The eyes have been a focus in the last few years, especially during the COVID-19 pandemic when, due to facemasks, all people could only showcase their eyes. Many people wanted to know how to care of their eyelashes while also learning a new skill to help them feel good about the way they looked. This is where false eyelashes and eyelash serums took the beauty industry by storm. Once in-person services resumed, more people were spending money on luxury eyelash services, such as extensions and eyelash lifts.  

This industry is exploding globally, and North America is dominating the market with 50% of women between the ages of 18 and 34 receiving eyelash extensions. This is a top trend with no future of slowing down anytime soon. Many people, especially millennials, do not want to work so hard to make their eyelashes look great, and anything that is easy is ideal.  

With over 15 years of experience, Nydia Figueroa has made a name for herself, starting off at the age of 18 as an artist for one of the biggest company names in the world at the time, MAC Cosmetics. She followed her dream, working for five-time Emmy award-winning makeup artist, Eve Pearl. Figueroa is also a celebrity and published makeup artist whose work has been featured on television, The Victoria’s Secret Fashion Show, New York Fashion Week, The Grammys, The Miss Universe Organization, and more. Her work and beauty expert commentary has also appeared in The Harper’s Bazaar, Allure, Cosmo, Nylon, Today.com, and more. Figueroa is also a global educator in beauty. She has taught her signature makeup techniques to hundreds of students all over the country and is the owner of a four-time award-winning luxury makeup studio and bridal suite in Cedar Grove, New Jersey.