Amid demographic shifts in the United States and around the globe, now is the time for skin care to reflect on today’s reality. Many individuals remain underrepresented in industry advertising, compounded by a lack of focused product design and testing for specific beauty needs. Today’s consumers are also demanding more earth-friendly and natural, organic solutions that align with their beliefs. Greater diversity and inclusivity within …

For seven long months, spas were closed due to COVID-19.Most spas were not earning a single dollar from service fees. Seven months is a severe income drought for any business, large or small. The sad reality of all of this could have included the majority of spas if it were not for one important thing – brisk and steady online retail sales to loyal skin…

First impressions can make or break a business relationship. Therefore, it is important that each client’s five senses are engaged in a positive manner upon entering the spa space.These senses are sight, scent, sound, touch, and taste.Utilizing what is known about the senses, skin care professionals can tailor an exceptional experience to each client and create a loyal client base. DECORATIVE DECISIONS There are many…

Skin care professionalsknow that providing exceptional treatments is only half the story. Successful professionals most often dialogue with clients on long-term and short-term treatment plans, at-home skin care, and even which products to use and why. They educate clients and get them to the “why” behind recommendations, then couple it with the client becoming empowered with knowledge on how to achieve the glowing skin they…