JUser: :_load: Unable to load user with ID: 31566

What's New, What's Now

What’s new? What’s now? What’s hot? What’s not? Have you asked yourself these questions lately? If you’re looking to sustain, grow, or expand your business in 2008, these questions should be on your mind. I started thinking about this in June of this year!
As this year comes to an end and the new year approaches, it is an important time to evaluate where you are and where you want to go. Let’s take a closer look at this by answering this question: When reviewing your current treatment offering, what are your cash cows, stars, question marks, and dogs? Let me explain.

Cash Cows are low-growth, high share treatments and products. These established, successful treatments and products need less investment to hold their market share. Thus they produce a lot of cash that your business uses to pay its bills and to support other business investments. These treatments are those that are always booked and that have low cost attached. Think of waxing as one huge ‘cash cow’: skin and body care treatments that don’t require a lot of investment but give good return, especially when you retail the home care products needed to maintain the results of the treatment given. High profits here!
Stars are high-growth, high-share treatments and products. They often need heavy investment to finance their rapid growth. Eventually, their growth will slow down, and they will turn into cash cows. This might be an investment in a piece of equipment such as an LED unit, an ultrasound machine, or an oxygen and diamond-abrasion machine. You will need to advertise heavily to gain interest, which will cost more advertising dollars but the return will pay off handsomely.
Question Marks are low-share treatments that require a bit of cash to hold their share. You may be considering a new treatment therapy but not sure if the investment will pay off, if people will really buy it, or if it is worth trying to build into a star in hopes that it will become a cash cow. These treatments are those that we read about, see at a show, but are not sure if they will fit our target market’s needs enough to make the investment. More research has to be done on this one.
Dogs are low-growth, low-share treatments and products. They may generate enough cash to maintain themselves, but do not promise to be large sources of cash. These are the products that you are putting on ‘special’ during the holiday season.
At this point it is very clear that we want to focus our attention on treatments and products that fall in the ‘cash cow’ and ‘star’ categories.

Planning for the Future
Now, pull out your current service offering menu and let’s take a look. What do you see? Mark your cash cows, stars, question marks, and dogs. Now let’s think about what we need to remove and what can stay that represents ‘cash cows’ and ‘stars.’ Alright, now let’s take a look at what we should be considering for the future of our business success. What will be our most profitable treatment and products and how can we continue to design programs for success? Let me state at this point, “Business and the growth of it is always under construction.” It’s never-ending and to stay ahead of the market and a leader in your field you will have to constantly work at re-inventing yourself.

Who Do We Serve?
I don’t know about you, but I make many of my decisions with regards to what products and treatments to introduce in my business by the clients I serve, my target market. I ask, who are they, what do they need, how can I better serve them, and what can I do to keep them for life? Boy, that’s a lot but it’s business. Take some time and write a profile on your current client base. I define my clients in a few different ways:

‘A’ Clients make up about 30 to 40 percent of my business but bring in about 60 to 70 percent of my business revenues. They are monthly plus clients, purchase multiple treatments and products in a given month, and tell others about my business. During the holidays they love buying gift certificates and item gifts from me for their friends and family. I really listen to what they say, what they need, and why they want it.

‘B’ Clients represent about 40 to 50 percent of my business. They may only come in once a month and may still use a few ‘other’ products that they are holding on to, but I am excited as these clients offer me the opportunity to graduate them into professional skin treatments and products and slowly but surely I am winning them over and moving them into ‘A’ status.

‘C’ Clients tend to represent only 10 to 15 percent of my business. Usually in because they were given a gift certificate from a client of mine for a birthday or special occasion. These clients do not normally ‘treat’ themselves or view my services as necessities, but they still offer me the opportunity to win them over. At least graduate them to a ‘B’ client.

Identifying the different category of clients that I serve and listening to their needs helps me to determine what treatment and product offerings will be the best ‘fit’.
My clients as a whole are looking for relaxation, stress reduction, ‘Youthing’ treatments, wellness, and beautification. Based on this understanding, I know what to look for. I can make my decisions on new and sound therapies with this information in mind.
Take some time to review your current client base. Who are they? What do they need? Why do they need it? What are their demographics and psychographics? Are they LOHAS (Lifestyle of Health and Sustainability) consumers? This is a growing and powerful group of consumers. They are interested in sustainability, wellness, and the preservation of our environment.

Staying Current, Staying Hot
Once you’ve defined who your client is and what they want, what are some of the new and profitable offerings in the industry that you should be considering? I’ve compiled some offerings that I have been researching and believe that you might find them to be a fit for your business.
Identifying a ‘fit’ is one of the most crucial aspects of our decision making process.

