JUser: :_load: Unable to load user with ID: 31566
Thursday, 23 March 2006 20:46

Promotions with a Capital "P"

Written by

They say, “Diamonds are a girls best friend”. In my personal opinion I have to disagree. I truly think frequent PROMOTIONS, free samples, special events, and monthly specials really create excitement in our salons and spas!
When Filene’s Basement department store in Chicago has a sale…the shoppers are actually waiting and beating the doors down to be the first ones to get in. It’s a sight to see. Who doesn’t love a sale?
It doesn’t matter if you have a skin center, nail salon, or spa. You don’t even have to own the business to practice this phenomenal idea.

THE queen of a make-up, empire Estee Lauder started it all with her magical potions and her touch. Women soon longed for and looked forward to her interactive touch, examples: spraying perfume on the clients to lure them to want the fragrance, the ultimate free gift with purchase affectionately known as GWP, the purchase with purchase. This wonderful offer spoiled women through the years. Soon other cosmetic lines and beauty boutiques had to follow suit, if they wanted to remain ahead of the game and win clients to buy!

Bring your imagination, creative side of your brain, and promotional calendar to life. It’s fun to plan, what, when, and where to implement your promotions or gifts with purchase or with a service. Trust me on this. You’ll do things you never dreamed of.
Interviewing an array of places of beauty here are some ideas they offer to give you food for thought, not for you to copy exactly, but to get your own creative juices flowing.
In New Orleans I visited the historic Monteleone Hotel in the French Quarter. The Spa Aria receptionist showed me and gave me a gift set of skin care products. They said this was something they prepare ahead of time and have handy at the checkout area. The supplies change based on what sample sizes they have on hand. The giveaway is free after a service and entices guests to TRY before they buy. If they like them, they can buy them the next time they come to the spa for a service or just to shop. They also have bags lined up with tissue paper and their name on the bag ready for filling any spa purchases. They are prepared ahead of time for selling. I like that! And I’m sure at the end of the week sales reflect that. They also gave me a bright colored flyer to find and visit their new beauty emporium called SHINE. I found it worth the walk and skipped a New Orleans pastry and a café au lait for a trip there. I even made a purchase of a bath item to pamper myself at the hotel after a long day of fun and shopping. The giveaway made me feel special too!
My next stop was Chicago where the Queen of HSN lives and has a beauty institute, Marilyn Miglin. Through the years I have enjoyed the fragrances she creates and appreciate her spirit and aura. Unfortunately, I did not get to meet Miglin but her staff member Cathy helped answer a few questions. They do not give free samples away, per se, but from time to time do have something on hand as a bonus after a make-up session, face or body treatment. She presented me with a tinted moisturizer in a sweet glass bottle. She also gave me a sample of a mini card that offers a complimentary make-up touch-up. In a few months when I go back to Chicago I will partake of a spa service. The beauty institute was elegant and classy just like the name on the door…Marilyn Miglin.
San Francisco, Calif. is yet another Mecca of shopping with great salons and spas. Arianne Damboise is a make-up artist and new business owner, pregnant and still working while awaiting the birth of her first baby. She offers a free brow arch to give her clients not so pretty brows some zing. This is an effective way to turn them onto her other services for making them look great. Arianne says she is known for her perfect brow work. This is a perk she will give them if the mood strikes her after a make-up lesson, and if the client buys a lot of product.
New York City is home to a fashion/beauty editor’s darling of nails rescue Beauty Lounge. After the best and most pampered manicure in my life, I so appreciated their brand-bottled water as a freebie. With the hot sun and the hustle and bustle of my hometown it hit the spot. I must admit I offer in my business my own brand bottled water as well. I got tired of promoting other bottled water companies and wanted them to remember my company and me when they left… Perrier. A healthy and refreshing idea! GREAT for the complexion and body!
In sunny Calif. The Works Skincare Center is run by a sole proprietor and esthetician Cheryl Goodheim. She is a custom blend beauty guru. She loves to create her own skin therapy from an array of blends, making her FACIAL services very unique to her! She always keeps on hand mini jars and bottles to fill with a customized mix for a client to use and enjoy at home. She gave me a deep mud-cleansing mask for my husband and I to try after a cleansing facial. We fell in love with that free sample jar she gave us and now we are HOOKED on Cheryl and the products, too! She gained two clients instead of one! Get it?
In Fleming Island, Fla. Natural Nail Care Clinic, the owner and nail wizard offers a really UNIQUE concept. Your first manicure is free…just for trying her out. She also has a unique set up. You actually sit at a nail bar, not the traditional manicure chair set up, side-by-side chairs with other clients. It’s the first manicure of this kind I have ever had. Jennifer Peterson has this down to a science from the moment you walk in the door. They offered the following things: assorted tea or coffee, a hook under the counter to place my purse so it doesn’t have to sit on the floor. She gives a lesson and has large charts on the wall that reflect and reinforce what she says. You see it’s interactive. She also offered a starter kit to buy and use at home. So, the free manicure I got really ended up being a $36.90 retail sale worth every minute she spent with me! It’s better to have someone in the chair than no one at all. Now that’s a promotion with a capitol P.
Blowout Hair Salon in Jacksonville, Fla. offers a promotional card that says: Bring three, get one free! Just send three of your friends to our salon, and we’ll give you a free haircut. It’s as easy as 1-2-3! Just fill in the names of the clients you send us, and then bring this card with you for your free haircut.
In my own beauty practice I offer a free make-up session to get you used to shopping and partaking of all we have to offer. I realize you may charge $35and up for a make-up lesson, this free offer really works! It usually almost always results in a sale. The repeat business I get is priceless. But it also lets them know that this is a private studio, not a department store setting and quickie session. There is absolutely no pressure to buy and a glass of wine or cup of tea is part of the visit. You get the picture?

