Let’s talk branding. Branding is used to differentiate one company’s product or service from another’s by distinctive symbols, slogans, and designs. A brand is identified by its image, color, and logo which structures its presence from its competitors. Physical appearance and attributes are equally important, therefore are considered part of a branding. Branding is a marketing practice that uses creative tools, ideas, and terms to…

Whether you are a spa owner or a solo practitioner, creating your policies and procedures is vital to the business’ success. Without these guidelines in place, skin care professionals set themselves up for potential problems and issues – problems that easily could have been avoided had they taken the time to think through these issues ahead of time. The following are just a few important…