2020 has brought no shortage of challenges for everyone. From business closures to the physical and emotional impact of COVID-19; everyone is certainly in a challenging business environment. As primary leaders within spas and businesses pivot, how can they build sustainable business practices that will guide them through the coming year and give sustainable results for years to come? FOCUS ON CUSTOMERS It is easy…

It is the taboo word – sales. This is a word that can make any service provider feel uncomfortable. Most skin care professionals never want to come off as a salesperson, because they are not – they are aestheticians. An aesthetician who has a high success rate of skin care transformations has expertise in the treatment room and the clients’ commitment to a homecare routine.…

The importance of a digital presence in 2021 is necessary now more than ever. Let’s break it down into three easy ways to begin or improve your digitalpresence. PICK ONE Seriously, just pick one form…

Spa sanitation has been one of the hottest topics in our industry in recent memory due to COVID-19 concerns. It affects everyone, literally. Remember the panic when you couldn’t find toilet paper? This is now happening with cleaning and disinfection supplies. On top of that, is the effects these products have on the environment. With unprecedented supply chain issues, and priority positioning of disinfectants in…