Wednesday, 25 April 2007 06:04

Hair Monopoly

Written by  

We are so lucky to live in a time where options are in abundance. And we certainly have more options than ever when it comes to hair removal methods: shaving, electrolysis, laser, threading, waxing, and … here's where the confusion comes in… we have sugaring.
That's correct, sugaring is a validated option of its own just like all the other options. So, why is it that the mass of people (other than trained professional sugaring practitioners) categorize sugaring as waxing? They believe that sugaring is just another form of waxing, which would be understandable if the technique and theory were the same, but they are not; in fact, they are quite opposite.
So then, why call it waxing or even sugar-waxing? Well, I believe I can shed light on the issue to explain how this came about by using the following analogy.

Monopoly led by default:
Waxing became to the hair removal industry what Kleenex became to the tissue business. For decades now, Kleenex tissue has been heavily marketing and promoting their brand by using the same message: Need a tissue; think Kleenex. But you don't really hear or read the word "tissue" in their advertisements. Kleenex is the message name and therefore the word "Kleenex" became synonymous to tissue. Today you will quite often hear someone asking for a Kleenex instead of a tissue. That's what you call excellent branding - making Kleenex the household word for tissue.
For many decades, waxing was the widely preferred alternative (and only available alternative other than electrolysis) to shaving. Even if it wasn't an issue of clever branding by any particular wax manufacturer, it remained the only true form of acceptable and affordable hair removal for a long period of time. This led "waxing" to eventually becoming the household word for, and even synonymous to, hair removal. It was sort of like a default from a monopolized description that goes something like this:
In the beginning: Applying and removing wax to and off the skin for the purpose of removing unwanted hair is called waxing.
Fast forward to today: Even in our State Cosmetology bi-law descriptions, you will notice that hair removal is described as "waxing" instead of waxing being described and considered as "one form of hair removal". I believe this occurrence in word play occurred because it really was the only method available to teach to cosmetology students for so many years.

Let's get to the root of things!
Waxing (including sugar wax) is the act of hair removal using - you got it – wax.
Is sugaring the same as waxing? NO!
Sugaring is the act of hair removal using… you guessed it… sugar with no wax added.
I believe that with correct information, we can all decipher what is true and what is not. In our industry, hair removal is a multi-billion dollar industry; an industry in which all of its players should be recognized for their truth and realities.
There are three hair removal methods on the market today that can guarantee the continual removal of hair in its critical extraction stage – the early anagen stage. They are:

1.Sugaring

2.Electrolysis

3.Laser

We consider the anagen stage as a critical or optimum stage to extract hair because it is the only stage that will provide permanent results of any sort. Whether we call it permanent or permanent reduction, it all starts with the anagen stage of a hair. "Sugaring is like owning Park Place with hotels!"

Professional sugaring still remains the only hair removal technique that can perform all of the following:

  1. Will help to eliminate ingrown hair
  2. Will help to prevent new ingrown hair
  3. Will extract all hair textures and colors
  4. Will successfully treat all skin types and colors
  5. Will improve the skin tone and texture

Professional sugaring has many benefits that give it a monopoly on what it will not do… Professional sugaring still remains the only hair removal technique that can claim it will not produce any of the following:

  1. Will not burn the skin
  2. Will not damage the dermal cells
  3. Will not "pit" the delicate facial skin cells
  4. Will not scar the mouth of the follicle or surrounding area
  5. Will not promote cross-contamination

Board of opportunity… Affordable opportunity!

Working with a product that can pretty much provide your salon or spa with every avenue known to hair removal treatment requests, I urge you to take advantage this spring and get your clients into a program that will make them so happy by the summer, they will never want to leave you!

Is your menu portfolio in line with your client requests?
Take a real close look at what you have on your menu, check out what you can still add to increase your menu profile (your investment), and start investing in anything you feel will help you to satisfy your clients.
This can easily include expanding your hair removal services. With sugaring, you are unlimited! You can literally provide treatments from head-to-toe (with the exception of inner ears and eye lashes of course) to women, children, and men. Regardless of how you choose to offer sugaring treatments – whether it's by body part, by the minute, in packages, etc., you have the power and options to make it affordable to everyone seeking your services.

Create a menu for pre-teens and teens to get them before they start to shave…
I have to tell you that my daughters feel blessed getting sugared. They are currently 11 and 12 years old, and we sugar their eyebrows, legs, and underarms.

They tell me they can see and feel the difference between their legs and their friends' shaved legs. They are especially grateful for the underarm sugaring because they are not getting the shadow look or black dot appearance on their underarms. That's enough to convince them never to shave!

TIPS FOR TREATING YOUNG GIRLS:
If all parties concerned are willing, ask the parent(s) to wait outside.
In my practice, I have found my pre-teen clientsto be much braver when parents were not there.

  • Treat them like the intelligent and curious minds they are and share your knowledge.

