Successfully running and operating a small business in today’s dynamic world of beauty brands and outlets is no simple feat. Salon owners are tasked with doing it all. Running the day-to-day operations, dealing with staffing issues like turnover, marketing the business, and staying ahead of the latest technologies/techniques to keep your customers looking and feeling their best can be hectic. As a successful salon owner…

Marketing is a term that is thrown around all the time in seminars, lectures, trade magazines, and online advertisements. We all know we need it; we all know it works, but what does it really consist of and how does it differ from advertising? I like to think of “marketing” as a verb or action and “advertising” as a noun with no action. When you…

The U.S. Food and Drug Administration (FDA) divides skin care products into two distinct categories: pharmaceutical and cosmetic. The aesthetics world divides skin care further yet, into a few more – consumer and professional are just two of them.First, let us look at how the FDA breaks this down. People often use the term “skin care” to refer to a wide variety of items that…

Keeping employees happy and productive is no easy task. They may currently be dealing with personal issues or simply just having a bad day. However, a spa is a sacred space; unhappy employees make for unhappy clients. This can typically develop into a long-term recipe for financial disaster. By implementing new guidelines for your staff to follow, it can prove beneficial to the overall success…