JUser: :_load: Unable to load user with ID: 31566
Wednesday, 25 June 2008 16:24

You Snooze... You Lose!

Written by

Hopefully when you decided to become an aesthetician, your main deciding factor was your passion; Passion to help others look and feel better. It’s no secret that having passion for what you do is a major factor in an overall success formula. And, when you combine passion with skills, your chances for success are even greater, but your formula remains incomplete.
You need a solid investment program - an investment into the future of your career path, and what better than continuing education and advanced education. In the ever changing face of beauty products and beauty systems, it’s become even more crucial today for aestheticians to stay on top of their game.

Knowledge is where it’s at… Listen up!

Tricks of the trade
…After attending an aesthetic show about body care services, I sat in on a massage class and saw the greatest tricks for turning clients over on my massage table. It’s always such a concern not having the client fall off the bed. I learned some great tricks for applying body care products to the clients back and sides without having to flip the client over and risk having her fall off the table. She also showed some new draping techniques so I don’t have the mishaps and expose my client while trying to perform my body wraps.

Mixing it up with the pedicure
…When I stopped into my local nail supply store they were having a free demo day for new pedicure products. I was amazed by the menu of pedicure services that were available just by changing up a few products. They used the cranberry mask on the feet for a great Holiday special and then jazzed it up another notch by giving the client a cookie and cup of cranberry tea while their cranberry pedicure mask was on. There was another one called the margarita and they used a salt scrub and a lime citrus foot bath and the list went on. I loved learning how to take the ordinary and make it extraordinary.

Men are from Mars
…I sat in on a men’s trend class for spa professionals. While the seminar ended up being about men’s clipper cuts, and I am not in the men’s hair cutting business myself, I did stay because the man speaking gave a great hand-out and spoke on creating a menu and marketing to men. I learned how men respond differently to women when reading a spa menu and how the services they choose for themselves are chosen differently. It was quite interesting and got me thinking how I could change my own spa menu to be more “men friendly”. That seminar was not what I expected for services, but I still walked away learning something new I could incorporate into my business.

Stretch your knowledge and loosen up
…While attending a massage demonstration at my chiropractic clinic, I learned the greatest hand and arm stretches that I now incorporate into my signature facials. I am always looking for new ideas to one-up my competition in a town filled with exotic spas - Las Vegas. Giving my clients a good stretch along with the usual hand and arm massage, allows the muscles to instantly go into relaxation mode for an even deeper sense of tension release. Now each time I perform that arm stretch as I begin my arm and hand massage part of the facial, I can hear the client’s deep sigh and feel their tensions just drift away. Who thought just witnessing a demonstration would give so much back to my facial business. Lisanne Wilcox, aesthetican and advanced training educator living and working in Vegas.

Don’t let sitting on a fence be your style.
We don’t get anywhere by sitting on a fence, yet I’ve met so many aestheticians who are doing just that with their career. Why do you think that is? One possibility is that some may feel they shouldn’t have to pay the expenses for classes. Perhaps their expectations are for the owners to pick up that tab. Where owners are concerned, I have to agree that it is in their best interest to ensure that all of their employees regularly attend advanced training and educational classes relating to their position. However, you the aesthetician chose to work in the 3-B (Bold, Big, and Beautiful) industry. So own up to it! Don’t be afraid to invest in your future. It’s imperative to your success no matter who you work for including for yourself.
It’s never too late to rise above mediocrity. Let continuing education and advanced classes take you there!

Whether or not you pay monies for a course, you are still investing your time; and time is money. So do yourself a big favor and investigate both the educator who will be teaching the class and the company they say they represent. There is a lot of money to be made in our industry, and where there’s money, there are scammers.

The buck “doesn’t stop here” and nor should you!
(Hope I don’t get a night visit from Mr. Truman for this) Get the most from your education by asking the companies, you already do business with, for MORE. You need it and you deserve it.
Don’t be afraid to request, if not demand, to see the credentials of the individuals who are running and teaching your course. Ask to see their actual diploma and transcript to find out when they attended. If something does not look right, contact the school/company they work with to find out if their certificate is legitimate. If things just don’t seem to add up or connect right, move on. Ask for referrals from salons and spas, or even schools if they are involved at that level. It could be a great indicator for you and save you time and money as well. Be prudent.

