Lina Kennedy

Lina Kennedy

Beginning Your Aesthetics Career

Whether you’re still in school or just graduated, starting and building a career as an aesthetician can feel daunting. As a licensed aesthetician, there are so many paths you can take. Where do you start? How do you build a resume? A lot of what we are going to discuss revolves around practice, experience, and skills. Spas are always looking for aestheticians who can harmonize, complement, or enhance their business.

Here are 10 things to keep in mind as a new aesthetician taking those first steps towards a new career.

  1. Online portfolios are becoming increasingly important for showcasing skills as an aesthetician. Before and after pictures of school projects or friends and family are a great way to build visual proof of talent and many school programs now include building a Pinterest portfolio and online presence. This is an important component for job applications, as potential employers will want to know what you’re capable of bringing to the table.
  2. Interning at a spa is still a great way to gain experience and connections as a student. Just be aware of the internship laws in your state, as these can vary from one state to the next. That having been said, there is nothing stopping you from interning even after you’ve graduated and become a licensed professional. A lot of aestheticians have worked their way to the top by apprenticing under a master.
  3. Beyond spas, try apprenticing or interning with manufacturers or education providers in brands you like or are interested in, as these can easily turn into careers. By interning this way, you are setting yourself up to receive more in-depth training and knowledge in a narrower field. For example, after choosing their desired manufacturer or education provider, an aesthetician could start as a school intern, then, move to assistant apprentice at tradeshows and events, and, finally, become an educator for the brand. Depending on the company, there could be further opportunity for advancement.
  4. Volunteering in the community can provide several benefits because, not only will it show compassion for local residents, it also helps build real-life experience, reputation, and portfolio. As an aesthetician, try keeping volunteer work relevant to the aesthetics industry. Some examples could be performing miniature services at events for sick children, cancer survivors, or the elderly.
  5. Practice, practice, practice! Try to get as much real-life experience as possible and market yourself. Events such as local school proms, teenage events, and princess parties are a great chance to practice beauty skills and get some social media snaps for your portfolio. You should also use these events to ask for references on how you performed. Focus on punctuality, appearance, and professionalism, not just the finished product. It is important to show your soft skills whenever possible.
  6. As a student or new aesthetician, always perform services by the book and exactly as trained. This is not the time to experiment – do not offer or perform services you have not been trained in. Severe reactions are possible if a service is not performed properly.
  7. The aesthetics industry includes a wide array of services, but, instead of being competent in several, determine which you excel in and become an expert in that field (for example, body sugaring). Establishing yourself as an expert in a service can help build your clientele and reputation, as clients tend to prefer receiving services from those who are more experienced in their craft.
  8. Just like any other interview, make sure to present yourself in a professional manner. This includes being on time, dressing the part, and coming prepared. There are so many people who show up to interviews late, hair and makeup not done, clothes not appropriate, and smelling like garlic or sports drinks – dress to impress. It is crazy to think of, but this really is an issue; many people get turned away or not considered for a job they may have the skills for because of sloppy appearance and unpreparedness.
  9. Get familiar with retail and service sales. It takes more than just hands-on work to really make a profit. Retailing is a crucial skill to learn in this day and age. As a skin care professional, your job is to provide clients with the most optimum results possible. Not recommending ways for them to take care of their skin at home would be doing them a disservice. So, take a course, learn from others in the beauty industry, and find your own style of sharing information. If you master this skill, not only will your employers love you, but you’ll earn more from sales commissions.
  10. The skin care industry is in a state of constant change. Continuing education is imperative if you want to stay up-to-date on trends and services. Many state boards even require aestheticians to take courses every couple of years to renew their license. As a professional, always be looking for ways to keep building skills.

Remember that when it comes to job searching and starting a career, you, the aesthetician, are the product employers are essentially buying into. Continue to develop skills and experiences as a licensed professional, especially as you seek to further yourself in your career. Those first steps may be intimidating, but take them with confidence and continue moving forward, one step at a time.

2019 Lina HeadshotLina Kennedy is the president and CEO of Alexandria Professional, a worldwide leader in body sugaring epilation. Kennedy is the pioneer of professional body sugaring and master trainer of practitioners and distributors in more than 32 countries. As a beauty industry innovator, Kennedy has developed a full line of all-natural skin care products and treatments that are safe and effective for all hair and skin types. Kennedy is dedicated to ensuring that each professional trained in body sugaring learns and understands the exceptional results they and their clients can achieve through the Kennedy Theory. She is a motivational speaker, the author of numerous articles in beauty trade magazines, and is a multi-patent holder.

