A recent review of our liability claims for the cosmetic laser industry showed an interesting trend: Many of the claims for laser burns resulted from the operator using power settings higher than recommended by the laser manufacturer. When queried as to why this had happened, in more than one instance the operator confessed their client was eager for results and the laser professional wanted to accommodate them. Interesting…
For years, I have given speeches and written articles advising permanent cosmetic professionals to not let the client control them. Now it turns out the same situation is happening in the laser industry.

If you own a business, you may have noticed that the marketplace is starting to feel more than a little crowded. With an economy that is still less-than-stellar, it is more saturated than ever with businesses vying for the attention of customers and potential customers. In fact, your own mailbox and inbox are probably full of ads, coupons, and marketing messages trying to win your business. And if you are feeling inundated with offers and information; just imagine how your customers must feel. Therefore, if you are not doing something to set yourself above the competition and establish customer loyalty, your business is in big trouble. 

The holidays are once again upon us! With this time of year comes a lot of hustle and bustle, list making and gift buying – and a lot of sales opportunities for you and/or your staff. One of the most common of these, of course, is that of gift certificates. But even though the sales of these handy stocking stuffers are pretty much a given, there are a number of techniques for making your gift certificate sales better than ever. Here are a few ideas to improve your sales and results. 

The lightbulb. Bubble wrap. The Post-It. The iPod. The Snuggie. Facebook. Twitter. These inventions, products, and businesses all started with an idea. An idea that to anyone other than its creator(s) may have seemed like an insane thing to invest much time, money, or effort in bringing to fruition. But for the masterminds behind these great ideas, the risk paid off and so too can your next great idea.
Now, you might be thinking, I am not going to come up with today's equivalent of the lightbulb. That is fine. You do not have to.

Our human skin is a marvel of evolution. And remarkably, much of its physiology and function even today remains a mystery which continues to be revealed. Which is why we all love working in skin therapy, right? Just when you thought you knew it all, up pops some newly discovered cell-capability, or ingredient breakthrough.
For example, only recently have scientists uncovered the intimate connection between brain, nerve endings, and skin, in that neurogenic inflammation is caused by a flood of chemicals called neuropetides that flow into the skin at times of stress.

Does your spa pass the “white glove” test? With today’s emphasis on good hygiene and the battle against infection and diseases, society has become more conscious about cleanliness: We take a shower every day; we put on clean clothes; we clean our homes; we wash our cars, inside and out. So, why should spa-goers not expect to have a clean and sanitary environment in our spas, nail salons, hair salons, or facial studios? As the saying goes, “Cleanliness is next to Godliness.” As business owners of spas, salons, or studios we need to attract new clients and maintain the clients we have. We want our clients to feel safe, comfortable, nurtured, and clean.

There is such a major focus on antiaging and finding the fountain of youth…just remember not all your clients are searching for that elixir nor do they want to look 10 years younger, they are young. Here is how I show these young things how to look like themselves only better. 
After a skin care lesson and a delicious fresh, and friendly facial mask (Greek yogurt and a teaspoon of honey); which I leave on for 15 minutes her skin should feel amazing and makeup should go on like silk. Afterwards, my model was ready for a dash of color to her face.

Sterilization, aseptic techniques, good hygiene, and disinfection methods are essential for every health and personal care practice. Esthetics is no exception. You will learn techniques for disinfecting many salon implements, as well as the importance of aseptic techniques. You will learn to protect yourself and your clients from exposure to pathogenic organisms.
Germs are microorganisms that literally cover almost every surface, including the skin of the human body. Because this is true, it is important that we learn how to control microorganisms through proper sanitation and sterilization.

Who does not want to be beautiful? On the quest for perfection, consumers have always been more than willing to spend their hard-earned money on attaining flawless skin. In 2009 alone, Americans spent more than $10.5 billion on cosmetic procedures. Unfortunately, some of the most common skin concerns are the most difficult to treat.
Almost everyone can relate to the agony and embarrassment caused by the unsightly look of stretch marks, sagging skin, and spider veins. A mix of frustration and hope has left everyone looking for the cure to these beauty burdens. With aesthetic clients reluctant to resort to surgical extremes or ineffective lotions and potions, it is easy to see why the high-tech medical aesthetic procedures performed in the modern day spa have quickly become the consumer's number one skin secret.

One would think that Dr. Vodder’s Manual Lymph Drainage (MLD) enjoyed a steep rise to success. After all, for whatever reasons, it did manage to survive the reefs of recession and the cost restraining law land is thus still covered by the national health insurance schemes in Germany, by which it was recognized only 25 years previously. Yet, it took half a century before it was firmly established as a technique in physical therapy.It was a long journey, beginning in 1932 when Vodder, a Danish scientist, not only discovered MLD intuitively, but also endeavored to elucidate the technique theoretically on the basis of the somewhat obscure literature on the lymph system,
which was still founded essentially on macroscopic studies.