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Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community

Aestheia Imaging, a hologram content management, and advertising subscription company introduced its disruptive technology at the American Society for Aesthetic Plastic Surgery last week at The Aesthetic Meeting in New Orleans. The company breaks the mold of in-practice marketing with the unveiling of XTHEIA; an interactive hologram display toting a Virtual Consult Assistant for medical office waiting rooms. Aestheia's launch poses a resolution to poor patient awareness; an underserved focal point of product education in the aesthetics industry.
The company is led by Austin JM Podowski, CEO and accomplished Dallas Healthcare Business Tech executives Mike McDonald, President and Paul Herchman, Advisory Board Member. Well known Plastic Surgeon and photographer Dr. Barry DiBernardo of New Jersey Plastic Surgery leads the companies Medical Advisory Board and will continue to work to enhance upon the application. The company offers a connected holographic media platform to story map the patient journey to brand and product education. Through the research and development of Aestheia's Medical Advisory Group, the company will offer holographic before and afters to patients so they can see pre-operative and post-operative procedure outcomes in true 3D, not previously available in the space.


"We are dedicated to providing novel and ground breaking product innovation for the entire Aesthetic Community," comments McDonald. The company today offers a fully-automated and comprehensive holographic playlist for physician waiting rooms tethered to a cloud-based solution developed by the management team.
"We are changing the way medical companies and physicians communicate with their customers and patients. The ALEXA of Aesthetics is now in the room," states Podowski. The team has also designed a customer facing iPad Pro application that allows a physician to remote control the device offering an in-app camera for patient photos. Mr. Podowski later comments, "The response received at ASAPS The Aesthetic Meeting affirms that our vision and product meet a need and resuscitate a lost connection with the consumer."
The management team is dedicated to further pioneering advancements in hologram, AI, and AR in the evolving medical practice of the 21st century. The company is finalizing a third-round capital raise and will begin placement of their technology throughout Plastic Surgery Offices in North America in July 2019. The technology will also be on display in direct to consumer retail kiosks throughout the United States later this year. To get a sneak peak of Aestheia, follow the team's development, or learn more about the technology, follow @aestheiaimaging or visit www.aestheiaimaging.com.
  www.aestheiaimaging.com

Published in Announcements

Micropigmentation Procedure October 2010

Micropigmentation Procedure Helps Breast Cancer Survivors Regain Self-Esteem & Confidence!

Cranberr facial mask

Cranberr facial mask
According to the American Cancer Society (ACS), it is estimated that in 2009 there were 192,370 new cases of invasive breast cancer diagnosed among women, and approximately 1,910 new cases in men. For the many men and women who have been, and will be diagnosed this year, the battle to get through treatment and surgery is only the beginning of the journey to survive. Although the feeling of survival is unsurpassed, the physical scars at times may leave some survivors anxious with their new appearance. Ruth Swissa has taken her passion and artistic expertise in the permanent makeup industry to provide areola pigmentation for breast cancer patients post reconstruction to help renew self-confidence and boost self-esteem.

"Many of my patients have said that waking up every morning, and looking in the mirror is a constant reminder of their battle, which although comes with a sense of pride, it also at times causes insecurities because they don't feel like themselves," says Swissa.

Micropigmentation is an alternative method of creating a realistic nipple and areola after a mastectomy, to achieve a more symmetrical shape and even coloring using artistic light and shade effects. Swissa works closely with her patients in order to achieve the desired coloring and size to create a natural looking effect. This procedure takes less than an hour and is usually painless.

Ruth uses a customized medical tattooing technique for applying permanent makeup for areola pigmentation. This unique method proves to be more exact, very gentle, and less invasive than traditional cosmetic tattooing. The results look more natural and subtle in appearance.

Published in Scope This

Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010


Five Ways to Find Safe and Natural Relief from Osteoarthritis

by Deirdre Shevlin Bell

Cranberr facial mask


The search for safe and effective relief from osteoarthritis (OA), a condition that occurs when joint cartilage wears down over time, can feel like an uphill battle. Certain natural remedies can bring lasting relief from OA according to the Arthritis Research Council (ARC) study and other experts. That is good news, since the pain, stiffness, and loss of flexibility from arthritis makes it the nation's most common cause of disability.

One massage, and call me in the morning
Spa-lovers with osteoarthritis will be pleased to learn that all those massages that leave you feeling loose and limber are doing more than just helping you relax. According to a 2006 study published in the Archives of Internal Medicine, Swedish massage improves flexibility, decreases pain, and increases range of motion in individuals with osteoarthritis of the knee.