The 411 on Body Sugaring

By now, most have heard of the trend called sugaring. As part of the growing trend to be more conscious about what goes in and on the body, many consumers have turned to body sugaring as a more skin-friendly choice for hair removal. Not only is it a simple and effective service, but the return on investment for both client and practitioner is monumental.

The Paste: While sugar pastes will vary by manufacturer, when compared to traditional waxes, they are a more natural product and can be formulated without parabens, ureas, and other undesirable ingredients. Prioritizing good-for-skin ingredients like sugar, lemon, and water enhances the client’s results and a spa’s business reputation. For professionals, a quality sugar paste can offer gainful rewards. High-quality sugar paste formulations are less likely to break down during treatments, allowing professionals to use less product per client. Less product means more services.
100 Percent Hygienic: The combination of paste formulation and best practices allows professional body sugaring treatments to boast being 100 percent hygienic. Because of the high concentration of sugar found in pastes, bacteria will not breed, eliminating the chance of cross-contamination. Combined with the practice of wearing gloves on both hands and discarding used paste after each client is treated, sugaring is an ideal choice for spa owners and aestheticians.
Fewer Ingrown Hairs: Professional body sugaring removes hair in its natural direction of growth. This decreases the chances of the hair breaking upon extraction, which is often the cause of ingrown hairs. In addition, sugaring treatments are also a great source of exfoliation and regular appointments help reduce the risk of ingrowns and keep the client’s skin soft and smooth.
Less Time Between Treatments: With the proper sugaring technique, professionals can remove hair as short as one-sixteenth of an inch, meaning less wait time between treatments. The application of paste seeped into the hair follicle, followed by removal in the natural direction of growth, allows for superior results, as hairs are sugared much shorter than what is practiced in other forms of hair removal.
Permanent Hair Reduction: Probably the biggest secret of body sugaring is that regular treatments can lead to permanent hair reduction. Again, the proper technique is key in removing short hairs in the earliest stages of the growth cycle. Over time, consistent treatments deplete the hair follicle, leading to permanent reduction and lasting smoothness for clients.

With any professional beauty care treatment, companies, salons, and people all develop different steps and practices for essentially the same routine. The same goes for body sugaring. One professional might be trained with a different set of instructions or practices compared to a professional certified from a different company. Having said this, there are a couple of best practices that anyone performing professional body sugaring treatments should follow.
Proper Ergonomics: Practitioners who perform body sugaring treatments should try to learn sugaring techniques that will help extend the longevity of their working hand, including areas like the wrist, elbow, and shoulder. There are several different sugaring techniques out on the market today, but they should not all be treated as equal. Anyone in the industry knows that sugaring can take a toll on the body. Finding the technique that works best with the body’s natural ergonomics is key to achieving a long and prosperous career.
Patch Tests: Vellus hair can be found all over the body and, while it is the lightest and thinnest of hair types, many people still wish to remove it for personal reasons. Anytime a client wishes to book a sugaring treatment for areas that contain vellus hair, professionals should always perform a patch test first. The reason for this is the removal of vellus hair can often result in histamine reactions, because the hair sits on top of nerve endings. By performing a patch test, the client is given the time to see if they are likely to react to a full treatment and how severe this reaction may be. From here, it is up to the client to decide if they would like to move forward and book the full service. The most commons areas for hair removal that contain vellus hairs are the face, chest, back, and arms. If a client chooses to forgo a patch test for these areas, have them sign a waiver stating they understand their skin might have a reaction and that the professional performing the treatment will not be held liable.
Gloves on Both Hands: Professionals are constantly moving and touching various things throughout the day. Even though certain formulations of sugar pastes can prevent the breeding of bacteria, professionals should always wear gloves on both hands when performing treatments. This practice provides further protection from cross-contamination from either the client’s skin to the professional or vice versa.
Pre- and Post-Care: Protocols for pre- and post-treatment care are created for a reason. Often, pre-treatment protocols are put in place in order to properly prepare the skin before sugaring. As for post-treatment, these protocols often involve products that help extend the results of sugaring. Standard procedures should be non-negotiable when it comes to providing a client with the best sugaring experience possible.
Sanitary Procedures: This practice does not apply strictly to sugaring hair removal and should be followed regardless of an aesthetician’s area of focus for treatments. Any time a new client is brought into the treatment room, professionals should ensure that everything has been wiped down and cleaned using the appropriate products and methods. This includes any equipment that was previously used and, especially, any massage tables or beds on which a previous client was lying.
Manufacturer Recommendations: An excellent manufacturer will provide treatment protocols for any aesthetician or professional using their products. This should be common practice for both product and equipment usage. Professionals should always follow these recommendations to ensure treatments go smoothly and without any complications due to improper use. If a manufacturer does not provide recommended treatment protocols, professionals should consider looking for another brand to make sure they are receiving the best possible products for their services.

