Last Saturday evening, dressed up to the nines and head held high, I went out for dinner with my friends in a trendy part of Vancouver, and didn’t get noticed once. I was elated. Yes, I was happy not to be glanced at, stared at, or leered at, because that is my every day reality as a facial burn survivor, and for once, I got…

Our field is evolving beyond just beauty. Realizing that body, mind, and spirit work together; traditional beauty treatments are now being combined with health and wellness, alternative therapies, and cutting edge technologies for looking and feeling younger. Everyone is jumping on our bandwagon. Combining the Green and Wellness trends in your practice allows you to stay ahead of the curve to provide clients with one-of-a-kind…

You’ve just returned home from an aesthetic trade show and you cannot get that Turbo-Firmo-Sculptolator 500™ machine off your mind. The demonstration proved the skin lifting and tightening results promised by the device’s makers, at a mere $8,000 with easy lease-to-own payments… how could you go wrong with this purchase? Imagine your clients’ delight when they see your dazzling new equipment and quickly they’ll sign…

Spas are relaxing, pampering and non-invasive places of retreat from daily life, right? Although partly true, thinking this may limit the possibilities available. Of course we do not need to go to the other extreme, deliberately causing pain and trauma. Yet we can balance the treatment mix to include more treatment modalities in capturing a wider client and/or treatment base. Spa service is well founded…