With all of the growth in the spa industry some of us curious minds are wondering just where all of this is going. Just five years ago, I recall delivering lectures to anxious crowds of newcomers, corporate drop outs, physicians, aestheticians, and spa owners. We discussed trends, tips, and spa management. While many would say that the spa industry is slowing down, I liken it to the restaurant industry with (finally) more leveled, readily measured, and stable growth patterns. For all of the anti-aging remedies and youth-enhancing formulations, the spa industry has grown sea legs and is growing up!