There are several options available in the hair removal industry for pre- and post- treatment care, but how does a professional choose which is best for his or her services? When it comes to sugaring, there are basic functions to look for in effective pre- and post-treatment procedures.

Before beginning a sugaring service, make sure the skin is properly cleansed and prepared for an optimal treatment. Here are three steps every professional should always include.
Cleanse: The client’s skin should always be free of dirt, makeup, and oils prior to sugaring. An antimicrobial, perfume-free product that gently cleans the skin is ideal. This first step ensures there is nothing on the skin to act as a barrier or to fight against the sugar paste as it is being applied.
Soothe and Calm: Ideally, for this step, professionals should look for products with antibacterial and anti-inflammatory properties to help soothe and calm the skin prior to sugaring. Even though body sugaring is a gentle form of hair removal, it is a good idea to include a pre-treatment product that is anti-inflammatory.
Apply Drying Powder: The final step before moving on to the sugaring treatment is to apply some type of drying powder to help expose the finer hairs and ensure the skin is dry for the application of the sugar paste. If the skin is wet or oily, the sugar paste has a harder time sticking to the hairs. Products for this step should be aluminum-free and, if possible, talc- and gluten-free to prevent allergic reactions in clients.
In addition to these steps, professionals should also make sure clients are aware of a couple of pre-treatment suggestions.
Clients should not exfoliate immediately before, or the day after, a treatment. Body sugaring provides exfoliation while removing the hair and if clients exfoliate too much prior to a treatment, this can lead to skin irritation.
Ask clients what medications they are on prior to treatments to see if anything may cause increased sensitivity.
Clients undergoing Retin A treatments should not be sugared unless they have passed the five to six week mark or it has been at least 28 days since they have discontinued treatments. Clients taking Acutane should not be sugared, as the high dosage of vitamin A affects the entire body. Clients should not tan or exercise prior to sugaring treatments.

Post TreatmentPost-Treatment
After sugaring, professionals want to ensure the results from the treatment last as long as possible. In addition, they want the client’s skin to look and feel its best. To ensure this happens, the following steps should always be performed.
Cleanse the Skin of any Residue: This step is very simple but should always be followed. Following sugaring, look over the treatment area and gently wash off any sugar residue with a warm cloth or towel. Do not use a hot cloth or towel, as this can cause irritation of the treatment area.
Soothe and Calm the Skin: This step is identical to the second step in the pre-treatment section. The goal here is to find products that are anti-inflammatory, antibacterial, and antimicrobial to help calm and soothe the skin, while also reducing any redness that might be present.
Hydrate: Sugaring does more than just remove unwanted hair. It also exfoliates. Once a treatment is complete, the final post-care step is to make sure the client’s skin is well hydrated to give that silky look and feel.
Beyond these basic steps, professionals should make their clients aware of rules they should follow for 24 hours post-treatment.
Clients should not workout immediately after a treatment. It would be a good idea for clients to avoid exercise to prevent any chaffing or irritation of the newly sugared skin caused by sweating and heat friction.
Clients should not tan or go into the sun for long-periods of time immediately after a treatment. As mentioned, sugaring is also a form of exfoliation which can leave the skin more sensitive to ultraviolet radiation, increasing the client’s risk of sunburn.
Clients should not exfoliate until at least the day after treatment and, even then, they should be gentler on the treatment area or forgo it altogether. If the client is not careful, their skin can become irritated due to over exfoliation.
The steps listed above are the bare-bones that every sugaring professional should include with their treatments. From here, products or steps can be added as the professional sees fit. For example, if available, a natural product to reduce the discomfort that can accompany hair removal is also highly recommended. This type of product could be something applied as part of pre-treatment care, post-treatment care, or both.

When it comes to sugaring hair removal services, the client’s homecare regimen is nearly as important as the sugaring treatment itself. It is important for professionals to be able to properly educate their clients on what they should be doing between visits, to not only prolong their results, but also to improve the experience and results of the treatments.
There are two steps all sugaring clients should be doing at home: exfoliation and hydration.

