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DERMASCOPE The authority on professional skin care

Spa Solage

Written by Jeremy

Spa Solage, which is located in Calistoga, California, features a 2,500 square foot expansion to its reception building, including a new indoor and outdoor Relaxation Lounge, expanded men's and women's locker rooms with outdoor showers, an enhanced menu of services and fitness programs, and a redesign of the overall interior décor that features luxurious design elements. These redesigned elements join Spa Solage's impressive roster of…

Published in Spa Highlights

Business Development Tips and Tools for the Spa Owner

Written by Brenda Linday

Every new business owner aspires for consistent progress on their road to success. The smart spa owner will recognize when the timing is right to seize the opportunity to increase market share and formulate a strategic plan to capture it. Strategic planning using sound business tools will help professionals to achieve their goals.

Published in Marketing

Cultural Marketing: How Communication and Relationships Can Differ Due to Clients’ Cultural Backgrounds

Written by Mara Shorr

by Mara L. Shorr and Angelica Pierini The world is a diverse place that allows for the enjoyment of cross-cultural interaction. As a result, skin care professionals must be careful when trying to fit their spa’s culture into a sea of sameness because their demographic makeup greatly affects a number of factors including the methods with which the spa is marketed to clients and how…

Published in Marketing

Spa at Sea Island

Written by Jeremy

Sea Island's expansive 65,000 square-foot Forbes five-star spa and fitness center reaches well beyond its four walls, invigorating guests through an array of curated treatments and amenities. From pampering to playful, Spa at Sea Island, which is located in Georgia, offers various therapeutic interruptions to accommodate the needs of every type of guest.

Published in Spa Highlights

Increase Income with Upselling and Cross-Selling

Written by Kathleen Carney, L.E.

The key to upselling and cross-selling is suggesting value-added products and services that truly focus on clients' needs. Most clients do not want to be sold to, but do want to be serviced and are looking for solutions. The reality is that add-on sales do not just happen; they are carefully planned and executed and can result in significant revenue and profit for the spa.

Published in Marketing