One of the frequently asked questions I get from my clients circles around training staff. Staff education is, in my opinion, highly crucial for several reasons: It gives clients confidence in your ability to deliver service. It helps to establish a minimum standard of service delivered by your team. It keeps the business current. It creates an environment in which the team feels secure in…

This month, we discuss brand recovery and revitalization. This is not a common topic; however, it is a subject that deserves attention. Brand recovery and revitalization hits areas of business where things may have gone a little bit sour or did not come out quite the way you expected, pertaining to your overall brand image or message. If this has happened to you, you are…

Setting operating hours for a business can seem a daunting task. No one wants their therapists or sales professionals just hanging out doing nothing while they wait for clients. On the other hand, a spa owner does not want to lose the opportunity to grow their business. ASK OTHER LOCAL STORES Ask other businesses in the area what their traffic pattern is like. What is…

Does personal presentation affect success? Skills should outweigh personal presentation when it comes to overall success right? Although it seems as though competency should have more value than personal presentation, unfortunately it does not. Personal presentation has an impact on everyone we meet. Their perception of our competence, personality, intelligence, and trustworthiness are all decided from that first glance. It is important to understand and…