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DERMASCOPE The authority on professional skin care

When Does Investing in LED Light Therapy Make Sense?

Written by Pam Cushing

Investing in a new piece of equipment for a practice can be a bit of a challenge, particularly when you have never offered the service that the new piece of equipment provides. When thinking about purchasing a new piece of equipment, there are really three considerations, affordability, return on investment, and value creation. Let’s use the purchase of an LED light therapy device to illuminate…

Published in Business

Talking Technology: Creating Profit-Driven Express Spa Services

Written by Richard Merrill Consulting, LLC

As COVID-19 continues to impact the industry, spa professionals are hustling to find exciting new strategies to capture lost service revenue. Across the country, express-service menus have popped up as well as virtual treatment solutions, that encourage sales enhancements while helping clients on a budget who are uncertain about their financial future. Clients want to continue to treat themselves with cost-effective spa treatments and products.…

Published in Scope This

Building Up The Books: Utilizing Confidence to Create Loyal Clients

Written by Kasey Boone

Confidence in and out of the treatment room is important. Skin care professionals need to be skilled in their craft. They need to know about skin types, products, and ingredients, but after all the technical…

Published in Digital Developement

Halloween Specials

Written by Cheryl Whitman

With carved pumpkins, haunting music, and ghosts in the shadows, Halloween is quickly approaching. October is the perfect time to scare up some extra profits for any spa’s treat bag. Get creative and put together treatment specials that play off all aspects of Halloween. For example, spiderwebs and spiders are an integral part of this holiday’s decorations, so promote spider vein treatments. Add a special…

Published in Business

Go Pink

Written by Cheryl Whitman

Welcome to October’s Go Pink. Changing weather means autumn is in full swing with warm days, crisp nights, and pink ribbons. This makes for a great marketing opportunity with Breast Cancer Awareness Month. It’s time to Go Pink and raise awareness of one of the leading causes of death in women, breast cancer. According to Cancer.org, about one in eight (12%) women in the United…

Published in Business