    Here are some SIMPLE ways to make it happen for you!
  • Cosmetics and Cocktails: Have a small party by invitation only after hours. Offer beverages (alcoholic and non alcoholic) and have trays of decadent chocolate, and pastries on one side and show off your products on the other side of the room.
  • Ice cream Social: Serve ice cream sodas on hot summer days and introduce new guests to services and tour them around your sweet retreat. We just did this and it has always been a big hit through the years!
  • Get a manicure: Receive a bottle of cuticle oil free, or an orange wood stick, and emery board
  • Book a Facial: Receive a free jar of eye gel for free.
  • Book a Pedicure: Receive a sample size sea salt foot scrub for you’re at home use.
  • Get a spray tan session: Receive a free bronze lipstick with sunscreen.
  • Get a massage: Get a packet of a relaxing aromatherapy bath to indulge in that evening.
  • Buy a make-up brush set: Get a complimentary make-up lesson.
  • Buy a day of beauty: Get lunch for two at a delightful neighborhood restaurant you love to go to! Chances are they would love it too!
  • Buy the newest toy in our make-up collection “XYZ.’s” ooh la la brush: Receive a free sample of our “XYZ” ooh la la faceand body powder.
  • Buy a skin care system set for oily skin: Receive 20 percent off your first or next facial.
  • Buy an eye makeup kit for $35: Receive an eyebrow brush for free!
  • Free shipping with any mail order purchase this month
  • Spa or Salon money- refer a client for any of your services or products. Receive $5 in salon service money or beauty bucks …free!

Don’t forget these promotions and free samples can come and go any time you’d like them to. YOU decide always make it a limited time offer. Or while supplies last.

Open House- having an open house for your business is opening the door to new business as well as building client loyalty. Send out invitations for food plus fun. Serve food in the colors of the rainbow and the garden. Tell them how food can make them look and feel even more gorgeous! We offer an anti-aging cocktail from our juice bar, which takes up a small space in the kitchen. I love to serve this good for your health anti-aging drink in a shot glass. By the way, we change it from time to time and offer it FREE! Keeps things interesting and they never know what we are going to do or offer next. Promotions are the blood stream of the business besides your attitude!

Noreen’s Fountain of Youth Elixir
1 /2 Orange
4 Carrots
2 Strawberries (or any other kind of berry)
Blend in juicer.

Buying a juicer on special off TV years ago was the best thing I ever did for our home and the business. It cost $125 and offered free shipping at the time, so I jumped on it. Our clients love my special blend mini health-tails and all the nutrients they offer, plus energy for days. I call them anti-aging health cocktails. This is such a passion of mine and a big hit for me.
Never stop dreaming up new ideas to entice, lure, excite, educate, stimulate and appeal to all your client’s senses, and above all to keep them coming back for seconds and thirds of all you have to offer.