Staying informed and sharing your information with clients demonstrates that you really are interested in your business – in the industry you chose to be a part of.
Client demands increase with every noteworthy, if not mind-blowing at times, change campaigned by our industry leaders and even newcomers. That doesn’t mean you should run out and learn everything new that’s introduced to us, but it doesn’t hurt to stay informed and upbeat in line with the industry. It’s easy to be well versed. All you have to do is read the information magazines, such as this one, brought to you in every issue. You can also attend information seminars provided by the companies who represent these changes. And don’t forget the tradeshows, where you have direct access to hands-on experience and to guest speakers who love to share their knowledge. Remember, chances are your clients are reading up on the latest!

Stop and smell the education
When you get that invite or flyer in the mail make it a point to stop by and check out what’s new whether it be at a trade show or local seminar. Every time you open your mind up to what’s new out there you pick up tips. Maybe that’s not the product line you were searching for but wow was that the greatest way to massage the neck or apply an essential oil to make your towels smell great. I can tell you how I got my giant bag of tricks and it was getting up off my backside and looking, smelling, observing and taking in every bit of information and knowledge anyone was willing to share with me. Be it a demonstration at a booth or chatting up a sales person or just taking a few minutes of down time at the end of a busy day to read my trade magazines I am always ready to learn something new or at least let someone else’s ideas stir up my own creativity and let the knowledge flow.
Even if you decide against adding that something new you just read about to your menu, you can turn this new knowledge to your benefit by getting acquainted with a professional nearest you who does offer it in case one of your clients is seeking such a service. I can just see some of your eyes rolling to the back of your heads! I stand firm by my comment. If you are excellent at your services, if you continually improve yourself, and if you provide true results to your clients, you have nothing to fear by providing them with an outside solution when you prefer not to offer inside your location. Advising your clients as to who is in, your opinion, the best provider for the service/treatment they seek can only make you a winner in their eyes. It demonstrates confidence, professional attitude, and best of all real care for your client!
Allow me to indulge for a moment… If you’re a fan of Miracle on 34th Street with Natalie Woods and Maureen O’Hara (as Natalie’s mom), you’re probably familiar with this particular scene. It’s the scene of marketing madness and it’s hilarious. When Santa (working for Macy’s) suggests to a Macy’s patron they should go to Gimbals for a particular Christmas gift they were searching for, all hell broke loose! Macy’s wanted to get rid of Santa and it made lots of shareholders very nervous. That is, until Gimbals got wind that Macy’s was marketing this way and refused to let them get away with it. So they got into the game as well, especially after seeing how happy Macy’s patrons were. The media had a frenzied time with this news. Businesses fighting to be the most recognized for cataloguing other businesses’ products to better serve their customers.
I know it’s just a movie, but I’ve personally experienced this type of magic, albeit I didn’t get media coverage for my positive actions, I did have grateful and loyal clients; Just a thought.

The best trained aestheticians become the most in demand
Sometimes it can become overwhelming trying to decide what courses you should register into that might help you keep your edge and keep your clients satisfied. That’s the key – clients’ happiness – to our successes. So take time to listen and hear what your clients would like to try or what types of results they’re wanting from their treatments. Then investigate classes that will help you to advance your current technique, introduce a complimentary service or simply replace a stagnant service with an exciting new type of treatment. No matter what you choose, just choose something.

Lina Kennedy, president of Alexandria Professional Body Sugaring headquartered in Welland, Ontario Canada. For more information, contact her at 800-957-8427, or via their website at www.alexandriasugaring.com.

Want to read more?

Log in or subscribe to continue reading this article.

