As aestheticians work in a service driven industry, they must communicate with clients and consumers on a regular basis. Most clients are a pleasure to work with but, every now and then, a professional may run into a client who can make their job somewhat difficult. In order to continue making their business thrive, they must learn how to deal with problem clients. The following…

Every professional has had them: clients who have a million and one questions about the latest trends in skin care as soon as their facial session begins. They, then, proceed to tell the professional what peel and facial they need and want for their skin, despite any contraindications that would clearly indicate their know-it-all request was not the right approach for their skin.

Most professionals have heard that it costs 11 times more to find a new client than it does to retain an existing one. If this is true, why don’t professionals spend at least twice as much time working to keep existing clients happy to avoid the costly mistake of client turnover? Client retention is one of the most important metrics that every professional skin care…

Aestheticians and service providers will agree that what makes the aesthetics profession extraordinary is the high level of physical and mental readiness that is required. In addition to meeting clients’ needs, on-going advanced education and the increased use of social media to grow a business can lead to stress, exhaustion, and anxiety. Many individuals live in a work-life culture of busy is better, but what…