While exfoliation plays a large role in removing dead skin to reveal the healthy and bright skin underneath, it is even more important for the hair growth that occurs between appointments. As the hair begins to grow back, clients want to make sure the hair does not get trapped underneath a layer of dead skin. This can lead to problems such as congestion and ingrown hairs. Should a client return for a sugaring treatment with trapped hair due to lack of exfoliation, much of the treatment will be spent trying to free those hairs and the client may leave disappointed with the results.
Regular at-home exfoliation using scrubs or exfoliating gloves can help ensure hairs do not get trapped below the surface. This means that when clients come for their next treatment, professionals will have a much easier time removing the hair and the client will leave with the desired results.

Just like exfoliation, proper skin hydration is key if clients want to achieve optimum results. Proper hydration helps keep dryness at bay, which, in turn, will help prevent hairs from getting trapped under the skin. When a client comes in with healthy, hydrated skin, the sugar paste has an easier time wrapping around the hair, allowing for easy extraction.
Professionals can only control about three quarters of the factors that affect a client’s sugaring results. The other quarter is entirely dependent on how dedicated clients are to their homecare regimen. Can good results be achieved with treatments alone? Yes, but for optimum results, professionals need to provide their clients with the knowledge and products needed to reach their skin’s best condition.

With proper pre- and post-treatment care and incorporation of best practices, professionals will be able to deliver the sweet benefits that accompany sugaring services to their clients.

Lina Kennedy 2014Lina Kennedy is a chief pioneer, collecting many feathers in her cap. An expert on professional sugaring, Kennedy regularly writes articles for industry magazines in North America and Europe. As president of Alexandria Professional, one of her personal goals is to ensure that each professional trained in the art of body sugaring learns and understands the exceptional results that they and their clients can achieve through The Kennedy Theory™ for sugaring and The Kennedy Technique Theory™.

10 Things About…Winter Skin Care

No matter the condition of an individual’s skin, winter can bring about a whole host of unwanted challenges. When the temperature drops, people often expose themselves to overly dry, hot environments while indoors and equally dry and freezing conditions outside.


These changes in a person’s environment can cause skin to become dull, dry, or acne-prone. Existing skin conditions, such as eczema, rosacea, acne, and psoriasis, may even worsen during the winter season. Why? Dryness can weaken the skin’s barrier used to protect itself from the world it interacts with, which can lead to worsening skin conditions.


Here are 10 tips for aestheticians to help their clients power through the winter months and emerge with better skin.

  1. Humidity helps. If it is common practice to crank up the heat in the treatment room to keep clients warm, consider adding a small humidifier to the room to add moisture to the air. Client comfort is key, but the hot, dry air will exacerbate a client’s skin condition during the winter.
  2. Use cool water. While the weather outside may be frightful, the heat is not necessarily the solution. Long hot showers may sound like a dream, but they can wreak havoc on clients’ skin. Whether requiring clients to shower post-treatment in the spa or simply helping them keep dryness at bay, try suggesting they swap out long, hot showers for shorter – and slightly cooler – showers.
  3. Encourage hydration. Water may seem like the go-to for internal hydration, and while it is true that water hydrates, foods high in essential fatty acids will do a much better job at maintaining the skin’s moisture barrier. While professionals might not have much control over what clients eat and drink, if they want to see improvements in their skin’s condition, these simple pointers can go a long way.
  4. Suggest the right cleanser. Depending on what products are used on clients for pre- and post-treatment care, it may be a good idea to make some minor adjustments for the winter months. Check the ingredients to ensure nothing is going to further strip the oil from clients’ skin. Try switching to gel, oil, or more milky cleansers, as these are more likely to prevent further dryness.
  5. Recommend exfoliation. Exfoliation is a key step in any skin care routine, especially during the winter. Dry, flaky skin is not uncommon this time of year and exfoliation can help reduce this. Analyze clients’ skin before performing an exfoliation service to determine which method would be most beneficial. Talk to them about the benefits of professional exfoliation treatments to keep dry skin under control. It may not be a good idea to exfoliate clients with highly sensitive and extremely dry skin, as this could cause increased skin irritation.
  6. Moisturize, moisturize, moisturize! Water is not easily retained in colder temperatures and, as a result, clients’ skin is constantly dehydrated. Choose heavier moisturizers with high water-retention for treatments and recommend a good homecare option for clients.
  7. Fight free radicals. Antioxidants are a must in the winter, as they help to protect the skin against free radicals. If not already doing so, incorporate antioxidant-rich products, such as serums or creams, into treatments to give clients the boost their skin needs to fight the cold.
  8. Screen the sun. The sun may not always be shining, but it is crucial to educate clients on the importance of wearing sunscreen all year long. UVA and UVB rays are still active during the colder, darker months and present just as much of a concern then as they do in the summer. Ultraviolet damage, especially when the skin is already struggling with dryness, can be avoided by using a sunscreen with SPF 30 or above. Keep some SPF available in the spa to apply after treatments.
  9. Encourage full-body focus. Winter skin care should not just focus on the face. The body needs just as much care when fighting the dry, cold air and indoor heat. The winter months are a great time for full-body treatments. Pay special attention to the hands and lips, which can become especially dry during this time of year. Take this opportunity to retail any hydration-packed moisturizers and products the spa might carry.
  10. Suggest sugaring. This time of year, clients may not be as concerned about potential hair growth, but winter is the perfect time to get a head start on preparing for a summer glow. Clients’ skin could greatly benefit from the added exfoliation that is a native part of body sugaring treatments.