Noreen Young is an internationally known make-up artist, educator and motivational speaker. She is an author and has a series of “how to” videos for the beauty professional. Noreen is a consultant to cosmetic companies, salons and day spas. She can be reached by e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it..

Want to read more?

Log in or subscribe to continue reading this article.

Related items

  • Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community

    Aestheia Imaging, a hologram content management, and advertising subscription company introduced its disruptive technology at the American Society for Aesthetic Plastic Surgery last week at The Aesthetic Meeting in New Orleans. The company breaks the mold of in-practice marketing with the unveiling of XTHEIA; an interactive hologram display toting a Virtual Consult Assistant for medical office waiting rooms. Aestheia's launch poses a resolution to poor patient awareness; an underserved focal point of product education in the aesthetics industry.
    The company is led by Austin JM Podowski, CEO and accomplished Dallas Healthcare Business Tech executives Mike McDonald, President and Paul Herchman, Advisory Board Member. Well known Plastic Surgeon and photographer Dr. Barry DiBernardo of New Jersey Plastic Surgery leads the companies Medical Advisory Board and will continue to work to enhance upon the application. The company offers a connected holographic media platform to story map the patient journey to brand and product education. Through the research and development of Aestheia's Medical Advisory Group, the company will offer holographic before and afters to patients so they can see pre-operative and post-operative procedure outcomes in true 3D, not previously available in the space.

    "We are dedicated to providing novel and ground breaking product innovation for the entire Aesthetic Community," comments McDonald. The company today offers a fully-automated and comprehensive holographic playlist for physician waiting rooms tethered to a cloud-based solution developed by the management team.
    "We are changing the way medical companies and physicians communicate with their customers and patients. The ALEXA of Aesthetics is now in the room," states Podowski. The team has also designed a customer facing iPad Pro application that allows a physician to remote control the device offering an in-app camera for patient photos. Mr. Podowski later comments, "The response received at ASAPS The Aesthetic Meeting affirms that our vision and product meet a need and resuscitate a lost connection with the consumer."
    The management team is dedicated to further pioneering advancements in hologram, AI, and AR in the evolving medical practice of the 21st century. The company is finalizing a third-round capital raise and will begin placement of their technology throughout Plastic Surgery Offices in North America in July 2019. The technology will also be on display in direct to consumer retail kiosks throughout the United States later this year. To get a sneak peak of Aestheia, follow the team's development, or learn more about the technology, follow @aestheiaimaging or visit www.aestheiaimaging.com.

  • Micropigmentation Procedure October 2010
    Micropigmentation Procedure October 2010

    Micropigmentation Procedure Helps Breast Cancer Survivors Regain Self-Esteem & Confidence!

    Cranberr facial mask

    Cranberr facial mask
    According to the American Cancer Society (ACS), it is estimated that in 2009 there were 192,370 new cases of invasive breast cancer diagnosed among women, and approximately 1,910 new cases in men. For the many men and women who have been, and will be diagnosed this year, the battle to get through treatment and surgery is only the beginning of the journey to survive. Although the feeling of survival is unsurpassed, the physical scars at times may leave some survivors anxious with their new appearance. Ruth Swissa has taken her passion and artistic expertise in the permanent makeup industry to provide areola pigmentation for breast cancer patients post reconstruction to help renew self-confidence and boost self-esteem.

    "Many of my patients have said that waking up every morning, and looking in the mirror is a constant reminder of their battle, which although comes with a sense of pride, it also at times causes insecurities because they don't feel like themselves," says Swissa.

    Micropigmentation is an alternative method of creating a realistic nipple and areola after a mastectomy, to achieve a more symmetrical shape and even coloring using artistic light and shade effects. Swissa works closely with her patients in order to achieve the desired coloring and size to create a natural looking effect. This procedure takes less than an hour and is usually painless.

    Ruth uses a customized medical tattooing technique for applying permanent makeup for areola pigmentation. This unique method proves to be more exact, very gentle, and less invasive than traditional cosmetic tattooing. The results look more natural and subtle in appearance.

  • Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010
    Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010

    Five Ways to Find Safe and Natural Relief from Osteoarthritis

    by Deirdre Shevlin Bell

    Cranberr facial mask

    The search for safe and effective relief from osteoarthritis (OA), a condition that occurs when joint cartilage wears down over time, can feel like an uphill battle. Certain natural remedies can bring lasting relief from OA according to the Arthritis Research Council (ARC) study and other experts. That is good news, since the pain, stiffness, and loss of flexibility from arthritis makes it the nation's most common cause of disability.

    One massage, and call me in the morning
    Spa-lovers with osteoarthritis will be pleased to learn that all those massages that leave you feeling loose and limber are doing more than just helping you relax. According to a 2006 study published in the Archives of Internal Medicine, Swedish massage improves flexibility, decreases pain, and increases range of motion in individuals with osteoarthritis of the knee.

    Low-impact exercise
    "When people start to hurt, they tend to cut back on exercise," notes Michele Olson, Ph.D., professor of exercise physiology at Auburn University Montgomery and Fellow of the American College of Sports Medicine. But that is a mistake, as inactivity can make pain and stiffness even worse. Olson recommends Pilates and swimming or doing aqua-aerobics, but she emphasizes the importance of choosing gentle, weight-bearing exercise. Michael Murray, N.D. suggests that a person should find something they love, and find a way to continue doing it: If walking on concrete sidewalks is too hard on the joints, walk on the golf course.

    Spice rub
    Using a gel containing capsaicin, the active ingredient in chili, is very effective at providing temporary relief from osteoarthritis pain. Studies have found that capsaicin can deplete the substance that acts to transmit pain signals from nerve endings to the brain and cause inflammation in the joints.

    Healing herbs
    An ARC study evaluated several herbs and herbal combinations and found that one stood above the rest. Phytodolor, a branded combination of three herbs – aspen (Populus tremula), common ash bark (Franxinus excelsior), and golden rob herb (Solidago vigaurea) effectively manages the pain and inflammation associated with OA. Some studies have shown that aspen contains a substance that when ingested inhibits the production of certain prostaglandins in the nerves, resulting in pain relief. Common ash bark and golden rob herb also have pain-relieving properties, and common ash bark is an antioxidant – meaning it may reduce oxidative damage in the joint. The combination of the three herbs has been shown in animal studies to reduce inflammation. No major adverse effects have been reported, though some people do experience diarrhea, stomach upset, or skin reactions.

    The SAMe Game
    First discovered in 1952 and widely investigated for its usefulness in treating depression, S-adenosylmethionine (SAMe) is now showing promise as a treatment for OA. SAMe is a chemical compound that occurs naturally in the body, where it contributes to the synthesis of hormones and neurotransmitters. Studies suggest that when taken as a supplement, SAMe reduces pain and also stimulates the synthesis of collagen and proteoglycans, which are the major components of joint cartilage. Adverse effects are infrequent and mild, but can include nausea, restlessness, headache, dry mouth, and stomach upset. People with depression should consult with a healthcare provider before taking SAMe, as some incidences of anxiety and mania have been reported.

    Copyright© HealthyLifestyles.com

  • The Impact of Psoriasis on Personal Relationships October 2010
    The Impact of Psoriasis on Personal Relationships October 2010

    The Impact of Psoriasis on Personal Relationships Survey Fact Sheet

    This survey was created in partnership with the National Psoriasis Foundation and Galderma Laboratories, L.P.

    Within this issue, as well as our November and December 2010 issues, we will be printing important findings revealed from the recent survey, "The Impact of Psoriasis on Personal Relationships." This survey, sponsored by Galderma Laboratories, was distributed to the National Psoriasis Foundation membership database via Survey Monkey. The survey was completed by approx 1,520 people; statistics below represent the percentage of people who answered a specific question (not always all 1,520 respondents). Statistics are rounded to nearest percentage point and percentages may not add up to 100 percent depending on the structure of the question. Not every respondent answered every question.i Below is a list of findings relating to psoriasis and its impact of social relationships.