Related items

  • Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community

    Aestheia Imaging, a hologram content management, and advertising subscription company introduced its disruptive technology at the American Society for Aesthetic Plastic Surgery last week at The Aesthetic Meeting in New Orleans. The company breaks the mold of in-practice marketing with the unveiling of XTHEIA; an interactive hologram display toting a Virtual Consult Assistant for medical office waiting rooms. Aestheia's launch poses a resolution to poor patient awareness; an underserved focal point of product education in the aesthetics industry.
    The company is led by Austin JM Podowski, CEO and accomplished Dallas Healthcare Business Tech executives Mike McDonald, President and Paul Herchman, Advisory Board Member. Well known Plastic Surgeon and photographer Dr. Barry DiBernardo of New Jersey Plastic Surgery leads the companies Medical Advisory Board and will continue to work to enhance upon the application. The company offers a connected holographic media platform to story map the patient journey to brand and product education. Through the research and development of Aestheia's Medical Advisory Group, the company will offer holographic before and afters to patients so they can see pre-operative and post-operative procedure outcomes in true 3D, not previously available in the space.

    "We are dedicated to providing novel and ground breaking product innovation for the entire Aesthetic Community," comments McDonald. The company today offers a fully-automated and comprehensive holographic playlist for physician waiting rooms tethered to a cloud-based solution developed by the management team.
    "We are changing the way medical companies and physicians communicate with their customers and patients. The ALEXA of Aesthetics is now in the room," states Podowski. The team has also designed a customer facing iPad Pro application that allows a physician to remote control the device offering an in-app camera for patient photos. Mr. Podowski later comments, "The response received at ASAPS The Aesthetic Meeting affirms that our vision and product meet a need and resuscitate a lost connection with the consumer."
    The management team is dedicated to further pioneering advancements in hologram, AI, and AR in the evolving medical practice of the 21st century. The company is finalizing a third-round capital raise and will begin placement of their technology throughout Plastic Surgery Offices in North America in July 2019. The technology will also be on display in direct to consumer retail kiosks throughout the United States later this year. To get a sneak peak of Aestheia, follow the team's development, or learn more about the technology, follow @aestheiaimaging or visit www.aestheiaimaging.com.

  • Micropigmentation Procedure October 2010
    Micropigmentation Procedure October 2010

    Micropigmentation Procedure Helps Breast Cancer Survivors Regain Self-Esteem & Confidence!

    Cranberr facial mask

    Cranberr facial mask
    According to the American Cancer Society (ACS), it is estimated that in 2009 there were 192,370 new cases of invasive breast cancer diagnosed among women, and approximately 1,910 new cases in men. For the many men and women who have been, and will be diagnosed this year, the battle to get through treatment and surgery is only the beginning of the journey to survive. Although the feeling of survival is unsurpassed, the physical scars at times may leave some survivors anxious with their new appearance. Ruth Swissa has taken her passion and artistic expertise in the permanent makeup industry to provide areola pigmentation for breast cancer patients post reconstruction to help renew self-confidence and boost self-esteem.

    "Many of my patients have said that waking up every morning, and looking in the mirror is a constant reminder of their battle, which although comes with a sense of pride, it also at times causes insecurities because they don't feel like themselves," says Swissa.

    Micropigmentation is an alternative method of creating a realistic nipple and areola after a mastectomy, to achieve a more symmetrical shape and even coloring using artistic light and shade effects. Swissa works closely with her patients in order to achieve the desired coloring and size to create a natural looking effect. This procedure takes less than an hour and is usually painless.

    Ruth uses a customized medical tattooing technique for applying permanent makeup for areola pigmentation. This unique method proves to be more exact, very gentle, and less invasive than traditional cosmetic tattooing. The results look more natural and subtle in appearance.

  • Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010
    Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010

    Five Ways to Find Safe and Natural Relief from Osteoarthritis

    by Deirdre Shevlin Bell

    Cranberr facial mask

    The search for safe and effective relief from osteoarthritis (OA), a condition that occurs when joint cartilage wears down over time, can feel like an uphill battle. Certain natural remedies can bring lasting relief from OA according to the Arthritis Research Council (ARC) study and other experts. That is good news, since the pain, stiffness, and loss of flexibility from arthritis makes it the nation's most common cause of disability.