Winter skin care really comes down to making sure the skin can retain the moisture it needs to remain healthy and youthful. As an aesthetician, help clients by incorporating great products and services that focus on these elements. It is also important to educate clients about what changes their skin may be going through and help them create a homecare routine that will compliment and prolong the results of the treatments performed.


Lina Kennedy is a chief pioneer, collecting many feathers in her cap. An expert on professional sugaring, Kennedy regularly writes articles for industry magazines in North America and Europe. As president of Alexandria Professional, one of her personal goals is to ensure that each professional trained in the art of body sugaring learns and understands the exceptional results that they and their clients can achieve through The Kennedy Theory™ for sugaring and The Kennedy Technique Theory. ™

Physical Skin Therapy: Comparing Exfoliation Methods

It is that time of year again – when people crave those sun rays and show off their skin. Exfoliation is an important step in any skin care routine to help clients achieve that smooth, healthy summer glow.


Before getting into the mechanics and details of physical exfoliation, it is important to review the basics. The skin is the body’s largest organ and is a vital, complex system that is in a constant state of renewal. The most superficial layer of the skin is the epidermis, which is made up of five layers that are divided into two zones. The epidermis is comprised of sheets of either dead or dying skin cells and acts as a barrier from the world.


On its own, the skin sheds one surface layer of dead skin cells every 24-hours and renews itself through a process of cell division over three to four weeks. Any form of exfoliation, whether chemical or physical, is just helping to expedite this natural process of shedding and renewal.


As mentioned before, there are two types exfoliation: chemical and physical. This article will focus on physical exfoliation methods but, in the name of covering the basics, chemical exfoliation would include ingredients such as alpha hydroxy acids (AHAs), beta hydroxy acids (BHAs), or enzymes to provide the exfoliation.




Because skin is constantly renewing itself, buildup of dead skin cells can happen fairly easily. This can lead to a host of uncomfortable problems that can cause clients not to feel their best. Exfoliation helps remove these layers of buildup to reveal brighter, healthier skin!


It should be noted that these benefits are not exclusive to physical exfoliation but are also applicable to chemical methods, as well.


Helps Heal Dry Skin


Dry skin is basically a buildup of dead skin cells and can cause skin to appear sallow and dull. By exfoliating, those layers of dead skin cells are removed to reveal the younger, living skin underneath. Regular exfoliation is just one step in helping to keep dry skin at its most optimum condition.


Increases Blood Circulation


The mechanics behind exfoliation typically involve using slight pressure and circular motions which will help increase blood circulation to the area being exfoliated. This increased blood circulation promotes new skin cell production.


Prevents and Treats Ingrown Hairs


Ingrown hairs are unsightly and annoying to deal with. They are essentially hair trapped beneath the skin and exfoliation can help liberate ingrowns and prevent future ones by keeping dry skin at bay.


Releases Clogged Pores


Excess oil and keratin can get trapped in the skin, leading to clogged pores. In turn, this causes stubborn issues, such as blackheads and blemishes, to crop up. Exfoliating helps to release the dirt, oil, and keratin to reveal cleaner, smaller pores.


Remedies Acne


There are a ton of topical skin treatments out there for acne, but the effectiveness of these products depends on how well the client’s skin can receive them. Proper exfoliation can help pave the way for easier absorption of skin care products.




The simplest way to define physical exfoliation is the use of either a tool (brush, towel, or sponge) or a substance (salt, sugar, rice, beads, and so forth.) to loosen and remove dead or dying skin cells. It does not matter what skin type the client has – dry, oily, combination, normal, aging, or teenage – exfoliation should be a regular part of your routine one to three times per week.


