There's one thing every experienced aesthetician knows for sure - new clients don't come quickly or easily enough! What with all of the new day spas opening everywhere and beauty schools minting flocks of trained skin care professionals the wait for a large client following can be long and excruciating. Can't afford an expensive advertising campaign or the latest skin-firming device? Not a problem! You have a low-cost and time-proven opportunity available to you that can do much to shorten the client building process while increasing your career income in short order: Make-up services and product sales.

Some years ago I was in possession of a busy and lucrative skin care clientele, the result of 16 years of effort, trial and error, and devotion. Though now blissfully retired from that career, many of you have asked me what I would do if I had to do it all over again. To be honest about it, I was never absolutely certain that I wouldn't have to practice skin care at some later date should my subsequent career path suddenly tank. Fortunately, that hasn't been the case but I do like to keep a good plan handy for emergencies!

When Sarah Hughes skated off with the gold medal, she pulled off one of the biggest upsets in Olympic history. Her surprisingly simple secret? “I didn’t skate for a gold medal. I went out and had a great time.”
Athletes say it all the time: “I just went out there and had fun.” And, admittedly, they do look like they’re having a great time.
Fortunately, fun isn’t the sole province of superstar athletes. It can work for the rest of us in the skin care industry, too. The link between having fun and business success has been proven in countless studies.

Hopefully when you decided to become an aesthetician, your main deciding factor was your passion; Passion to help others look and feel better. It’s no secret that having passion for what you do is a major factor in an overall success formula. And, when you combine passion with skills, your chances for success are even greater, but your formula remains incomplete.
You need a solid investment program - an investment into the future of your career path, and what better than continuing education and advanced education. In the ever changing face of beauty products and beauty systems, it’s become even more crucial today for aestheticians to stay on top of their game.

Cultivating your entrepreneurial spirit is vital to your success as a spa owner. You can become a successful entrepreneur if you have motivation, willingness to learn, and a positive spirit. The motivation to starting your own spa requires an entrepreneurial spirit, a spirit that is within each of us. For some, it may be a dying ember that needs to be sparked, while in others it may be a passion that cannot be extinguished.
The desire for money alone is not a strong enough reason to start a business. Any business, large or small, needs to make money to survive and grow.

Dermatologists, aestheticians, and technicians have used microdermabrasion for over 20 years to combat the signs of photo-aging on the skin, provide treatment for acne and discoloration, and minimize the appearance of superficial wrinkles, scars, and stretch marks on the face and body. Experts in the industry continue to make advancements in technology, technique, and sanitation to provide optimal results and protect their clients and staff. As treatments become all too standard, we must ask how much care are we putting into skin care regimens and treatments. It is important to understand the needs, skin types, backgrounds, and daily regimens of clients, otherwise microdermabrasion can be damaging to their skin and diseases may be spread.

You’re finally enjoying a few days away, and you decide to take part in what your valued clients experience as they visit your spa on a regular basis. A phone call later and you’re heading to the best spa in town.
Lady luck prevails, because the facial treatment blows you away. Since you can’t take the service provider home with you, at least you can offer that particular service at your spa when you return.
Bring home as many details as possible, and go to work bringing this new service to life in your spa.

E-newsletters are one of the best ways to openly communicate with your clients and build repeat business. You can offer advice, highlight special offers, and reveal new services you bring to your spa. E-newsletters encourage vital marketing when they are forwarded by readers. They establish your credibility in the marketplace, and put you ahead of the competition. Most importantly, an informative, insightful newsletter will keep your spa at the top of your clients' minds and make them want to come back again and again. But there's more to it than sending out a monthly e-mail.

Bring the spa experience to your clients, via a mobile day spa. It is the popular craze of pampering guests at their doorstep these days. A mobile spa is comprised of a network of traveling spa professionals and offers the essentials in day spa treatments such as facials, massage, bridal hair and make-up, body treatments, manicures, and pedicures, all with an atmosphere of tranquility created just like in a regular spa. Mobile spa treatments can be offered in private homes, offices, or hotels.
Consumers are busier then ever. They are increasingly seeking opportunities to pamper themselves in their own surroundings and not have to go out to feel relaxed.

Communication is key in any relationship: our husband, wife, family, and friends. It is paramount in your business relationships as well.
When was the last time you sat down and actually sent a hand written thank you note to a new or regular salon/spa guest to thank them for their business? In these days of cell phones, World Wide Web, Blackberry (which I thought was only a delicious fruit), iPods, e-mail, and all the multi-tasking we do, handwritten communication like writing notes, letters, and cards is slowly becoming a lost art.