    One massage, and call me in the morning
    Spa-lovers with osteoarthritis will be pleased to learn that all those massages that leave you feeling loose and limber are doing more than just helping you relax. According to a 2006 study published in the Archives of Internal Medicine, Swedish massage improves flexibility, decreases pain, and increases range of motion in individuals with osteoarthritis of the knee.

    Low-impact exercise
    "When people start to hurt, they tend to cut back on exercise," notes Michele Olson, Ph.D., professor of exercise physiology at Auburn University Montgomery and Fellow of the American College of Sports Medicine. But that is a mistake, as inactivity can make pain and stiffness even worse. Olson recommends Pilates and swimming or doing aqua-aerobics, but she emphasizes the importance of choosing gentle, weight-bearing exercise. Michael Murray, N.D. suggests that a person should find something they love, and find a way to continue doing it: If walking on concrete sidewalks is too hard on the joints, walk on the golf course.

    Spice rub
    Using a gel containing capsaicin, the active ingredient in chili, is very effective at providing temporary relief from osteoarthritis pain. Studies have found that capsaicin can deplete the substance that acts to transmit pain signals from nerve endings to the brain and cause inflammation in the joints.

    Healing herbs
    An ARC study evaluated several herbs and herbal combinations and found that one stood above the rest. Phytodolor, a branded combination of three herbs – aspen (Populus tremula), common ash bark (Franxinus excelsior), and golden rob herb (Solidago vigaurea) effectively manages the pain and inflammation associated with OA. Some studies have shown that aspen contains a substance that when ingested inhibits the production of certain prostaglandins in the nerves, resulting in pain relief. Common ash bark and golden rob herb also have pain-relieving properties, and common ash bark is an antioxidant – meaning it may reduce oxidative damage in the joint. The combination of the three herbs has been shown in animal studies to reduce inflammation. No major adverse effects have been reported, though some people do experience diarrhea, stomach upset, or skin reactions.

    The SAMe Game
    First discovered in 1952 and widely investigated for its usefulness in treating depression, S-adenosylmethionine (SAMe) is now showing promise as a treatment for OA. SAMe is a chemical compound that occurs naturally in the body, where it contributes to the synthesis of hormones and neurotransmitters. Studies suggest that when taken as a supplement, SAMe reduces pain and also stimulates the synthesis of collagen and proteoglycans, which are the major components of joint cartilage. Adverse effects are infrequent and mild, but can include nausea, restlessness, headache, dry mouth, and stomach upset. People with depression should consult with a healthcare provider before taking SAMe, as some incidences of anxiety and mania have been reported.

    Copyright© HealthyLifestyles.com

  • The Impact of Psoriasis on Personal Relationships October 2010
    The Impact of Psoriasis on Personal Relationships October 2010

    The Impact of Psoriasis on Personal Relationships Survey Fact Sheet

    This survey was created in partnership with the National Psoriasis Foundation and Galderma Laboratories, L.P.

    Within this issue, as well as our November and December 2010 issues, we will be printing important findings revealed from the recent survey, "The Impact of Psoriasis on Personal Relationships." This survey, sponsored by Galderma Laboratories, was distributed to the National Psoriasis Foundation membership database via Survey Monkey. The survey was completed by approx 1,520 people; statistics below represent the percentage of people who answered a specific question (not always all 1,520 respondents). Statistics are rounded to nearest percentage point and percentages may not add up to 100 percent depending on the structure of the question. Not every respondent answered every question.i Below is a list of findings relating to psoriasis and its impact of social relationships.

    Nearly 80 percent (78.7%) of question respondents feel that psoriasis has had a negative impact on their personal relationships.ii

    Social Relationships

    • When having a psoriasis flare-up, 63.3 percent of respondents are less likely to go out socially iii and 53.6 percent have declined social invitations or cancelled plans because of a flare-up.iv Nearly 70 percent (69.6%) feel that psoriasis has impacted their social relationships.v
    • When meeting someone new, 74.3 percent of question respondents worry that the person will notice their psoriasis,vi and 72.1 percent of respondents are concerned that people that notice will think of them less favorably.vii
    • When going out for social occasions, 79.5 percent of respondents usually only wear outfits that cover up
      their psoriasis.viii
  • Pomegranate the Ancient Red Goddess October 2010
    Pomegranate the Ancient Red Goddess October 2010

    Pomegranate the Ancient Red Goddess!

    by Natalie Pergar

    Cranberr facial mask

    Known not only as part of the elite group of super fruits, the all mighty pomegranate, English word comes from the Latin words for apple; "pomum" (apple) and "granatus" (seeded), has been dated as far back as 1,000 BC and was introduced to North America by Spanish settlers in 1769. This red beauty represents global symbolism and history ranging from righteousness, prosperity, and fertility.

