Your spa can have an unbeatable line of products and services, employ the most skillful and dedicated aestheticians, and generate the sort of profits that can turn the most successful of businesses green with envy. However, all can be lost in the blink of an eye if you do not pay enough attention to the people that put you there – your customers. Good customer…

Okay, we all know the basic rules of sanitation. We know the difference between diplococci and spirochetes. We know that we are supposed to use spatulas. We know that we are supposed to use quaternary ammonia to sanitize reusable implements. Aestheticians perform personal care services on live human skin. It is imperative that all therapists practice aseptic technique, and there really is no excuse or…

Now is the perfect time to promote romantic salon and spa retreats. Create promotions and salon service menu packages that will make it fun for friends and couples to visit your skin care clinic or day spa! Clients won't know that you offer special service packages for couples unless you actively promote them in your skin care center or spa service menus. Get ready to…

If ever there was a difficult decision for the aesthetician or spa owner to make, it is in choosing professional and retail products for treatments and home care. Just look in any spa or skin care trade publication (even this one!) and the number of available lines in just one issue alone is daunting – and confusing! So many things to consider: price, packaging, training,…