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It is time to become market driven with a series of exciting new client retention marketing strategies. We all know that one of the two best ways to build your business is by bringing in and keeping new clients. The other basic strategy for skin care clinics, salons, day spas, laser treatment centers, and medical spas is to build new business through your regular clients…
The holidays are once again upon us! With this time of year comes a lot of hustle and bustle, list making and gift buying – and a lot of sales opportunities for you and/or your staff. One of the most common of these, of course, is that of gift certificates. But even though the sales of these handy stocking stuffers are pretty much a given,…
The lightbulb. Bubble wrap. The Post-It. The iPod. The Snuggie. Facebook. Twitter. These inventions, products, and businesses all started with an idea. An idea that to anyone other than its creator(s) may have seemed like an insane thing to invest much time, money, or effort in bringing to fruition. But for the masterminds behind these great ideas, the risk paid off and so too can…
Our human skin is a marvel of evolution. And remarkably, much of its physiology and function even today remains a mystery which continues to be revealed. Which is why we all love working in skin therapy, right? Just when you thought you knew it all, up pops some newly discovered cell-capability, or ingredient breakthrough. For example, only recently have scientists uncovered the intimate connection between…
Does your spa pass the “white glove” test? With today’s emphasis on good hygiene and the battle against infection and diseases, society has become more conscious about cleanliness: We take a shower every day; we put on clean clothes; we clean our homes; we wash our cars, inside and out. So, why should spa-goers not expect to have a clean and sanitary environment in our…

February 2024

Business Blogs

Brands of the Month

  • Eminence Organic Skin Care
  • Face Reality Skincare
  • DMK Skin Revision Center