Dry Brushing


This is a very simple and easy way to get exfoliation done. As the name suggests, all that is needed is an exfoliation tool of choice and the client’s body. The client should gently brush their skin, being careful not to be too aggressive with pressure and motions. If dry brushing for the first time, it might take a few sessions before the client really sees results. They should also try dry brushing before a shower or bath and should always make sure to hydrate afterwards.




This is professional exfoliation for the face. Microdermabrasion is performed by a licensed professional and involves the removal of the center most layer of the skin cells and helps promote cell growth. This method of exfoliation can be beneficial for people with wrinkles and scarring.


Dead Sea Salt


With a whole host of benefits, 21 different minerals, and a more rounded shape, Dead Sea salt is a great substance to use for physical exfoliation. This salt is ideal for the body, as it can help detoxify skin. Typically, Dead Sea salt products can be comprised of either just plain salt or combined with other essential oils or lotions.


A Dead Sea salt scrub can be used either in the shower or by itself. For shower use, just scoop out the desire amount of product onto their hands and rub into the skin in circular motions towards the heart. Then they simply rinse off while in the shower. For use by itself, it is best to exfoliate somewhere they can easily clean and rinse off, such as a bath. Like the shower, the client scoops out the desired amount and begins exfoliating. To really lock in the benefits, instead of simply rinsing the salt scrub off, the client can wet their hands and seep the product into the skin. Then, they should pat dry and apply moisturizer to finish off.


Clients should avoid using Dead Sea salt on the face and open cuts or wounds. Use on these areas can cause irritation.




Another often-used substance is sugar. Considering the havoc too much sugar in a diet can wreak on the body, it is amazing how many benefits external use can have! For one, sugar was often used as a healing aid and to help prevent infection, as bacteria cannot breed in high concentrations of sugar (hence it is use as a food preservative). Like Dead Sea salt, sugar crystals can be small and round enough to cause less skin abrasion when used as an exfoliant, while still effective for the task.


While safe for use on the whole body, sugar scrubs really separate themselves from Dead Sea salt thanks to their ability to be used on the face. Just like with any other method though, being extremely gentle when dealing with the face is key.


Body Sugaring


The last exfoliation option is to go for a professional sugaring hair removal service. While the treatment tends to focus on the hair removal aspect, the nature of the technique and the paste also provides a great skin exfoliation treatment.


There are other ingredients that can be used for physical exfoliation, but when purchasing a product, always check the ingredient list. Try not to use products that include larger sized exfoliants, such as fruit pits, nut shells, or similar substances that are more jagged. These can cause micro-tears in the skin and excess abrasion. Always look for smaller and finer exfoliants or ones with a more rounded shape.


Microdermabrasion, Dead Sea salt, and sugar are exfoliation methods that can be relatively easy to add to a salon menu. Though a shower is the optimal option for having client’s wash off, any treatment using scrubs can also be cleaned off simply using a towel. Overall, the size of the treatment room and the materials and products available will ultimately determine which physical exfoliation methods to offer clients.




Here are some quick tips to have clients consider before they begin any kind of exfoliation routine.


Find a method that fits their skin type; while exfoliation is beneficial for all skin types, not all methods work for every skin type. For instance, people with dry, sensitive, or acne-prone skin should consider using milder forms of physical exfoliation, while those who might have oily or rougher skin should try using stronger methods.


Always be gentle, regardless of skin type or method used. This includes using gentle pressure while exfoliating and rinsing with lukewarm water instead of hot. Also, pat the face dry with a soft towel instead of rubbing.


Create a routine that works for the individual. Regular exfoliation is a must for any skin care regimen but not everyone’s skin reacts the same. The recommendation is one to three times per week, but some clients might need something different. Clients know their skin the best. They should experiment and create a schedule that works for them.


Moisturizing is a must – after any exfoliating, always apply moisturizer immediately after to lock in the benefits and keep skin glowing and hydrated. Because exfoliation can be drying, this is a step clients should never miss!


Clients should also consider their existing routine, paying attention to the products and ingredients they are currently using before exfoliating as some of these might cause increases in skin sensitivity leading to breakouts or exacerbating skin dryness. Things to be especially mindful of are peels and serums, along with some medications.


As the summer season continues, exfoliation should be at the forefront of every person’s skin care regimen, if it is not already. Determining the right method and consistency is all about getting to know one’s own skin.