Low-impact exercise
"When people start to hurt, they tend to cut back on exercise," notes Michele Olson, Ph.D., professor of exercise physiology at Auburn University Montgomery and Fellow of the American College of Sports Medicine. But that is a mistake, as inactivity can make pain and stiffness even worse. Olson recommends Pilates and swimming or doing aqua-aerobics, but she emphasizes the importance of choosing gentle, weight-bearing exercise. Michael Murray, N.D. suggests that a person should find something they love, and find a way to continue doing it: If walking on concrete sidewalks is too hard on the joints, walk on the golf course.

Spice rub
Using a gel containing capsaicin, the active ingredient in chili, is very effective at providing temporary relief from osteoarthritis pain. Studies have found that capsaicin can deplete the substance that acts to transmit pain signals from nerve endings to the brain and cause inflammation in the joints.

Healing herbs
An ARC study evaluated several herbs and herbal combinations and found that one stood above the rest. Phytodolor, a branded combination of three herbs – aspen (Populus tremula), common ash bark (Franxinus excelsior), and golden rob herb (Solidago vigaurea) effectively manages the pain and inflammation associated with OA. Some studies have shown that aspen contains a substance that when ingested inhibits the production of certain prostaglandins in the nerves, resulting in pain relief. Common ash bark and golden rob herb also have pain-relieving properties, and common ash bark is an antioxidant – meaning it may reduce oxidative damage in the joint. The combination of the three herbs has been shown in animal studies to reduce inflammation. No major adverse effects have been reported, though some people do experience diarrhea, stomach upset, or skin reactions.

The SAMe Game
First discovered in 1952 and widely investigated for its usefulness in treating depression, S-adenosylmethionine (SAMe) is now showing promise as a treatment for OA. SAMe is a chemical compound that occurs naturally in the body, where it contributes to the synthesis of hormones and neurotransmitters. Studies suggest that when taken as a supplement, SAMe reduces pain and also stimulates the synthesis of collagen and proteoglycans, which are the major components of joint cartilage. Adverse effects are infrequent and mild, but can include nausea, restlessness, headache, dry mouth, and stomach upset. People with depression should consult with a healthcare provider before taking SAMe, as some incidences of anxiety and mania have been reported.

Copyright© HealthyLifestyles.com

Published in Scope This

The Impact of Psoriasis on Personal Relationships October 2010


The Impact of Psoriasis on Personal Relationships Survey Fact Sheet

This survey was created in partnership with the National Psoriasis Foundation and Galderma Laboratories, L.P.

Within this issue, as well as our November and December 2010 issues, we will be printing important findings revealed from the recent survey, "The Impact of Psoriasis on Personal Relationships." This survey, sponsored by Galderma Laboratories, was distributed to the National Psoriasis Foundation membership database via Survey Monkey. The survey was completed by approx 1,520 people; statistics below represent the percentage of people who answered a specific question (not always all 1,520 respondents). Statistics are rounded to nearest percentage point and percentages may not add up to 100 percent depending on the structure of the question. Not every respondent answered every question.i Below is a list of findings relating to psoriasis and its impact of social relationships.

Nearly 80 percent (78.7%) of question respondents feel that psoriasis has had a negative impact on their personal relationships.ii

Social Relationships

  • When having a psoriasis flare-up, 63.3 percent of respondents are less likely to go out socially iii and 53.6 percent have declined social invitations or cancelled plans because of a flare-up.iv Nearly 70 percent (69.6%) feel that psoriasis has impacted their social relationships.v
  • When meeting someone new, 74.3 percent of question respondents worry that the person will notice their psoriasis,vi and 72.1 percent of respondents are concerned that people that notice will think of them less favorably.vii
  • When going out for social occasions, 79.5 percent of respondents usually only wear outfits that cover up
    their psoriasis.viii
Published in Scope This

Pomegranates May Fight Breast Cancer October 2010


Pomegranates May Fight Breast Cancer

by Jennifer Warner, reviewed by Louise Chang, M.D.

Eating pomegranates or drinking pomegranate juice may help prevent and slow the growth of some types of breast cancer. A new study shows a group of phytochemicals called ellagitannins found in abundance in pomegranates inhibited the growth of estrogen-responsive breast cancer in laboratory tests.

"Phytochemicals suppress estrogen production that prevents the proliferation of breast cancer cells and the growth of estrogen-responsive tumors," researcher Shiuan Chen, Ph.D., director of the Division of Tumor Cell Biology and co-leader of the Breast Cancer Research Program at City of Hope in Duarte, Calif., says in a news release.

