Your goal: to capture your client, to inspire them to embrace your words and treatment protocols by truly laying out a plan of action that is different, unique and exciting! You want to wow your clients and reel them in with your knowledge, skill, and gusto. By creating the ultimate client consultation experience, you will gain a new perspective in your treatment plans, but also…

Who is your target market? Moms and daughters? Business workers on a lunch break? Athletic club members? Everyone in your community? Think broadly about your market. How can you expand it and keep current clients coming back? Education. Regardless of whether you are treating men, women, teenagers or seniors, when you educate, you earn your customer’s loyalty and bottom lines are boosted. A loyal clientele…

As a practitioner in the beauty industry for a decade, I believe I have experienced every high and low one could encounter. I have had overflowing appointment books and spent countless hours waiting for the phone to ring. I have worked on commissions, for hourly wages, and as an independent contractor. I have made many clients laugh and I have made a few cry. I…

Shelves filled with products attract buyers. Clients want to touch and are generally curious about new products and services. In department stores, retail chains and drug stores shelves are filled with products; the stores carry full lines and stock at least three products of each SKU. Those stores signal to buyers that they are in the business of selling products. Similarly, spas who carry significant…