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When Sarah Hughes skated off with the gold medal, she pulled off one of the biggest upsets in Olympic history. Her surprisingly simple secret? “I didn’t skate for a gold medal. I went out and had a great time.” Athletes say it all the time: “I just went out there and had fun.” And, admittedly, they do look like they’re having a great time. Fortunately,…
For many of us, it was a complete surprise to learn upon graduation from aesthetics school that we were not adequately trained to compete in the rapidly-changing world of aesthetics. We discovered that we were entering our new careers without the competitive edge. To make matters worse, we found that the field of aesthetics was under increasing attack by the medical profession… and for good…
Aesthetics has come a long way in the U.S. since licensed professionals had to spell ‘aesthetics’ for those who asked ‘what do you do?’ Clients know what aesthetic services are now, and many have placed them firmly into their lifestyle must-haves. Due to this populartity, aesthetic schools are filled with students excited to join our profession, and committed aestheticians graduate with the fundamentals for practicing…
Spas come in all shapes and sizes from the mega resorts to the independent day spas; well so do clients and their needs. Are you prepared to meet the needs of all your clients? Young, mature, pre-teen, petite to large size clients are all looking to spas for waxing to massage but are you prepared. I know you are thinking YES… but while many spas…
Only a generation ago, children were to be seen and not heard. Now, young people who might have been dismissed as “kids” back in the 20th century are proving to be the most powerful segment of American society in terms of establishing and driving brand dominance in the consumer marketplace. Rather than viewing consumers under the age of 21 as simply future-tense buyers, the fact…

October 2020

Business Blogs

Brands of the Month

  • GlyMed Plus
  • DMK Skin Revision Center
  • Skin Blends