Any proper facial treatment should include a thorough consultation with a skin analysis and, as such, should have enough time set aside during the treatment for this crucial conversation. Why? The rewards are big. This essential step is an art, and if executed correctly and strategically, will not only organically generate retail sales but also cover 90% of the sales process, leaving the spa professional…

Savvy clients have moved beyond feel-good treatments and are looking toward result-oriented skin care to target specific skin conditions and address their individual concerns. This is especially true when it comes to treating mature or aging skin as this demographic is very often educated on the topic and willing to invest in skin care treatments and modalities that deliver results. Turning to equipment or devices…

Whether a licensed skin professional is expanding their menu’s hair removal options or making hair removal a part of their service offerings, period, it may seem like daunting task. However, this service is really a no-brainer. Anyone can wax, but it does require confidence and the proper education and practice. PICTURE OF PROFIT Why is the decision to add hair removal to the menu a…

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