Displaying items by tag: Aesthetics

Light: It’s a part of our day-to-day survival. We depend on light, in both its natural and man-made forms, to help us navigate through life as we know it. Everything we see is a variance of light, as it is light that carries information from our eyes to our brain, creating and translating images of the world in which we live. Throughout history, a number of findings prove that color and light have been used for centuries to facilitate healing and well-being. In skin care, phototherapy has been used to treat such skin disorders as psoriasis, eczema, and acne.

Let’s start with a very pertinent question. Is it your belief that a baby boomer’s primary concern today is how to look younger and feel better? If so, wouldn’t you want to position yourself as an expert in this burgeoning market?
By incorporating an array of facial machines into your practice, you can immediately set yourself apart and raise your status in the increasingly competitive professional skin care field. And as you put together machine-based solutions that achieve the results necessary to help boomers look younger and feel better, you’ll not only get a reputation as an “expert”, but also a nice piece of the corresponding dollar pie.

Mothers have been fretting over their teenage daughter’s ever-increasing cosmetic use and the threat it plays on their skin since cosmetics were invented. Now they can breathe easier for even teens can use cosmetics that are safe, effective, and made especially for them.
Parents and teens should decide together what appropriate make-up is for their age. One option that you can offer parents as their daughter’s begin to wear make-up is a Skin Care and Make-up Primer Consultation. As a professional, it is your job to teach teens techniques that are age appropriate.

Communication is key in any relationship: our husband, wife, family, and friends. It is paramount in your business relationships as well.
When was the last time you sat down and actually sent a hand written thank you note to a new or regular salon/spa guest to thank them for their business? In these days of cell phones, World Wide Web, Blackberry (which I thought was only a delicious fruit), iPods, e-mail, and all the multi-tasking we do, handwritten communication like writing notes, letters, and cards is slowly becoming a lost art.

More and more, aestheticians and trained spa professionals are promoting and performing acne face and body services, joining dermatologists in co-managing this common, often disfiguring disease. As they expand their understanding of acne conditions, they also are questioning popular treatment methods and the topical compounds commonly used to fight acne.
The next generation of care for acne will be a preventive and reparative approach of influencing hormonal imbalance, killing bacteria and reversing tissue scarring with a sharp focus on oxidation management.

A woman looks in the bathroom mirror, taking inventory. Her skin has seen thirty-something summers, perhaps more. There is a nick of indentation at either corner of her mouth, a deepening line or two beside each eye, some expressive wear, perhaps, to the forehead. She touches these places and considers her options. Maybe a series of exfoliation treatments before her next birthday, maybe some wrinkle fillers.

But these familiar indicators of the aging process don’t trouble her as much as the growing cluster of comedones and breakouts at the side of her chin or appearing on her jawline.

Sanitation is important, but there are often little things that can be overlooked when maintaining your facility. Unfortunately, there have been specific instances where the lack of sanitation has resulted in the spread of illness and disease. When proper sanitation measures are not followed, there can be fines issued to owners and licensees, which can lead to the closing of establishments. Many of you may think your facilities are clean, but what you cannot see is what needs to be combated. Basic biology and chemistry has taught us that the elements of our world consist of molecules, cells, bacteria, and viruses that cannot be seen.

Perfection. It’s what we all strive for in life, our families, and business. But, beginning at a very young age, it’s the perfection of the reflection we see in the mirror that becomes a daily goal. From the moment we notice that first flaw, perhaps the small whitehead or the “it happened overnight” exacerbated and full-blown pimple, the first attacks on facial perfection can quickly escalate to a full-blown war.

How well do you really know your clients skin? Are you one of those aestheticians who view all skin equally for remedy options? How would you rate your professional savvy selecting the exact product formula or clinical treatment for your client's skin type?
In today's rapidly shifting skin care market, no room exists for lazy aestheticians arbitrarily advising inaccurate products based on marketing hype or uneducated judgment using treatments that can't deliver results because the skin type and problem(s) have not been properly identified. Before an aesthetician initiates the first treatment, a prudent skin health check-up should be a mandatory preliminary step to ensure home care products and the recommended clinical remedies compatible with the correct "skin type".

You’re finally enjoying a few days away, and you decide to take part in what your valued clients experience as they visit your spa on a regular basis. A phone call later and you’re heading to the best spa in town.
Lady luck prevails, because the facial treatment blows you away. Since you can’t take the service provider home with you, at least you can offer that particular service at your spa when you return.
Bring home as many details as possible, and go to work bringing this new service to life in your spa.