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Direct mail has become one of the most effective strategies to market your aesthetic business. Whether your skin care center, dermatology clinic, day spa, or medical spa is known for signature facial treatments, specialized massage therapies, or day of beauty packages, there will always be some new service that you should promote to build your skin care business. Many aestheticians wish that some of their…
It is time to become market driven with a series of exciting new client retention marketing strategies. We all know that one of the two best ways to build your business is by bringing in and keeping new clients. The other basic strategy for skin care clinics, salons, day spas, laser treatment centers, and medical spas is to build new business through your regular clients…
If you want clients to follow you to the end of the earth and back, you better be the biggest expert on the block. Yes, great hands (touch therapy) do matter, as does your relationship and other such things, but the end all/be all deciding factor in them coming back for more will be the respect and awe you inspire with your results driven, customized…
It is time to refresh your retail environment and take sales to a whole new level. You can transform your retail department to look like the pros with strategic changes that ultimately impact how people browse, shop, and buy. For increased revenues and improved sales implement these interior design techniques for today’s skin care clinic or spa. Communicate your brand. Upscale, urban, organic, value-priced… your…
Strategic and creative promotions are a powerful way to stimulate business flow and revenues, as well as being an effective means of creating a loyal clientele. But think about this: What are your clients interested in? How can your promotions attract new clients? How often should you offer promotions? What types of promotions will set your business apart from the competition? You must create a…

November 2021

Business Blogs

Brands of the Month

  • Celluma by Biophotas, Inc
  • Alexandria Professional
  • DMK Skin Revision Center

Marketing