Your spa’s Instagram profile is the new three-fold brochure. It’s the introductory point, the attractor, and the place where your ideal clients go to discover the brands and products they can connect with. According to a study by VidMob, one in four millennials and generation Z users browse Instagram stories for the products and services they’re considering buying. Thus, if you’re not using Instagram stories…

Like it or not, social media is extremely impactful and, in terms of marketing, it has taken over most other mediums. A couple of years ago, I decided to start an Instagram page solely focusing on skin care and what I do in the field of medical aesthetics. To be honest, I didn’t really know what I was doing. I didn’t have a personal Instagram,…

Spring is in the air and the leprechauns are busy tending their pots of gold in preparation for St. Patrick’s Day. Here are some ideas on how your medical spa practice can use the St. Patrick’s Day theme to add gold to your bottom line without having to depend on the luck of the Irish. Remember to highlight this theme throughout your social media, website,…

Anticipating comments, likes, and shares on social media after posting can feel a lot like waiting for someone important to call after exchanging contact information. In the old days, we checked our messages several times an hour, heard phantom phone rings, and felt the minutes pass as if they were hours while we waited for the call. As businesses building our social media accounts, we…