow. For those who are not ready to bring on the full suite of…
Achieving the perfect makeup application is easier than it seems. To achieve perfection, understanding the components of facial structure is essential. This guide will answer questions like: How do I create a “beat face” using contouring and “lit” highlighting? What do facial shapes differ? Why is contouring important? What is the correct way to highlight? How do I enhance my client’s eyes using contouring? How…
As a child, I was destined to become a makeup artist. Even at the young age of five or six, I recall being attracted to color, texture, packaging, and anything to do with makeup. Some of my earliest memories are of shopping with my mom and being inextricably drawn to the makeup counter of the store. I was transfixed by the color palettes and textures…
Eyelash extensions began taking hold about 15 years ago. It is safe to say they are not just a fleeting trend, but a beauty service that has taken hold and is here to stay. Application and product quality have a very wide range. Though inferior products exist, the eyelash extension industry has made huge strides in improving quality and techniques. Still, it has a long…
For many beauty professionals, makeup is an integral part of the profession. So, why do some spas not offer makeup retail in their facility? Why do many miss out on such a consistent revenue source that so easily complements facial services?
There are a wide variety of Asian ethnic groups and each group or mixed heritage has its own unique features. Therefore, the tips listed are not universal, but may be useful when working with Asian clients, particularly those from the northern region of the continent. FOUNDATIONAs with any client, it can be a struggle for Asian women to find a foundation color that best suits…
Ah, back to school – time for a new wardrobe, book bag, pencils, and pens. Why not also come back to school with a new makeup routine? Wondering what to tell those clients who are looking for a fresh makeup routine for the start of a new school year can be made easier by reading on. Those long summer nights were bound to take a…
Wouldn’t it look strange to see someone working out in a gym wearing a long evening gown? Similarly, when it comes to makeup, there are many factors that must be considered when clients choose a look. For instance, just like with clothes, styles should be worn for the activity at hand. A professional might create several looks for a client and each would be different,…

Sanitary and Sultry: Creating Makeup Looks without Spreading Bacteria

Written by Lora Condon, L.E., The Beauty Buster
While aestheticians are traditionally up on sanitation standards in the treatment room, many may not pay attention to keeping their makeup kits bacteria- and virus-free. A sanitary kit and application is paramount to coming across as a respected, professional makeup artist. Remember that what looks clean can still be unsanitary. Never work off the back of the hand. Washing one’s hands does not fully disinfect…

Blend, Baby, Blend

Written by Linda Tawil, co-owner and creative director of Morphe, Inc.
Blending makeup has never been easier since the invention of the beauty sponge. These small and mighty wonders are bouncing their way to the top and giving go-to brushes some major competition. Sponges are not only great for a flawless foundation application. There is more than meets the eye with these handy tools. Skin care and makeup professionals can incorporate this must-have into their services…
There are two types of makeup brushes – natural or a mixture of synthetic and vegan. Both of these types of makeup brushes require different care. Because the bristles of natural brushes are sourced from animal hair, the bristles are porous and require conditioning to maintain pliability. Detergent used for wool or cashmere is suggested. Synthetic or vegan brushes often have bristles made of plastic…

A Modern Take on Vintage Makeup

Written by Michelle Richardson, L.E. and professional makeup artist
Vintage makeup is always coming back into fashion with a new twist on the original application. Although there are new techniques, products, colors, and textures that change the old version of vintage makeup, history can be found with each new trend. Retro makeup goes back much further than the last 100 years. Smokey eyes were worn by Egyptian women thousands of years ago and bright red…
Just as muralists wouldn’t use spotter brushes to create new works of art, skilled makeup artists know which brushes to use for specific parts of the face. But, is that all that matters? Hardly. The choice to use synthetic versus natural fibers could be just as important as using the right type of brushes.
Trends may come and go, but fuller, thicker eyebrows are currently in demand! People who have regrets about over-tweezing or have a naturally thinning eyebrow are considering a longer-lasting alternative to drawing their eyebrows daily.

Magic Eye (liner)

Written by Linda Tawil, president and creative director of Morphe LLC
A little eyeliner can go a long way. From the eye-opening impact to the numerous application techniques, there is no shortage of ways to create captivating eyeliner looks for clients. But, understandably, eyeliner can be a bit overwhelming. Where to begin? What looks best on each client’s eye shape? Here are a few guidelines.
As professionals gear up for the colder months, they want to be sure that they are creating impactful, on-trend makeup looks. A professional’s secret weapons this season are shimmering highlights, bold lip colors, and fun, metallic eye shadows.

Eyeshadow Techniques for All Eye Shapes

Written by Aliesh Pierce, L.E., founder and lead expert at Ask Aliesh
Applying lipstick and nail polish has long been recognized as the easiest way to add a bit of color. However, if social media is used as a barometer, eye color products are taking over as the most popular form of makeup. While most people have an understanding of what each product does, they may not understand the best application techniques for their unique eye shape.…

A Teen Makeup Step-by-Step

Written by Amanda Azar
In recent years, millennial makeup application techniques trend towards heavier coverage and more dramatic finishes. However, when consulting with a teenage client for a makeup application, it is important to stay true to their age, lifestyle, and parental discretion.

Foundation for Different Skin Types

Written by Annie Mayo, president and CEO of Advanced Mineral Makeup
It is the base of every beauty look and the tool that keeps a person’s confidence in check when their skin will not cooperate: foundation. As with any beauty product, foundation perfects the skin and gives the client a flawless finish. The trick, however, is to pick the right one for the client’s skin type.

Top 6 Tricks to Master Makeup

Written by Michelle Richardson
There are so many facets to becoming a freelance makeup artist, including different techniques and ongoing updates. The whole experience can become overwhelming because most people would like to gain the needed knowledge immediately, without realizing it is a process. First and foremost, skin care professionals must love makeup or be willing to learn how to apply it.
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