In 2016, men’s skin care and hair products brought in more than $19 billion globally. As men become more conscious and knowledgeable about their skin, skin care manufacturers and professionals…

Catering to a Male Clientele

Written by Kathryn Leverette, L.E., nationally certified aesthetic specialist
Catering to male clients can be easy once the skin care professional gets them through the door. It can be difficult for professionals to get the average guy to navigate…
Like many of the differences that exist between men and women, the skin is no exception. In addition to having facial hair, which is not typical for women but does…

Micro Peel Facial for Today's Man

Written by Enrique Ramirez, L.E., L.M.T.
Men may be from Mars and women from may be from Venus, but when it comes to skin care and aging, they share the same planet. One of the differences…
Men’s skin care is all about high performance. Insightful integration of an effective, daily regimen is as vital to improving the health of men’s skin as it is to women’s,…
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII Men and women are incredibly different, especially when talking about what makes them push the purchase…

Catering to the Man

Written by Suki Kramer
The quest for clear skin is no longer consigned to women’s magazines or women in general. Men have finally begun to learn that they too have skin care needs and…

Male Clientele: A Growth Opportunity

Written by Catherine Atzen, M.B.A., CIDESCO
The trend spans over a generation and solidifies. As years pass, an increasing percentage of men value the benefits of skin care products and many seek spa services. Demographics support…
When it comes to skin care, not all men are created equal. Globally, men spend about $28 billion to take care of all their grooming needs, whereas, women spend $91…
Over and over we read it: men are still the untouched client wealth for day spa operators. According to various news reports and industry surveys, men represent anywhere from five…

Homme Improvement

Written by Enrique Ramirez, L.E., L.M.T.
Move over baby boomers! There is a new BOOM in town and it has nothing to do with combat boots or camouflage visages, and it is more virile than John…
With more men becoming active participants in the youth revolution, it is not uncommon to see facial treatments geared toward the male clientele commanding equal space on the spa services…

The Modern Male

Written by Louis Silberman and Briana Cain, N.M.D.
From the gym to the grocery store, men are becoming more conscious of what they eat and how they take care of their bodies. This amplified awareness has also fueled…

Male Friendly Spa

Written by Dr. Guy Lewis
Men are showing up at spas in far greater numbers than they used to. The International Spa Association in Lexington, Ky., states that 29 percent of spa goers are now…
Most men are reasonably logical, simple, and benefit driven. Therefore, in a skin care product, they look for something with ease of use that feels good and produces results (benefits).…

Male Ego: Creating a Man Spa

Written by Denise R. Fuller
We’ve all heard it before: “Men – You can’t live with them and you can’t live without them.” In the spa industry, however, building a male clientele is a smart…

Men at Work: The Industrial Man

Written by Patti Pugliese, L.E.
The notion of selling skin care to men was something that appealed to me when I started in the cosmetic business in the mid '80s. At that time, the industry…
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Featured Company

  • Lookie Loo LashesLookie Loo LashesDescription: Lookie-Loo Lashes are semi-permanent individual, synthetic, mink or silk hair eyelash extensions. They are attached to each of your individual natural lashes to create a longer, thicker, and more dramatic look. The lashes are attached with a medical gra ...

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AIA Featured School

  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...