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Creating the Ideal Retail Mix

Written by Melnda Minton
Selling retail is an essential part of a well run spa. This is true not only because the additional revenue is so crucial to a spa's bottom line, but also because prescriptive hom care is the necessary second step to the professional care given to a client in the spa. While mastering the retail sale can be difficult from a team or individual perspective, there…
Direct mail has become one of the most effective strategies to market your aesthetic business. Whether your skin care center, dermatology clinic, day spa, or medical spa is known for signature facial treatments, specialized massage therapies, or day of beauty packages, there will always be some new service that you should promote to build your skin care business. Many aestheticians wish that some of their…
It is time to become market driven with a series of exciting new client retention marketing strategies. We all know that one of the two best ways to build your business is by bringing in and keeping new clients. The other basic strategy for skin care clinics, salons, day spas, laser treatment centers, and medical spas is to build new business through your regular clients…
If you want clients to follow you to the end of the earth and back, you better be the biggest expert on the block. Yes, great hands (touch therapy) do matter, as does your relationship and other such things, but the end all/be all deciding factor in them coming back for more will be the respect and awe you inspire with your results driven, customized…
It is time to refresh your retail environment and take sales to a whole new level. You can transform your retail department to look like the pros with strategic changes that ultimately impact how people browse, shop, and buy. For increased revenues and improved sales implement these interior design techniques for today’s skin care clinic or spa. Communicate your brand. Upscale, urban, organic, value-priced… your…

February 2024

Business Blogs

Brands of the Month

  • Eminence Organic Skin Care
  • Celluma by Biophotas, Inc
  • DMK Skin Revision Center

Marketing