    With over 760 varieties of pomegranate it is one of the oldest known medicines to man. Ancient Greek healers would use pomegranate juice to manage health problems similar to arthritis, circulation problems, digestive disorders, and infections. And to add to the wonders of the pomegranate, the fruit was also involved in ancient beauty concoctions. Today with our growing beauty culture and desire to turn back the clock, we find ourselves revisiting what our ancient friends already knew with the help of modern science and research.

    Pomegranates are packed with phytonutrients, vitamin B, and an abundance of vitamin C. They contain red arils, tiny edible seeds that are loaded with juice and provide valuable fiber. They are delicious and fantastic to eat - though I would not recommend eating the white membrane that surrounds the arils as it is quite bitter and the consensus is that it is not recommended. And for those of us that count calories, a 1/2 cup of raw pomegranate has 80 calories and 0 grams of fat!

    According to the American Association for Cancer Research (AACR), pomegranate fruit extract contains several polyphenols and anthocyanidins (pigment that gives certain fruits their dark red colors). Its antioxidant activity is higher than that of red wine and green tea and research suggests that pomegranate extract may have significant clinical benefits in decreasing risk for skin cancer.

    By taking pomegranate extract capsules, one could reduce or reverse the signs of aging by promoting cell turnover and creating new, healthy skin. But that is not all! Evidence shows that including it in your skin care regime can provide wonderful results too. Rich in ellagic acid to manage free radicals, pomegranate oil contains punicic acid, an omega 5 conjugated fatty acid effective in aiding cell regeneration and proliferation. Pomegranate also carries beneficial phytoestrogen and a rare plant-based source of conjugated linoleic acids (CLA), an anti-carcinogen.

    So I salute you, oh red goddess of history. Bring me health and wellness with all your super fruit power!

    Pomegranate, Almond Oil, and Honey Mask

    ½ pomegranate
    2 tsp almond oil
    ½ tbsp organic honey

    Warm up the honey until it becomes liquid (not too hot!) by putting it in a small glass or metal bowl which is immersed in hot water. Peel the pomegranate half, cut the fruit in pieces, and put these in a bowl or food processor. Add the honey and almond oil. Blend it all into a smooth and uniform paste. Spread this gently and equally with your fingertips on your clean face and neck: keep the eye area clear. Now lie down, relax, and leave the mask on for 20 minutes. Then, wash it off with lukewarm water and end with a splash of cold water; pat your skin dry with a clean towel. Finally, apply a moisturizer, this way you "seal" your skin to keep the water inside. (For all skin types). *This fruit mask recipe peels your skin and we do not recommend using it on acne skin.

    Copyright ® 2009-2010 Natural – Homeremedies-For-Life

    Pomegranate Oat Bran Scrub

    2 ounces pomegranate juice
    2 ounces orange juice
    2 tbsp honey
    2 tbsp sea salt
    3 to 4 ounces oat bran

    1. In a container large enough to hold two cups, combine pomegranate and orange juices. To this add the honey and mix together well.
    2. Now add sea salt and oat bran. Mix together and allow the oat bran to soak up the liquids, about 10 to 20 minutes.
    3. Make sure to apply to a clean face. Probably the easiest way is to apply in the shower after you clean your face and allow it to set while you do other things. The steam from the shower helps allow the ingredients to penetrate your skin. Then, gently scrub off as you shower.

    Copyright ® eHow.com

Login to post comments

Business Blogs

Brands of the Month

  • Celluma by Biophotas, Inc
  • Repechage
  • DMK Skin Revision Center