By sharing exactly what they are about to experience you will help reduce the fear, thus eliminating the anticipated pain. I explain each step of the procedure for pre-sugaring so that I leave no mystery for their bright and curious minds to wonder about. Even my six-year-old female client appreciated being treated like a big girl – no goofy voice involved except my natural one!

  • Step it.

When treating legs with the sugaring, you can take your time molding the sugar onto and into the skin. When you are ready to flick it off, tell the client. Then, as you flick, move your supporting hand to the area that was just treated and press firmly down onto their skin. Count to three silently and then continue up the leg with the same motions. This applies to any area you are treating – especially for first-timers.
Second and consecutive treatments will not cause the same feeling when the hair is extracted because the hair will begin to refine.

  • Give incentives for them to buy your packages.

Create the right package that will encourage your young clients to come to you of every two to three weeks, in order to treat the hair in the early anagen stage at each session. Both the parents and the child will be happy they did within the first year. You will see substantial refinement and diminishment that will make them the envy of all their friends.

Create your own monopoly of services.This spring, make it a must on your to-do list. Mix it up and shout it out! You might even consider letting your clients "create" their wish list of services from your menu. Perhaps a card where they can check off the treatments they would love to try but never got around to it.

Any three items for only ___$ (This can include all sugaring items, a combo of sugaring and mud wrap or sugaring exfoliation, Salt glow with mud wraps, etc.)

or make a wish list √ card (This can be for clients who always have the same one or two areas sugared but have not yet ventured to other body parts. You might work out a special price for them or do a giveaway for the first try, etc.).

And let's not forget our men!

Not every guy needs his back sugared. So take a moment to notice if he has hair that could be removed from his hands, eyes, ears, and back of the neck. Then you might make a quick suggestion to let them try one of those areas for free. Once they do, and we know they will love it, you can go from one of those areas to the other at each treatment until they have it all done at each appointment with you. Once they really trust you and the results, it should be fairly simple to get them to venture to an L.A. Bikini! Now that's getting them to mix it up. "Settling for sugaring is not settling for second best – and, you don't have to worry about things going wrong!"

Don't turn business away…

Pass Go & Collect More REVENUE!

If your establishment provides laser hair removal treatments, you might want to consider a marriage between sugaring and laser. Factors to consider when analyzing what treatment(s) will best suit individual clients' hair removal needs:

  • Body parts: Which area of the body is the client wanting hair removal treatment?
  • Type of hair and skin: Which method will give best results?
  • Safety: Which method is safest?
  • Cost: Which program best suits client's budget?
  • Availability: Which program will allow the skin to be free of hair for longer periods of time until permanency is reached?
  • End results: What type of end results is the client expecting – refinement, diminishment or permanency?

Although you don't hear too much about electrolysis these days, everything I am suggesting between lasers and sugaring applies to electrolysis as well.
Even with today's advancements in laser equipment, sometimes you are required to disappoint a potential client because of their hair type or skin type. Wouldn't it be great if you could provide incredible results leading to refinement, diminishment, and eventual permanency with every single client that walks into your clinic?
I read an article by Dr. Lehrer on a site called Dermatology Times. I will say that I am blown away by this article because it talks about: "Epilation treatments before laser use reduces hair growth."
Now I should state here that the results were found to be more beneficial in quicker diminishment when epilation by "wax" was performed two weeks prior to the laser treatment. If you go to this article you will see that there remains much to be tried and tested before we truly understand what the best timing would be when epilation treatments and laser treatments are combined.
What I can share through this article I am writing for you is that the concept of extracting hair or "damaging" hair follicles when in anagen stage is consistent with all theories regarding permanent hair loss or reduction. This includes my sugaring theory which is tried and proven through thousands of clients (myself included) over the last 16 years.
It is so important to extract the hair in the natural direction of growth if you want to prevent the problems associated with ingrown hair. This is what professional sugaring is all about; every single treatment you extract the hair in the natural direction of growth while it is in the anagen, stage while riding any existing ingrown hair and preventing them from ever forming again.
It makes good sense to combine and marry the two to maximize your results and your revenue!

Lina Kennedy, president of Alexandria Professional Body Sugaring headquartered in Welland, Ontario Canada. For more information, contact her at 800-957-8427, or via their website at www.alexandriasugaring.com.

Want to read more?

Subscribe to our "Pro Membership" to continue reading this article.

Related items

  • Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community

    Aestheia Imaging, a hologram content management, and advertising subscription company introduced its disruptive technology at the American Society for Aesthetic Plastic Surgery last week at The Aesthetic Meeting in New Orleans. The company breaks the mold of in-practice marketing with the unveiling of XTHEIA; an interactive hologram display toting a Virtual Consult Assistant for medical office waiting rooms. Aestheia's launch poses a resolution to poor patient awareness; an underserved focal point of product education in the aesthetics industry.
    The company is led by Austin JM Podowski, CEO and accomplished Dallas Healthcare Business Tech executives Mike McDonald, President and Paul Herchman, Advisory Board Member. Well known Plastic Surgeon and photographer Dr. Barry DiBernardo of New Jersey Plastic Surgery leads the companies Medical Advisory Board and will continue to work to enhance upon the application. The company offers a connected holographic media platform to story map the patient journey to brand and product education. Through the research and development of Aestheia's Medical Advisory Group, the company will offer holographic before and afters to patients so they can see pre-operative and post-operative procedure outcomes in true 3D, not previously available in the space.


