Promote Wellness Through Retail

Written by Jenny Hogan, media director at Marketing Solutions, Inc.
Dramatically boost spa revenue with a simple shift in mindset.A simple shift in focus and mindset will make all the difference in a spa’s revenue potential. According to retailing experts, Tracie Wertz and Bill Barczy, an immediate increase in incremental profit can be achieved by promoting wellness through retail.
The International Coaching Federation defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today's uncertain and complex environment. A coach honors the client by being the expert in their life and works and believes that every client is creative, resourceful, and whole.
When it comes to increasing retail sales in the spa, it is vital for skin care professionals to create a positive customer experience. Creating a delightful experience for the client begins with the manufacturer or distributor, as they are key to increasing retail sales. The distributor must provide topical and educational content in an attractive format and the spa must deliver that content in a…

Maximizing Meeting Times

Written by Mike Lewis
Regularly-scheduled staff meetings with employees in the workplace can be one of the most powerful business tools. When managed effectively, staff meetings will build trust and morale, increase productivity, provoke new ideas, and resolve any open issues. However, most meetings fall short when it comes to these goals. Oftentimes, staff members feel meetings are a waste of time. When they are not engaged, they spend…
 Clients do not go to a spa without a reason. While there are walk-in clients that come by just to browse around, refresh their products, book appointments, and look for a new lip color, the majority of clients look up a spa's number, call to schedule an appointment, and drive to the spa to have a service or purchase a product.

April 2024

Business Blogs

Brands of the Month

  • DMK Skin Revision Center
  • Celluma by Biophotas, Inc
  • Face Reality Skincare