The skin is the body’s largest organ, also known as cuticle or scarf. Skin covers our body from head to toe and is the first line of defense in protecting us from the environment. Therefore, it is important to ensure it receives extra care to restore its elasticity, healthy look, and charm.
Beginning with the Egyptians, Romans, and Greeks; all of these empires were well known for their healing methods. Cleopatra, queen of Egypt, was reported to use the milk bath as a body treatment to keep her skin clear of blemishes, smooth, and free of wrinkles.

Body treatments are on the rise with the evolution of new technologies and surgeries that we have to trim it, lift it, slim it, hydrate it, polish it... and the list goes on. Body treatments are not only for slimming or inch loss but also to help with firming after weight loss or after pregnancy. There are also body treatments that blend a variety of natural ingredients to help with joint and arthritic pain, and clearing conditions that pertain to the skin such as acne, eczema, and psoriasis.  And let us not forget the deep relaxation benefits that de-stress the mind and body.

A thriving practice consists of a strong base of clients who receive your services regularly, as well as a steady stream of new clients. Unfortunately, many practitioners become so focused on efforts to attract new clients that they overlook simple ways to enhance client retention. It is easy to understand how this can happen—new clients are vital to growing a business. However, this is only half of the success formula; retaining existing clients is the other half.
The good news is that you can easily master the art of retaining valued clients with a minimal investment of time and effort.

Stop doing. Now. Yes, you heard me, stop doing whatever it is you are doing right now (except, of course, reading). Whatever you are doing, is completely, patently useless, unless you are wholly, completely present - in this moment - right now. I would like you to trust me and take a leap into the unknown for just a few minutes, with the possibility that your life, your business, might just never be the same again.

There are many luxury treatments that we can discuss, but I would like to address the issue of acne, and with it, your youngest clients. Why? It is vitally important that our children receive the help they need through diet, education, and emotional support in order to overcome difficulties associated with acne, and the confidence issues that it brings. By giving your best efforts and demonstrating your knowledge and a professional approach, you give your clients all the reason to trust you and to trust that their acne condition will improve. These are your future clients - once they believe in you, they will be your followers for life.

More than any other profession the field of aesthetics captures what it is to be beautiful.  Being an aesthetician is like living a fantasy in the adult work world. Above all other occupations, it stands alone because it is the only professional arena where if you have the right look, personality, talent and brains you can enter center stage and still be in true character. No illustrious degrees required. All you need is the right fit and the right pathway and you will succeed against all odds.

When the drug review began over 30 years ago, the focus was predominantly on UVB protection or sunburn protection. The recommendation was skin that was unprotected would cause skin cancer and premature aging. So, chemist began formulating sun blocks and sunscreens that touted an SPF (sun protection factor) claiming that by applying these solutions one could stay engaged in outdoor activities longer without damaging the skin. The American Academy of Dermatology and the Skin Cancer Foundation have emphasized the best way to prevent skin cancer was to use sunscreens with a minimum of SPF 15. They also include the recommendation to wear clothing, hats, and sunglasses for added protection.

We are all visual people, especially when it comes to our appearance and how our skin looks. Even though recent studies show that the number of diagnosed skin cancer cases each year continues to increase, a lot of people think first about the outside cosmetic effects of tanning and sun exposure. Regardless, we all must understand that proper sun care is key for our skin and overall health. We also have to comprehend that effective sun coverage requires more effort than just slopping some lotion on when you arrive at the beach. Healthy and sunburn-free skin starts with recognizing the myths and facts.

As the spa, beauty, and aesthetics business becomes more sophisticated – and advertises more services that purport to retard the aging process, overcome damage to the skin and promote greater health through the wonders of modern chemistry, natural products or spa-based treatments – it is useful to have a basic understanding of the potential legal ramifications of offering these services and products in a spa or beauty salon.
As a general principle, if nothing goes wrong or if things work as they are supposed to, there will rarely be any legal consequence, but if products or treatments do not work as advertised or actually cause harm, there can be significant legal issues to confront.

Have you ever asked your clients what it is that keeps them purchasing their favorite skin care product? Do so and you will hear everything from “It reduces the fine lines on my face” to “It feels great on my skin” and “I love the smell.” These answers, and others, speak to the art that is skin care product formulation. Through a delicate balance of ingredients, chemists create products that cleanse, moisturize, lighten, protect, or reduce the signs of aging, with features such as pleasing consistency and pleasant fragrance, characteristics that appeal to consumers’ senses.