You offer a great selection of massage, skin care, and spa services in your business; but you are missing out if you do not also offer an array of add-on specialty treatments for your clients. You can add an assortment of new aesthetic and spa services to your basic offerings that will provide an added value to your spa menu. Add-on treatments will effectively boost…

Your client's hair is basically an appendage of their body. Everything they put on their hair and scalp, as well as into their body, will affect the condition of their hair. Lifestyle, diet, rest, vitamin deficiencies, and the proper use of professional hair care products and appliances will affect the condition of their hair. Stress and diet play an im-portant role in maintaining healthy hair…

AVIE! Medspa and Laser Center in Leesburg, Va. was created by Kim Marinetto, R.N. and master aesthetician. The name AVIE! was selected for its meaning, to life, which reflects Marinetto’s philosophy of improving the quality of life for her clients by offering services that enhance one’s appearance as well as his/her self-confidence. At AVIE!, the objective is to work with clients to strike a balance…

Congratulations! You have accomplished the hardest part of your online marketing strategy. You have enticed people to click your banner advertisement and go to your website. You have done a good job to convince potential customers to take interest in building a relationship with your business. Now, the defining question must be asked: Will the visitors contact you (convert), or will they leave your website?…