Treatment Therapies for Consideration

Functional Water
The extensive benefits of low pH water have been studied worldwide. The U.S. Food and Drug Administration has not evaluated these benefits. However, Japan, Russia, Germany, and the United Kingdom have taken a leading role in its use in many different industries from medical, skin science, and agricultural to food preparation. There is a growing body of evidence from journals and clinical trials to substantiate the antimicrobial effects of low pH water while proving to be safe and non-toxic. The benefits for offering functional water therapy in your treatments and selling these units for at home care are numerous!

Functional Water Therapy offers:
-excellent astringent properties, tightens follicles (pores)
-super skin hydrator
-soothes cuts and scrapes
-great after extractions and shaving
-relieves and soothes sunburn
-great for Athlete’s foot
-enhances the penetration of other products
-antimicrobial on contact

When antioxidant properties are added to Functional Water Therapy, the benefits are:
-reduction in fine line and wrinkles
-decrease in discoloration
-increase in collagen production
-elimination of free radical damage
-improved skin softness and smoothness
-diminishes age spots on face, neck, and hands
-improves overall skin health and condition, revealing a more youthful appearance

Functional Water Therapy is the way of the future and will be included in more treatment therapies as we continue to learn more about this therapy.

At the Speed of Light
Light Emitted Diode (LED) therapy is here to stay and as we recognize its true benefits, more treatments will include this non-invasive therapy. There are many different light therapy devices on the market. You really have to do your homework, but it is worth the research.

Benefits of LED are:
-reduction of fine lines and wrinkles
-lessening of age spots
-evenness of skin tone
-refinement of large pores
-increased production of collagen fibroblasts
-anti-inflammatory, great for rosacea

Light Therapy offers you the opportunity to introduce ‘skin fitness’ to your clients.

Sound Therapy
Ultrasound is gaining ground in the skin care industry as we learn more about its properties and the way that we can incorporate it into our treatments. With ultrasound, we can offer both face and body treatments that offer the following benefits:
-deep skin cleansing
-better product absorption
-firming and toning properties
-cellulite reduction
-skin clarity treatments
-lymphatic drainage

Body Works
For those of us considering to introduce enhanced body therapies, infrared therapy will be the answer. This thermo treatment allows you to offer your client therapeutic body treatments even if you don’t offer wet treatments and body therapy. Research is coming out to support the benefits of this thermo therapy and its worth considering.

Benefits of Infrared Thermo Body Treatments:
-fat burning properties
-increased metabolism
-weight loss/inch loss
-reduction in cellulite
-relaxation and stress reduction
-improvement in skin condition
-reduction of aches and pains

All of the aforementioned therapies are on the horizon and fast becoming treatments of demand. These therapies are forecasted to become an integral part of our industry and will be incorporated and layered in with treatments currently offered in our practices. A new offering coined, ‘Energy Aesthetics’, will see these modalities combined with energy work such as color therapy, sound therapy, aromatherapy, Reiki, and more. It will be for each of us to determine which will be the best ‘fit’ for our businesses and how we will best serve our markets. This is a new dawn in our industry and one that presents exciting opportunities for those who are progressive and thought leaders.

Plan to Succeed!
Take this information and set your strategy in place. Who are you? Who do you want to become? Who do you serve? How do you serve them best? How can you ensure your business sustainability? What will your success feel like?

Action Plan
Map out the next 18 months. What treatments do you want to introduce based on your research findings? What seasonal treatments will be best? What are your ‘Hallmark’ treatments (cash cow therapies)? What time lines do you have to work with? What are your resources? How can your vendors and product suppliers support your endeavors? What more do you need to know?
Sound like a lot of work? Not at all! Begin with one step, just make sure you begin! Here’s to your continued success!

Motivating, dynamic, and inspirational all describe Nina Curtis’ interaction with audiences during seminars, lectures, workshops, and keynote speeches. Curtis’ enthusiasm and sincere desire to move her audience to action has captured the attention of many corporations looking for leadership and consulting in the areas of corporate communications, sales force, and technical training.

Nina Curtis is the founder and president of the Nile Institute, ‘A Source Vitál’, located in West Hollywood, Calif. and Curtis Communications. Known as the “Esthetician’s Esthetician”, Curtis has a twenty-five plus year history in the professional skin care industry, where she is respected as an innovative skin care specialist, educator, lecturer and businesswoman. Originally licensed as a cosmetologist, Curtis has obtained certification in Aromatherapy, Reflexology, Acupressure, Energy Modalities, Reiki, and Color Light Therapy. Curtis has trained throughout the United States, France, Germany, Australia, and England. She received her Bachelor degree of Science in Management and her MBA from Pepperdine University and is also a graduate of the Lynwood Business Institute. For more information, you may contact Curtis via e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it..