Researchers say the ellagitannins in pomegranates work by inhibiting aromatase, which is a key enzyme used by the body to make estrogen and plays a key role in breast cancer growth.

"We were surprised by our findings," Chen says. "We previously found other fruits, such as grapes, to be capable of the inhibition of aromatase. But the phytochemicals in pomegranates and in grapes are different."

Researchers say pomegranates have recently been hailed for their potential anti-cancer and heart healthy benefits thanks to their high antioxidant content. But they say this is the first study to look at their effects on aromatase and breast cancer growth.

In the study, published in Cancer Prevention Research, researchers examined the impact of 10 ellagitannin-derived compounds from pomegranates on aromatase activity and breast cancer cell growth in laboratory tests.

The results showed that of those 10 compounds, urolithin B most significantly inhibited breast cancer cell growth. Experts say further studies will be needed to determine whether eating or drinking pomegranate-derived products will have the same effect in humans, but these results are promising.

Until then, researchers say people may consider eating more pomegranates to protect against cancer in the breast and perhaps other tissues and organs.

Copyright© WebMD Health News

Published in Scope This

Step 3: How to Treat Dandruff? October 2010


Step 3: How to Treat Dandruff?

Cranberr facial mask

Two factors should be considered when you treat dandruff: Your age and the severity of your dandruff. Your aim will be to stop the dandruff by slowing down the reproduction of skin cells, and/or counteract the yeast production that might be the cause.

Shampoos and Scalp Preparations

Shampoos and products for the scalp are available over-the-counter (OTC) at most supermarkets, pharmacies, and many corner shops. It is important to remember that seborrheic dermatitis can be controlled, but not cured with these products.

Before using an anti-fungal shampoo see if you can remove any scaly or crusty patches on your scalp - do this with care. If you manage to remove them the shampoo will be
more effective.

If you have dandruff on your beard you can use dandruff shampoo on it. Most anti-dandruff or anti-fungal shampoos contain at least one of the following active ingredients:

  • Zinc pyrithione - an ingredient which slows down the production of yeast.
  • Selenium sulphide - this reduces the production of natural oils your scalp glands produce.
  • Coal tar - this has a natural anti-fungal agent. If your hair is dyed or treated remember that long-term coal tar usage can stain the hair.
  • Ketoconazole - a very effective anti-fungal. Most people who use this are pleased with the results. Experts say shampoos with this ingredient can be used with young and elderly people.
  • Salicylic acids - these help your scalp get rid of skin cells. It does not slow down the reproduction of skin cells. Many "scalp scrubs" contain salicylic acids. Some people find salicylic acid treatments leave their scalps dry and eventually make the flaking of the skin worse.
  • Tea-tree oil - this oil comes from the Australian Tea Tree (Melaleuca alternifolia). A growing number of shampoos now include tea-tree oil as an ingredient. It has been used for centuries as an anti-fungal, antibiotic, and an antiseptic. However, some people are allergic to it.
  • Green tea potential - researchers from the Medical College of Georgia, U.S. found that green tea may have potential for the treatment of dandruff and psoriasis.

Ideally, select a shampoo that has one of the above ingredients and shampoo your hair with it every day until your dandruff is under control. When that happens use them less frequently. You may find a particular shampoo stops being so effective after while, if this occurs switch to one that has another ingredient.

Make sure the shampoo has time to stay on your scalp before you rinse it off - perhaps about five minutes. If you rinse it off too quickly the ingredient will not have enough time to work. If after several weeks of treating yourself you still have dandruff, you should consider seeing your doctor or a dermatologist (skin specialist).

Published in Scope This

Menopause October 2010

Menopause

by Rebecca Hulem

Menopause is a normal, natural stage of life that affects everyone differently. In the U.S., an estimated two million women enter menopause annually. Over the past five years, I have used my own menopause experiences to educate women and clinicians about the choices available for symptom treatment.

What are Typical and Atypical Symptoms?
Typical symptoms include: hot flashes, night sweats, mood swings, irritability, sleep disturbances, confusion, decreased libido, and vaginal dryness. Atypical symptoms include heart palpitations and anxiety, but are usually not reported by most women. Two options for minimizing and managing these symptoms include hormone therapy and natural relief.

