Makeup with sunscreen seems like the ultimate win; however, the reality is that most do not use enough of theproduct to get the proper sun protection factor. Anytime sun protection factor is added to a…
It takes a lot of effort to make sure makeup can withstand the elements, especially during the warmer months. The sweaty, sticky heat can melt makeup in a matter of minutes.In the era of COVID-19,…

Fact or Fiction: Regularly wearing makeup ages skin faster.

Written by Suzanne Whigham, L.E., owner of Fountain of You Aesthetics
Makeup is fun, albeit transforming! There is no question that a perfectly concocted palette of skillfully chosen shades can mimic a full night’s sleep when one has not seen one in a while, or lend a daring, new, wear-and-wash identity. At the risk of imploring a host of deafening sighs, the fact remains, wearing makeup regularly can cause a host of skin problems that cumulatively…

Men's Makeup: Top Tips for a Corrective and Undetectable Application

Written by Pamela Taylor, New York-based author and makeup artist
In the United States, the use of makeup for the average man will continue to grow and men will seek to use products that are both corrective and undetectable. The average American male, no matter what his background, will eventually feel comfortable purchasing and using personal care products as part of an everyday routine. Applying makeup to a man’s face is different than women’s makeup.…
I worked with a famous, professional hair care and cosmetic brand for years as an educator. I also worked as a makeup artist for that brand’s photoshoots. I enjoyed the behind-the-scene, step-by-step process of the photography on a photoshoot – from the vision of the art and marketing department to the shoot to the final product of the box cover or ad. It was so…

July 2021

Brands of the Month

  • DMK Skin Revision Center
  • Celluma by Biophotas, Inc
  • Alexandria Professional

Makeup Matters