    Nearly 80 percent (78.7%) of question respondents feel that psoriasis has had a negative impact on their personal relationships.ii

    Social Relationships

    • When having a psoriasis flare-up, 63.3 percent of respondents are less likely to go out socially iii and 53.6 percent have declined social invitations or cancelled plans because of a flare-up.iv Nearly 70 percent (69.6%) feel that psoriasis has impacted their social relationships.v
    • When meeting someone new, 74.3 percent of question respondents worry that the person will notice their psoriasis,vi and 72.1 percent of respondents are concerned that people that notice will think of them less favorably.vii
    • When going out for social occasions, 79.5 percent of respondents usually only wear outfits that cover up
      their psoriasis.viii
  • Pomegranate the Ancient Red Goddess October 2010
    Pomegranate the Ancient Red Goddess October 2010

    Pomegranate the Ancient Red Goddess!

    by Natalie Pergar

    Cranberr facial mask

    Known not only as part of the elite group of super fruits, the all mighty pomegranate, English word comes from the Latin words for apple; "pomum" (apple) and "granatus" (seeded), has been dated as far back as 1,000 BC and was introduced to North America by Spanish settlers in 1769. This red beauty represents global symbolism and history ranging from righteousness, prosperity, and fertility.

    With over 760 varieties of pomegranate it is one of the oldest known medicines to man. Ancient Greek healers would use pomegranate juice to manage health problems similar to arthritis, circulation problems, digestive disorders, and infections. And to add to the wonders of the pomegranate, the fruit was also involved in ancient beauty concoctions. Today with our growing beauty culture and desire to turn back the clock, we find ourselves revisiting what our ancient friends already knew with the help of modern science and research.

    Pomegranates are packed with phytonutrients, vitamin B, and an abundance of vitamin C. They contain red arils, tiny edible seeds that are loaded with juice and provide valuable fiber. They are delicious and fantastic to eat - though I would not recommend eating the white membrane that surrounds the arils as it is quite bitter and the consensus is that it is not recommended. And for those of us that count calories, a 1/2 cup of raw pomegranate has 80 calories and 0 grams of fat!

    According to the American Association for Cancer Research (AACR), pomegranate fruit extract contains several polyphenols and anthocyanidins (pigment that gives certain fruits their dark red colors). Its antioxidant activity is higher than that of red wine and green tea and research suggests that pomegranate extract may have significant clinical benefits in decreasing risk for skin cancer.

    By taking pomegranate extract capsules, one could reduce or reverse the signs of aging by promoting cell turnover and creating new, healthy skin. But that is not all! Evidence shows that including it in your skin care regime can provide wonderful results too. Rich in ellagic acid to manage free radicals, pomegranate oil contains punicic acid, an omega 5 conjugated fatty acid effective in aiding cell regeneration and proliferation. Pomegranate also carries beneficial phytoestrogen and a rare plant-based source of conjugated linoleic acids (CLA), an anti-carcinogen.

    So I salute you, oh red goddess of history. Bring me health and wellness with all your super fruit power!

    Pomegranate, Almond Oil, and Honey Mask

    ½ pomegranate
    2 tsp almond oil
    ½ tbsp organic honey

    Warm up the honey until it becomes liquid (not too hot!) by putting it in a small glass or metal bowl which is immersed in hot water. Peel the pomegranate half, cut the fruit in pieces, and put these in a bowl or food processor. Add the honey and almond oil. Blend it all into a smooth and uniform paste. Spread this gently and equally with your fingertips on your clean face and neck: keep the eye area clear. Now lie down, relax, and leave the mask on for 20 minutes. Then, wash it off with lukewarm water and end with a splash of cold water; pat your skin dry with a clean towel. Finally, apply a moisturizer, this way you "seal" your skin to keep the water inside. (For all skin types). *This fruit mask recipe peels your skin and we do not recommend using it on acne skin.

    Copyright ® 2009-2010 Natural – Homeremedies-For-Life

    Pomegranate Oat Bran Scrub

    2 ounces pomegranate juice
    2 ounces orange juice
    2 tbsp honey
    2 tbsp sea salt
    3 to 4 ounces oat bran

    1. In a container large enough to hold two cups, combine pomegranate and orange juices. To this add the honey and mix together well.
    2. Now add sea salt and oat bran. Mix together and allow the oat bran to soak up the liquids, about 10 to 20 minutes.
    3. Make sure to apply to a clean face. Probably the easiest way is to apply in the shower after you clean your face and allow it to set while you do other things. The steam from the shower helps allow the ingredients to penetrate your skin. Then, gently scrub off as you shower.

    Copyright ® eHow.com

Login to post comments

July 2020

Business Blogs

Brands of the Month

  • Repechage
  • DMK Skin Revision Center
  • Eminence Organic Skin Care