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I began my aesthetic career as a makeup artist. Inspired by the training I received from one of the finest skin care schools in the United States, I felt very confident on my first day at work apprenticing as a makeup assistant for a national hair magazine. What I quickly discovered was that everything I had been taught was the antithesis of what real life…
As professionals in the aesthetic, salon and medical spa industries, we understand how important it is to exceed the client's expectations in as many ways as possible. On the surface, our mission is to help clients look as youthful, healthy and beautiful as possible. They expect us to share our best services talents and products in the least amount of time and with the least…
Each season presents an opportunity to modify your client's makeup look. It is not necessary to toss products season to season, but there are important guidelines to follow in order to achieve a look that is most appropriate for the current season. Throughout the last 15 years as a makeup artist, I have noticed that over time, most women develop a makeup routine – they…
Natural beauty remains the most timeless and sought after look of all. Women want makeup that enhances their own beauty without looking overdone. Makeup trends would not gain popularity unless the woman underneath has what it takes to motivate other women to copy the look. As a girl who has been in front of the camera and behind the scenes in the pageant and modeling…
There is such a major focus on antiaging and finding the fountain of youth…just remember not all your clients are searching for that elixir nor do they want to look 10 years younger, they are young. Here is how I show these young things how to look like themselves only better.  After a skin care lesson and a delicious fresh, and friendly facial mask (Greek…

The Metamorphosis of Camouflage

Written by Christine Heathman, CPE, CME, Master Aesthetician USA
Camouflage makeup therapy is unique to all skin types and conditions and supports an emotional rehabilitation providing a metamorphosis for the mind, body, and soul of the recipient. According to the English Word Dictionary metamorphosis is a word that indicates a complete or marked change of physical structure or a marked change in appearance, character or condition, or someone who has gone through a complete…
If eyes truly are the “windows of the soul” then I say – LASH OUT! As a spa professional, you can not help but blink to notice how long, lush lashes are in your face! With icons like Shu Uemura, and his highly stylized Tokyo Lash Bar, lashes are coming of age in America with true lash extension manufacturers continually creating new products promising thicker,…
Summer makeup has always been about minimal looks, bronzed glowing skin and keeping it easy. When fall rolls around, the looks start to get more ornate and dramatic, which can be intimidating to many women. I know from my days of working retail that many of my customers were creatures of habit and liked wearing the same lipstick, blush or eyeshadow. When their favorite shade was…

Holiday Makeup

Written by Mary Van
The trend this holiday season offers you a couple of different looks from which to choose. Deep red lips balanced with a neutral eye or the smokey, expressive eye with barely there lips. Shimmer is in and is the perfect festive look for the holidays. Classic Crimson It's the return of the fabulous 40's classic look: pale, creamy skin with defined, red lips.
Mothers have been fretting over their teenage daughter’s ever-increasing cosmetic use and the threat it plays on their skin since cosmetics were invented. Now they can breathe easier for even teens can use cosmetics that are safe, effective, and made especially for them. Parents and teens should decide together what appropriate make-up is for their age. One option that you can offer parents as their…
The first preparation before a foundation is placed on the skin is to properly clean the skin. I always recommend using a cleanser that has non-drying additives and can reach deep beneath the skin's outer layer to bring out environmental dirt and residue from cosmetic applications. My rule of thumb, "The cleaner the skin, the more the foundation will lock onto the skin to promote…
Accentuate the positive! The hot new trend this spring is to accent one feature. It's not about not minimizing make-up but having fun with eyes, lips, or cheekbones in a playful way. Don't be shy, find that best feature and show it off! Let's start at the top. Bangs are back. If you haven't had bangs for a while, now's the time. Short, blunt, cut…
Sooner or later it happens. We look into the mirror and see our mothers looking back at us. We start to see the subtle, or not so subtle, changes that are happening to our faces and our bodies; and we are not quite ready for what we see. The crow’s feet have crept in, and there are fine lines and wrinkles that were not there…
In 1983 I landed my first real job as a career aesthetician at a famous Union Square skin care salon in San Francisco, Calif. High on enthusiasm but lacking experience and clients I found myself positioned on the bottom rung of eight staff professionals that all received new customers ahead of me, leaving this new recruit with many an empty hour on his schedule. To…
In the 60s, the British were setting the style trends and the world followed. Twiggy, miniskirts, go go boots, and the Beatles were all the rage and the Mod Look was born. Today, 40 years later, the Mod Look is back with a new modern twist! The look is bold, but don’t be afraid to introduce your clients to the hottest trend in make-up this…
There's one thing every experienced aesthetician knows for sure - new clients don't come quickly or easily enough! What with all of the new day spas opening everywhere and beauty schools minting flocks of trained skin care professionals the wait for a large client following can be long and excruciating. Can't afford an expensive advertising campaign or the latest skin-firming device? Not a problem! You…
All skin discolorations need to be addressed the same way. It's important not to camouflage, but to blend natural color into the discolored area. This applies to port wine stain birthmarks, rosacea (red pustular lesions), vitiligo (patches of unpigmented skin), bruising and any skin discoloration resulting from chemotherapy and radiation treatment. When selecting product to place on these discolored areas, you need to use one…
For a woman who on most evenings chauffeurs kids, pushes a grocery cart, cooks dinner, does laundry and helps with homework, being likened to a Hollywood star may seem a little ridiculous. Selling a fantasy sparks many successful advertising campaigns. Purchase a specific product and a life of romance, excitement, and glamour awaits you. Spritzing on the right perfume could lead you to stepping into…
Make-up is by far the leading draw into the skin care products and skin care services we have! If you don’t offer and/or promote make-up services, you are letting thousands of dollars walk out the door in not just retail sales, but increased service sales. You are telling them it’s OK to go buy somewhere else! Women buy make-up, this is a proven fact. If…
An internal sense of well-being or “beauty” enables an individual to present a glowing self confidence in the world today. Surveys conducted by universities and economists have concluded and support that external beauty contributes greatly to personal and professional success. I was very honored last year to be part of a “Beauty and Labor Marketing” survey, which had a demographic group of 7,000 respondents between…
The popularity of minimally invasive cosmetic surgery procedures has skyrocketed over the past five years. In fact, more than nine million plastic surgery procedures were performed in 2004 alone, according to the American Society of Plastic Surgeons. The increasing popularity of cosmetic surgery has led to another beauty trend, the explosion of mineral make-up into the mainstream. Now, patients can cover virtually any imperfection experienced…
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