Every business owner has, at some time, been told that they need a strategic plan to grow their business. Many owners have taken the time to build such a plan. Most of those plans ended up in a drawer somewhere never to be read again. In reality, every business owner needs a tactical plan to grow their business. The reason: a strategic plan says, “this…
Santé Aesthetics & Wellness is a one-of a-kind facility that offers holistic health care and medical aesthetics in a serene, urban oasis. Santé provides naturopathic primary care, including holistic dermatology, minor surgery, medical weight loss, and hormone management. In addition, Santé also offers acupuncture, massage therapy, holistic aesthetic practices and medical aesthetics. All these services are offered under one roof along with a gorgeous spa…
Even though men’s skin care is becoming increasingly more popular, it may still be difficult for some men to take that first step to becoming a client. Stepping into the female-dominated world of personal care is uncomfortable for many men. Many are skeptical unless treatments and services are gender-specific for their care. If they are not convinced early on that there is a better way…
The biggest question on most clients’ minds when they start a treatment plan, or new product, is, “how quickly will I see results?” More often than not, they are hoping for immediate improvement, but seeing true change usually takes time. It is important to set proper expectations to ensure a happy client. The more immediate changes a client will notice when beginning a new skin…

When Adding Body Services Makes Cents

Written by Ben Johnson, M.D.
The average income of an aesthetician is about $30,000 annually, with the high end of the spectrum being closer to $200,000. In order to reach a higher income tier, skin care professionals often incorporate body treatments, devices, and wellness options into their practices. But, is the introduction of these services for everyone? What are the needed demographics to grow this type of business? In today’s…

April 2024

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Brands of the Month

  • Skin Script
  • Eminence Organic Skin Care.
  • Face Reality Skincare