What are the Pros and Cons of Hormone Replacement Therapy (HRT)?
Since the release of the findings from the Women's Health Initiative study in 2002 the practice of prescribing hormones to women going through menopause has changed significantly. Prior to the study, it was widely believed in the medical community that prescribing hormones to women experiencing menopause symptoms would not only relieve these symptoms but also protect women against heart disease and osteoporosis. The new recommendations are:

  • Prescribe hormone therapy early in the menopause transition. Prescribing these hormones five to 10 years past the menopause transition can increase risk of blood clots, heart attack, and strokes. Women should also be prescribed hormone therapy for five years or less
  • No hormone regimen should be prescribed to treat or prevent heart disease
  • HRT treatment should primarily be used for vasomotor symptoms like hot flashes and night sweats, and/or treating and preventing
    vaginal atrophy

How Do You Achieve Natural Symptom Relief?

  • Incorporating a healthy diet like an abundance of fresh vegetables, fruits, and plant-based proteins is a good first step for relieving menopause symptoms. Avoid caffeine, alcohol, and spicy foods to avoid triggering hot flashes. Also try to exercise daily and practice stress reducing practices like meditation, yoga, and tai chi.
  • Take all-natural supplements. Look for a product line that contains natural mood and memory herbal blends to support mental clarity, restore energy, improve cognitive function, and build a strong immune system.


For more information on this topic, visit www.themenopauseexpert.com.

Published in Scope This

PCA skin Age Defying Treatment

Five Star Formulators

This treatment is appropriate for all patients in need of facial rejuvenation and is appropriate for Fitzpatrick skin types I-V. The expected result is improved skin texture, clarity, and hydration. This is an excellent choice for baby boomers.

>> STEP 1 – Cleanse
Facial wash oily/problem (pHaze 1): Cleanse the area of treatment thoroughly. Rinse and pat dry.

>> STEP 2 – Prep/Degrease
Smoothing toner (pHaze 2): Apply with a cotton pad to prep (degrease) the skin. Allow the skin to dry. Assess sensitivity by asking the patient, "On a scale of one to 10, 10 being extremely active, how do you rate this sensation (or feeling)?"

>> STEP 3 – Treat
Ultra Peel® I: Apply the solution to a cotton pad, placing the neck of the bottle directly onto the pad, spacing it to give a sufficient working area to complete a full-face treatment. (About four to five spots on the pad). Apply in layers according to the needs, goals and individual sensitivity of the patient. Use the scale of one to 10 to gauge sensitivity. Depending on your patient's sensitivity, you may apply up to four layers.

>> STEP 4 – Correct
ExLinea® peptide smoothing serum (pHaze 25): Using a small fan brush, apply to areas of laxity and wrinkling, such as the eye area and forehead.

>> STEP 5
C-Strength 15% with 5% Vitamin E (pHaze 16) and rejuvenating serum (pHaze 24): Apply a mixture to stimulate collagen and elastin synthesis while improving barrier function and increasing hydration.

>> STEP 6
eyeXcellence (pHaze 12): Gently apply around the delicate eye area to reduce dark circles and puffiness while stimulating collagen production to reduce fine lines and wrinkles.

>> STEP 7 – Retinol Booster (optional)
Esthetique Peel: Apply one pump for increased exfoliation, bacteria control, and added melanogenesis inhibition. Gently spread the product over the area of treatment, keeping the application even and thin. Note: Application of Esthetique Peel will enhance benefits; however, it can be omitted if the patient does not wish to experience increased visible flaking.

>> STEP 8 – Hydrate and Protect
ReBalance (pHaze 17) and perfecting protection spf 30: Apply a combination for added melanogenesis inhibition and to calm, hydrate, and protect the skin from UVA and
UVB exposure.

For more information please contact PCA skin at 800-722-7546, www.pcaskin.com, CR#199

Published in Signature Treatment

Great Salt Treatments

Salt is a mineral that is composed primarily of sodium chloride. There are two main forms of salt: unrefined (sea salt) and refined (table salt); of the two, unrefined salt provides the highest benefits when used for aesthetic purposes.
Bath salts are a great way to relieve many different kinds of health concerns, such as acne, arthritis, psoriasis, insect bites, female problems, tendonitis, water retention, stress relief, etcetera. Hippocrates, the Father of Medicine, noticed the benefits from 'salt' water after he noticed that fisherman were able to heal their hands by soaking them in seawater.

Published in Treatments

Turn Over a New Leaf with New Makeup

Summer makeup has always been about minimal looks, bronzed glowing skin and keeping it easy. When fall rolls around, the looks start to get more ornate and dramatic, which can be intimidating to many women. I know from my days of working retail that many of my customers were creatures of habit and liked wearing the same lipstick, blush or eyeshadow. When their favorite shade was discontinued, they would look high and low for the same color. I used to explain that this was a sign to try something new.

Published in Makeup Matters
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