KennedyLina Kennedy is a chief pioneer, collecting many feathers in her cap. An expert on professional sugaring, Kennedy regularly writes articles for industry magazines in North America and Europe. As president of Alexandria Professional, one of her personal goals is to ensure that each professional trained in the art of body sugaring learns and understands the exceptional results that they and their clients can achieve through The Kennedy Theory™ for sugaring and The Kennedy Technique Theory.™

Sugar, Sugar: Everything You Need to Know About Sugaring

Body sugaring has been a staple of the beauty and skin care industries for a long time; it originated as an ancient Egyptian method of hair removal. As time has evolved, so, too, has sugaring. The professional technique that revolutionized the way sugaring is performed arrived on the market 25 years ago and has been one of the most sought-after hair removal techniques ever since. And, while the sugaring paste used by ancient Egyptians has not drastically changed, modern technology – and a lot of dedication and patience – has made it much easier to perfect formulations.


What’s your recipe for integrating education in the treatment room?

People are curious by nature and, for the most part, the more they know, the more likely they are to either try something new, make recommendations to friends and family, or become repeat customers. Taking advantage of this observation in the treatment room is a must for anyone looking to obtain loyal, well-informed customers who truly appreciate the professional’s work. It also does not hurt to increase retail sales, either.

Body Detoxification

The process of detoxification can come in numerous forms, but the underlying goal is to rid the body of toxins to improve its natural processes. Think of the word “toxin” as an all-encompassing term for any substance that impacts a person’s health and body in a negative way. People are constantly breathing in pollutants or ingesting synthetic ingredients that are harmful to their bodies. The following 10 factors should be kept in mind when helping a client with body detoxification or if the client is simply curious.

Fact or Fiction: Sun exposure is good for acne.

Sun exposure is something everyone needs to stay healthy. Soaking in the warm sun is a relaxing way to enjoy a vacation, but how much sun is too much? With summer in full affect, it is time to consider the truth surrounding the old wives' tale of sun exposure being beneficial for acne.

Dry Skin Treatment Protocol

Dry skin is something everyone tends to experience, especially when outside forces, such as dry weather, indoor heating, and cold winters, play a role. When clients are experiencing dry skin, exfoliating treatments are key to bringing back their healthy, glowing skin! Dead Sea salt is especially beneficial for those who suffer from dry skin. Not only do the salt grains exfoliate the skin, but they also deliver a dose of beneficial minerals!

Taking Advantage of Commonly Missed Revenue Opportunities

Missed opportunities happen even to the best spas. They happen every day and skin care professionals often do not realize how many there are until the missed revenue is more than evident. By minimizing missed opportunities, spa owners can maximize client reach. The process may not feel or be easy at times, but it can be made achievable.


What’s your recipe for professional treatments gone wrong?

When it comes to professional treatments that have gone wrong, there can be several different causes, including allergic reactions, equipment malfunctions, and misdiagnoses. The most important actions skin care professionals can take to help their clients is to determine the cause of the skin reaction, mollify and help to heal the affected area, and prevent it from reoccurring in the future.

A Step-by-Step: Full Body Salt Scrub

Exfoliation removes dead cells, taking dullness and flakiness with it and revealing a new layer of glowing, healthy skin. Despite its benefits, exfoliation is often skipped in skin care routines.

Fact or Fiction: Shaving makes hair grow back thicker.

Young girls are often told by their mothers, grandmothers, and sometimes even a skin care professional that shaving will cause their hair to grow back thicker and darker. Is there any truth behind this belief or is it just an old wives tale? If this statement were true, anyone who has ever suffered from balding would be shaving their heads religiously, expecting the regrowth to solve all of their problems. On the other end of the spectrum, any client who has been shaving for years would be covered with a tremendous amount of thick hair.

12 Secrets to Marketing Hair Removal

From using homecare products to a variety of professional treatments, people spend a lot of money to be hair free. Take commercials, for instance, which range from shaving to waxing to homecare lasers. There are even comedic hair removal takes on social media. The message is crystal clear, hair removal is big business! How do professionals tap into this widespread need?

What’s your recipe for treating clients just burned from using hot wax?

One of the most common occurrences in waxing is skin lifting or tearing. Professionals should understand the difference between the two so that they can better determine if they can help soothe the client’s skin or if they should refer them for medical attention.

10 Things About... Sanitation
in the Spa

Bacteria can come in many different shapes and sizes with varying degrees of severity. It is important to note that not all bacteria are bad, as many of them are helpful and essential to life. The difference between non-pathogenic and pathogenic bacteria is that non-pathogenic bacteria is considered useful, while pathogenic bacteria (such as germs) are more dangerous because they can carry diseases. When it comes to aesthetics, pathogenic bacteria presents reasons for concern.

