by Susanne Mitschke, CEO & co-founder of Citruslabs 

Skin care is a crucial component of most daily routines as it not only enhances physical appearance but also reflects on overall health. With a vast number of products on the market, how does a brand showcase theirs over others in terms of legitimacy, ingredient safety, and effectiveness? A product that does not meet the required health standards not only leads to consumer frustration but can affect how the overall brand is perceived.   

Skin care professionals looking to successfully create a product or line that is safe and effective may be easier than they initially thought; educating clients and buyers is where brand transparency and honesty come into play. While the skin care industry as a whole has seen some dramatic growth in the past few years, there has been an influx of products that are falsely marketed, display mislabeled dosages, or contain harmful ingredients. This is why it is extremely important for brands to have scientific evidence that supports any claims.