When it comes to beards, shaping, cutting, and trimming facial hairs fall into the barber’s hands, but maintaining the luxuriousness of a man’s beard goes beyond the clippers. The upkeep of a man’s beard requires a knowledgeable skin care professional versed in men’s skin care and grooming. It is always a good idea to offer male clientele gender-specific services that cater to a man’s skin…
In 2016, men’s skin care and hair products brought in more than $19 billion globally. As men become more conscious and knowledgeable about their skin, skin care manufacturers and professionals are offering more products and treatments that are tailored to men. The following are a few game changing ingredients that are beneficial for men’s skin:

Catering to a Male Clientele

Written by Kathryn Leverette, L.E., nationally certified aesthetic specialist
Catering to male clients can be easy once the skin care professional gets them through the door. It can be difficult for professionals to get the average guy to navigate through an estrogen-driven retail area; into a maze of hair, nail, and pedicure stations; past a sea of female faces; and down the hall to a treatment room. It is often much easier for the…
Like many of the differences that exist between men and women, the skin is no exception. In addition to having facial hair, which is not typical for women but does happen in some cases, men have thicker skin (about 25 percent thicker) due to androgen stimulation. They also experience tougher skin, a higher sebum production after puberty, and a higher collagen density than women.

Micro Peel Facial for Today's Man

Written by Enrique Ramirez, L.E., L.M.T.
Men may be from Mars and women from may be from Venus, but when it comes to skin care and aging, they share the same planet. One of the differences between men and women is that men are more discreet and quiet about their fear of aging. Fine lines, wrinkles, gray hair, and ingrown hairs (due to shaving) are some of the common concerns that…
Men’s skin care is all about high performance. Insightful integration of an effective, daily regimen is as vital to improving the health of men’s skin as it is to women’s, but getting most men to do this is difficult unless the skin care professional has a good understanding of masculine psychology. Understanding what moves a man to commit to daily practices that will improve the…
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII Men and women are incredibly different, especially when talking about what makes them push the purchase button while surfing a website or what leads them to pick up the phone to make an appointment at the spa. If skin care professionals are looking to grow their male client base, making a…

Catering to the Man

Written by Suki Kramer
The quest for clear skin is no longer consigned to women’s magazines or women in general. Men have finally begun to learn that they too have skin care needs and that they can look and feel better by taking care of their skin. And it does not have to cost much or be as complicated as they once thought! Their desire for effective skin care…

Male Clientele: A Growth Opportunity

Written by Catherine Atzen, M.B.A., CIDESCO
The trend spans over a generation and solidifies. As years pass, an increasing percentage of men value the benefits of skin care products and many seek spa services. Demographics support that men’s use of products and more frequent bookings of spa visits represent significant business growth opportunities in cosmetic retail and to the professional aesthetics industry. Changing attitudes towards the importance of one’s appearance take…
When it comes to skin care, not all men are created equal. Globally, men spend about $28 billion to take care of all their grooming needs, whereas, women spend $91 billion worldwide for skin care. One of the main reasons for the great divide is a lack of education and understanding about the many benefits of adopting a healthy skin care regimen. The good news…
Over and over we read it: men are still the untouched client wealth for day spa operators. According to various news reports and industry surveys, men represent anywhere from five to 30 percent of the day spa market. While these statistics are often unclear about the exact types of services and products to which men are primarily attracted, it is clear that there is business…

Homme Improvement

Written by Enrique Ramirez, L.E., L.M.T.
Move over baby boomers! There is a new BOOM in town and it has nothing to do with combat boots or camouflage visages, and it is more virile than John Wayne desert galloping in the Old West! I am talking about today’s modern man who has made a handsome boom in the last 10 years. When savvy marketing companies unveiled the word metrosexual,  our grade…
With more men becoming active participants in the youth revolution, it is not uncommon to see facial treatments geared toward the male clientele commanding equal space on the spa services menu. But just because you build it, does not mean they will necessarily come. Different messages, services and images resonate with men than women, and the slightly different makeup of their skin will impact how…

The Modern Male

Written by Louis Silberman and Briana Cain, N.M.D.
From the gym to the grocery store, men are becoming more conscious of what they eat and how they take care of their bodies. This amplified awareness has also fueled a noticeable increase in the number of men heading to spas and physicians’ offices to further polish their appearances. The International Spa Association reports that nearly one-third of spa clients are now men. If you…

Male Friendly Spa

Written by Dr. Guy Lewis
Men are showing up at spas in far greater numbers than they used to. The International Spa Association in Lexington, Ky., states that 29 percent of spa goers are now men. Though the association did not start compiling the data until 2004, industry experts believe the number was probably in the range of 8 percent to 10 percent a decade ago. There has also been…
Most men are reasonably logical, simple, and benefit driven. Therefore, in a skin care product, they look for something with ease of use that feels good and produces results (benefits). Let me give you an example of an ideal product and description: category - after shave conditioner (not spoken of as moisturizer, by the way) - one that leaves the skin feeling soft and smooth,…

Male Ego: Creating a Man Spa

Written by Denise R. Fuller
We’ve all heard it before: “Men – You can’t live with them and you can’t live without them.” In the spa industry, however, building a male clientele is a smart move that will lead to an increase in clients, services, and sales of retail products. The average national growth for spas offering men’s services is between 25 and 30 percent. Men are looking for better…

Men at Work: The Industrial Man

Written by Patti Pugliese, L.E.
The notion of selling skin care to men was something that appealed to me when I started in the cosmetic business in the mid '80s. At that time, the industry marketing focus mostly came from the fragrance sector and seemed to indicate that every man wanted to be a cowboy. I'm glad we have moved on from that. Men's Skin Care, if we were to…
All men are created equal. While this may ring true in the political realm of society, it is far from true when it comes to the physiology and care of men’s skin. Men, just like women, deal with issues like aging, pigmentation, sensitivity, and acne. However, just as there are keen differences between the skin conditions of men and women, every man’s skin is as…

Men of All Ages

Written by Guy Lewis
It is no secret in the wellness community that there has been an explosion in the number of men who are seeking out and engaging in spa and wellness experiences. Men have long been active and visible participants in the external expression (whether financial or temporal) of health related engagements. Such external engagements have historically been physical exercise, body awareness, and nutrition. What is different…

Men Splash, Women Cleanse

Written by Guy Lewis, M.D.
This article will address the development of a man’s coordination of awareness regarding good skin care and the origins of their belief systems. These systems of accumulated experiences, whether internal or external, support or deter a man’s ability to research, seek out, purchase, utilize, and explore advancements that will improve their visual appearance by engaging in a regimen of consistent proper skin care. So as…
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