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Displaying items by tag: Skin

Promotions with a Capital "P"

They say, “Diamonds are a girls best friend”. In my personal opinion I have to disagree. I truly think frequent PROMOTIONS, free samples, special events, and monthly specials really create excitement in our salons and spas!
When Filene’s Basement department store in Chicago has a sale…the shoppers are actually waiting and beating the doors down to be the first ones to get in. It’s a sight to see. Who doesn’t love a sale?
It doesn’t matter if you have a skin center, nail salon, or spa. You don’t even have to own the business to practice this phenomenal idea.

Published in Business

Setting High Standards

You have a vision of a magnificent new spa and you want to turn it into reality! Wonderful!! The decision to create a new spa starts a cascade of activities that can be both daunting and thrilling. It involves creating the physical space as well as designing how the spa will operate once it is open. You know that you cannot do it alone. You need a plan to ensure that the operations will flow smoothly in the space. An architect will help translate your vision for the physical property into the blueprints that will begin to turn the dream to reality.

Published in Business

Years to your Life, Life to your Years

The search for the Fountain of Youth has been going on throughout history, literature and mythology. People have fallen prey to charlatans and con men in the quest for rejuvenation. Even though we are aware of this, there is something in us that yearns to be younger, feel younger and look younger. We are often willing to spend thousands of dollars in this quest, but results usually are only temporary and only skin deep. What if there was a way to rejuvenate your body from the inside out.

Published in Aging

Top 10 Steps to Success for Your Start-Up Business

We’re both professional skin therapists with an entrepreneurial spirit, and we both teach classes with a similar point of view. We draw upon our own experiences as therapists, and as business owners—we’ve seen it all, done it all, and can save all of you the frustration of many common mistakes!

1- BE READY. While everyone is entitled to a personal life, quality time with friends and family, “sacred space”, and all of that sort of thing, you can’t expect much of this when you are launching a new business.

Published in Marketing

Great Clients are Made, Not Born (Part 2 of 3)

To help you acquire the most out of this edutorial, analyze the following points of reference, which will be found through the length of the series, while reading along to assist you in answering the final questions.

Published in Client Care

Grant Seeking

Learning how to write winning grant proposals is an invaluable asset for massage therapists seeking funds to further education, research, and business opportunities. The world of grants opens unlimited opportunities for massage therapists, body workers, and skin care professionals. Billions of dollars worth of grants are given out each year. The federal government, state and local governments, nonprofit organizations, community foundations, corporations, private foundations, family trusts, and individual donors award them. Grants are awarded to organizations and individuals.
Grant seeking is not a special talent that one has to be born with. It is an art that can be cultivated over a period of time.

Published in Business

Skin Disorders of Contemporary Times

The aesthetic industry is opening itself to what is unique about contemporary times, detaching from outdated procedures and instead adjusting them to our current needs. Cultural, environmental, and dietary changes within our society have altered how our skin interacts with traditional treatments. In order to provide optimal results to our clients we must begin by acknowledging various skin conditions that are on the rise in our culture, understand their source and adjust our procedures accordingly.

Published in Other

Expert Advice: Hair Removal

Our concepts of beauty are deeply shaped by history and culture. The ancient Greeks and Romans still affect our Western standard of beauty by their portrayals of gods, goddesses, emperors and nymphs, in eternally smooth, firm substances: marble and bronze. We aspire to this perfection today, and keeping facial and body hair to a minimum is in line with the aristocratic ideal of beauty passed down to us from classical times. Depilation technique and technology have never been more sophisticated, but obtaining optimum results still require some study.

Published in Business

Starting My Skin Care Practice Over Again! What I Would and Wouldn't Do

Some years ago I was in possession of a busy and lucrative skin care clientele, the result of 16 years of effort, trial and error, and devotion. Though now blissfully retired from that career, many of you have asked me what I would do if I had to do it all over again. To be honest about it, I was never absolutely certain that I wouldn't have to practice skin care at some later date should my subsequent career path suddenly tank. Fortunately, that hasn't been the case but I do like to keep a good plan handy for emergencies!

Published in Business

Post-Surgery Make-Up Concerns

The popularity of minimally invasive cosmetic surgery procedures has skyrocketed over the past five years. In fact, more than nine million plastic surgery procedures were performed in 2004 alone, according to the American Society of Plastic Surgeons. The increasing popularity of cosmetic surgery has led to another beauty trend, the explosion of mineral make-up into the mainstream.
Now, patients can cover virtually any imperfection experienced after surgery and return to their daily routine with minimal downtime. However, it is extremely important to educate your patients on make-up application tips in order to minimize infection and other problems that can occur when applying make-up to affected areas.

Published in Makeup Matters