    "We are dedicated to providing novel and ground breaking product innovation for the entire Aesthetic Community," comments McDonald. The company today offers a fully-automated and comprehensive holographic playlist for physician waiting rooms tethered to a cloud-based solution developed by the management team.
    "We are changing the way medical companies and physicians communicate with their customers and patients. The ALEXA of Aesthetics is now in the room," states Podowski. The team has also designed a customer facing iPad Pro application that allows a physician to remote control the device offering an in-app camera for patient photos. Mr. Podowski later comments, "The response received at ASAPS The Aesthetic Meeting affirms that our vision and product meet a need and resuscitate a lost connection with the consumer."
    The management team is dedicated to further pioneering advancements in hologram, AI, and AR in the evolving medical practice of the 21st century. The company is finalizing a third-round capital raise and will begin placement of their technology throughout Plastic Surgery Offices in North America in July 2019. The technology will also be on display in direct to consumer retail kiosks throughout the United States later this year. To get a sneak peak of Aestheia, follow the team's development, or learn more about the technology, follow @aestheiaimaging or visit www.aestheiaimaging.com.
      www.aestheiaimaging.com

  • Successful Upselling Foreward Successful Upselling Foreward
     
     


    Upselling and add-ons – a challenging subject to talk about even in the best of times. But here we are in the middle of an economic crisis, so you must be asking yourself how we could possibly consider this a reasonable topic when you are just happy you are able to sustain your clientele. Many of you are probably thinking there is no way you would jeopardize that relationship by asking the client to spend more money. All of which are perfectly reasonable thoughts and questions. However, I will ask you to put them in a box briefly, clear your mind, and be open to consideration for just a moment.

    Let me give you an example of an effective suggestion that happens millions of times, everyday, all around the world. You go to your favorite restaurant; you sit down, and look over the menu. Your server comes to the table and takes your order, you tell him what you would like and he confirms your order then says, “Would you like a salad with that tonight, or can I interest you in a glass of wine?” A perfectly harmless question, that was neither painful nor offensive. At worst you say “No, thank you.” At best, he just enhanced your dining experience, increased your bill, and ultimately his tip. Job well done!

  • Creating the Ideal Retail Mix - December 2008 Creating the Ideal Retail Mix - December 2008
    by Melinda Minton

    Selling retail is an essential part of a well run spa. This is true not only because the additional revenue is so crucial to a spa's bottom line, but also because prescriptive home care is the necessary second step to the professional care given to a client in the spa. While mastering the retail sale can be difficult from a team or individual perspective, there are methods for making your spa’s retail routine hum.

     

     

    Your Spa's Style

    Oftentimes spas try to sell a bit of everything in an attempt to accommodate everyone. This can be a fatal error. The more fragmented your retail mix the more clients and staff will be confused. There must be a driving force behind your spa philosophy. Are you primarily a spa focused in on medical skin care, contouring services, water therapies, or all organic non-ablative therapies? Before you can determine the best retail mix for your spa, you really need to dig deep and understand your theme, focus, and primary therapeutic offerings. Moreover, remember that if you can’t get the product on them in the treatment room—there is a much smaller chance that the client will be taking the product home with them for further use when not at the spa. Integrating the treatment experience with the retail experience is crucial. When determining your retail mix, be cognizant of your client. Do you primarily offer clinical services or is your treatment mix somewhat more “fluffy” or gift-oriented?

  • Deal or No Deal Deal or No Deal

    When Sarah Hughes skated off with the gold medal, she pulled off one of the biggest upsets in Olympic history. Her surprisingly simple secret? “I didn’t skate for a gold medal. I went out and had a great time.”

    Athletes say it all the time: “I just went out there and had fun.” And, admittedly, they do look like they’re having a great time.

    Fortunately, fun isn’t the sole province of superstar athletes. It can work for the rest of us in the skin care industry, too. The link between having fun and business success has been proven in countless studies. When we’re having fun on the job, we are more creative and more productive.

     

  • Sugar... Not Just for Coffee Anymore Sugar... Not Just for Coffee Anymore

    by Lina Kennedy

    A couple of decades ago, offering cream and sugar for anything other than coffee or tea would have sounded quite ridiculous! But in today’s realm of aesthetics and cosmetics promoting coffee and chocolate to soothe even the jitteriest skin, or offering sugar as a real hair removal solution to an age-old problem is very realistic. And as post treatment, applying a good trans-dermal cream to hydrate and moisturize the skin is simply a great, soothing and natural way to complete your sugaring service.

Login to post comments

October 2021

Brands of the Month

  • DMK Skin Revision Center
  • Alexandria Professional
  • Celluma by Biophotas, Inc