Get Masked Today!

Your clients may have outgrown Halloween, but do not let them outgrow masking as an ongoing skin regimen! Do them a big favor and advise them to get masked if they have not already started!

Community Cohesion: Bringing People Together!

How do you market your business in your community? Having your own business/being an entrepreneur can be a very challenging job. You are required to sell yourself and your products, yet nobody really wants to be sold. So, how can you thrive with your business in your community? Here are some simple steps to help you reach your goals.

Sugar: Where Bacteria Does Not Live!

Roses are red … Violets are blue; sugar is sweet … but is it the right choice for you?

This is the question that all salons should be asking. Many factors fall in to this question. The main one being sanitation. In today's day age, sanitation could make or break a salon. Luckily there has been a simple product around for generations that happily addresses this concern: sugar!
For 22 years now, I have been sharing with my global audiences a simple fact relating to sugar: Natural healing properties of sugar help to prevent infection and promote healing.

Stuck On You: Body Sugaring

If you don't already cater your services to the men in your vicinity, or if you limit your services to haircuts, you are selling yourself short. That is to say, you are selling your business short on its potential profitability.
Haven't you noticed "for men only – hair care & more" places popping up all over North America? And, it's fast becoming a hot commodity! So don't wait until one pops open in your neighborhood before you realize that all those guys could be your customers!

Hair Monopoly

We are so lucky to live in a time where options are in abundance. And we certainly have more options than ever when it comes to hair removal methods: shaving, electrolysis, laser, threading, waxing, and … here's where the confusion comes in… we have sugaring.
That's correct, sugaring is a validated option of its own just like all the other options. So, why is it that the mass of people (other than trained professional sugaring practitioners) categorize sugaring as waxing? They believe that sugaring is just another form of waxing, which would be understandable if the technique and theory were the same, but they are not; in fact, they are quite opposite.
So then, why call it waxing or even sugar-waxing? Well, I believe I can shed light on the issue to explain how this came about by using the following analogy.

Scrubb a dub-dub... With One Lump or Two?

Don't be shy take the whole bowl! I think it's absolutely amazing that something like sugar can play such havoc on our health when ingested, yet when used externally it can be so wonderful in helping to create order in our outer most skin cells' appearance You might be thinking that "creating order" is somewhat of a peculiar way to describe skin, but in reality the skin's structure can certainly expose a less than orderly skin care regimen. I get so frustrated and very excited all in the same moment whenever I take a look at someone's skin and its most noticeable characteristics are patchy skin cells, sallow appearance, and worst of all ingrown hairs.

Sugar... Not Just for Coffee Anymore

A couple of decades ago, offering cream and sugar for anything other than coffee or tea would have sounded quite ridiculous! But in today's realm of aesthetics and cosmetics promoting coffee and chocolate to soothe even the jitteriest skin, or offering sugar as a real hair removal solution to an age-old problem is very realistic. And as post treatment, applying a good trans-dermal cream to hydrate and moisturize the skin is simply a great, soothing and natural way to complete your sugaring service.

Body Sugaring... The New Smooth - A Fundamental Skin Lifestyle!

We, as the consumers, have a tendency to spend a noted amount of money to rejuvenate our faces and at best our décolletés. But what happens to the rest of the largest organ of the body? It cries out for help by mimicking the Sahara, an alligator, the Rocky Mountains … well you get the idea.
Now, I can write this article to you my colleagues, my friends and my customers as a nice, light but quirky piece with some educational value, however I decided to simply have a heart to heart with you. Having the pleasure and privilege of meeting people from all walks of life, from all over the world, I have met incredibly knowledgeable people who go the distance to create healthy choices for skin care.

Sugaring Skin Disorders

Professional body sugaring continues to demonstrate how multi-beneficial it really is when the correct education is provided for technique and theory. And you should have an opportunity to learn even more once you are certified so that you fully comprehend the variety of treatments applications your salon/spa can offer with it… from hair removal treatment options to “skin conditioning treatments” which you guessed it – includes eczema and psoriasis.

More in Body

Featured Company

  • Eminence Organic Skin CareEminence Organic Skin CareDescription: Éminence Organic Skin Care provides effective, award-winning natural, organic and Biodynamic® skin care to leading spas worldwide. As pioneers of the organic skin care movement since 1958, Éminence combines more than half a century of herbal craft ...

Hair Removal

Next-Level Learning

  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...