Creating Memorable Spa Experiences

Written by AC Dotterweich and Justin Dotterweich
Almost everyone has experienced bad service: when they walk into a business, there appears to be no purpose to the chaos. It takes 10 minutes before anyone pays attention or acknowledges them and once the staff does acknowledge them, they are busy apologizing and explaining what should have happened when the guest arrived. This explanation, however, does not accomplish anything – the guest has already…

Bringing Passion To The Spa

Written by Lilliane Caron
Running a successful spa can be incredibly rewarding and profitable, but skin care professionals will need to be prepared to work hard. Professionals will also need to have basic business skills, be quick on their feet, and able to solve curve balls that are thrown at them. Most importantly, keep things as simple as possible and specific to areas of knowledge: there is no need…

4 Ways to Automate Spa Management

Written by Josh McCarter
Most spa owners or managers wish for more time in their day; from checking-in clients and inventory checks to client follow-ups and marketing efforts, there is more than enough work to keep them busy from morning until night. Fortunately, technology for the aesthetics industry continues to evolve and, today, there are a host of smart technologies designed specifically for the spa. Spa owners should take…

Creating a Customized Client Intake Form

Written by Christa Hopson Murray
The client intake form is one of the most important documents clients will fill out while at the spa. Creating the ideal intake form that is tailored to the spa's unique treatments and products takes some thought. The key is not only in the client contact information, which is incredibly important, but also in customizing the form to gather the critical information that relates to…
Great customer service is the cornerstone of any business – keeping clients happy with their services and overall brand will keep them coming back. Customer service now goes well beyond talking to the front desk staff, calling the customer care line, or even sending an e-mail. Customer service lives on social media, which makes it a very visible part of the business' brand.

April 2021

Business Blogs

Brands of the Month

  • Repechage
  • Celluma by Biophotas, Inc
  • Alexandria Professional

Marketing