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DERMASCOPE The authority on professional skin care

Continuing Education for the Digital Era

Written by Jenny Hogan

Continuing education is a vital part of career growth in the aesthetic industry as well as the growth of every spa business. Educational classes are now being offered online, making it easier than ever to continue learning on your own schedule. You can even use your smartphone to access many online offerings! Countless companies are offering continuing education online as an innovative, educational program with…

Published in Continued Education

The Journey of Continuing Education

Written by Erin Ferrill

Continuing education is often thought of as the minimum hours required by a state in order to maintain an aesthetics’ license. While this is a great way to keep up on the latest trends and technologies, some states do not require continuing education hours and the term can mean so much more. Whether or not your state requires continuing education hours, continual self-development is imperative…

Published in Continued Education

Utilizing the Conversion Cascade to Upgrade Your Clients

Written by Jay A. Shorr, B.A., MBM-C, CAC I-V and Mara L. Shorr, B.S., CAC II-V

Marketing and advertising is a necessary evil to bring prospective clients to your facility, with an approximate cost of $400 to bring a new aesthetic client through your doors. With all the money you are spending on your website, newspaper, television and radio advertising, sponsored social media posts, and more, it is important to realize building, not to mention keeping, that relationship is even more…

Published in Marketing

Add-ons in the Treatment Room

Written by Catherine Atzen, MBA, CIDESCO

Integrating add-on treatments in your services is a popular and undeniable need for skin care professionals. For the purpose of this article, we will concentrate on facial treatment add-ons. This analysis could easily be applied to body treatments and other services.I am often asked: is it better to include all steps of a service into a facial, use an upscale product line, and charge a…

Published in Client Care

Beat the Clock With Time Management Tips

Written by Lauren Balukonis

We are all familiar with the popular saying that time is money and as a business owner, time is undoubtedly the most valuable asset. Business owners in the spa industry, in particular, often find themselves stretched thin for time as they tackle multiple roles and work excessive hours to remain competitive and profitable. This constant feeling of not having enough time can be draining, stressful,…

Published in Business