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The quickest way to build a successful business is through retention and referral. “It costs six to seven times more to acquire a new customer than to retain an existing one.” – Bain & Company. Marketing efforts can be accomplished through post-cards, social media, public events, e-mail blasts, et cetera. However, there is a cost associated with all of these methods that ultimately affects a…
This article will outline quality ingredients and step-by-step applications as stand alone treatments and as add-on services. You will learn how to bring more depth into your menu offering while bringing a greater impact to your client’s well-being. When you consider adding a new product into your treatment or adding a new service to the menu, a few steps are needed in order to increase…

About the Menu

Written by
The spa business is constantly growing and changing, and has thankfully been able to flourish despite the economic times. It can be difficult to keep your spa profitable regardless of size however, and in order to remain successful you need to offer clients a menu of treatments and services that will enrich their lives and have them coming back for more. The type of menu…
Retail is an important part of the spa business, and one of its components is makeup sales. When you design a retail space, you have to keep in mind that there are different types of retail products, and each category must be located, placed and presented in a manner related to its category to support and stimulate sales. Some retail products are more of a…

How to Market Makeup

Written by Philip Luque
Makeup should be included into every service the spa has to offer.  The key to marketing makeup is to make sure that these services are included on the spa’s service menu. This provides the customer with an expectation for the service and the feeling that they are getting more for their money.  A lot of spa owners make the mistake of not including these services…

May 2021

Business Blogs

Brands of the Month

  • Alexandria Professional
  • DMK Skin Revision Center
  • Celluma by Biophotas, Inc

Marketing