Related items

  • Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community

    Aestheia Imaging, a hologram content management, and advertising subscription company introduced its disruptive technology at the American Society for Aesthetic Plastic Surgery last week at The Aesthetic Meeting in New Orleans. The company breaks the mold of in-practice marketing with the unveiling of XTHEIA; an interactive hologram display toting a Virtual Consult Assistant for medical office waiting rooms. Aestheia's launch poses a resolution to poor patient awareness; an underserved focal point of product education in the aesthetics industry.
    The company is led by Austin JM Podowski, CEO and accomplished Dallas Healthcare Business Tech executives Mike McDonald, President and Paul Herchman, Advisory Board Member. Well known Plastic Surgeon and photographer Dr. Barry DiBernardo of New Jersey Plastic Surgery leads the companies Medical Advisory Board and will continue to work to enhance upon the application. The company offers a connected holographic media platform to story map the patient journey to brand and product education. Through the research and development of Aestheia's Medical Advisory Group, the company will offer holographic before and afters to patients so they can see pre-operative and post-operative procedure outcomes in true 3D, not previously available in the space.

    "We are dedicated to providing novel and ground breaking product innovation for the entire Aesthetic Community," comments McDonald. The company today offers a fully-automated and comprehensive holographic playlist for physician waiting rooms tethered to a cloud-based solution developed by the management team.
    "We are changing the way medical companies and physicians communicate with their customers and patients. The ALEXA of Aesthetics is now in the room," states Podowski. The team has also designed a customer facing iPad Pro application that allows a physician to remote control the device offering an in-app camera for patient photos. Mr. Podowski later comments, "The response received at ASAPS The Aesthetic Meeting affirms that our vision and product meet a need and resuscitate a lost connection with the consumer."
    The management team is dedicated to further pioneering advancements in hologram, AI, and AR in the evolving medical practice of the 21st century. The company is finalizing a third-round capital raise and will begin placement of their technology throughout Plastic Surgery Offices in North America in July 2019. The technology will also be on display in direct to consumer retail kiosks throughout the United States later this year. To get a sneak peak of Aestheia, follow the team's development, or learn more about the technology, follow @aestheiaimaging or visit www.aestheiaimaging.com.

  • Test Blog Edited Test Blog Edited

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • Micropigmentation Procedure October 2010
    Micropigmentation Procedure October 2010

    Micropigmentation Procedure Helps Breast Cancer Survivors Regain Self-Esteem & Confidence!

    Cranberr facial mask

    Cranberr facial mask
    According to the American Cancer Society (ACS), it is estimated that in 2009 there were 192,370 new cases of invasive breast cancer diagnosed among women, and approximately 1,910 new cases in men. For the many men and women who have been, and will be diagnosed this year, the battle to get through treatment and surgery is only the beginning of the journey to survive. Although the feeling of survival is unsurpassed, the physical scars at times may leave some survivors anxious with their new appearance. Ruth Swissa has taken her passion and artistic expertise in the permanent makeup industry to provide areola pigmentation for breast cancer patients post reconstruction to help renew self-confidence and boost self-esteem.

    "Many of my patients have said that waking up every morning, and looking in the mirror is a constant reminder of their battle, which although comes with a sense of pride, it also at times causes insecurities because they don't feel like themselves," says Swissa.

    Micropigmentation is an alternative method of creating a realistic nipple and areola after a mastectomy, to achieve a more symmetrical shape and even coloring using artistic light and shade effects. Swissa works closely with her patients in order to achieve the desired coloring and size to create a natural looking effect. This procedure takes less than an hour and is usually painless.

    Ruth uses a customized medical tattooing technique for applying permanent makeup for areola pigmentation. This unique method proves to be more exact, very gentle, and less invasive than traditional cosmetic tattooing. The results look more natural and subtle in appearance.

  • Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010
    Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010

    Five Ways to Find Safe and Natural Relief from Osteoarthritis

    by Deirdre Shevlin Bell

    Cranberr facial mask

    The search for safe and effective relief from osteoarthritis (OA), a condition that occurs when joint cartilage wears down over time, can feel like an uphill battle. Certain natural remedies can bring lasting relief from OA according to the Arthritis Research Council (ARC) study and other experts. That is good news, since the pain, stiffness, and loss of flexibility from arthritis makes it the nation's most common cause of disability.

    One massage, and call me in the morning
    Spa-lovers with osteoarthritis will be pleased to learn that all those massages that leave you feeling loose and limber are doing more than just helping you relax. According to a 2006 study published in the Archives of Internal Medicine, Swedish massage improves flexibility, decreases pain, and increases range of motion in individuals with osteoarthritis of the knee.

    Low-impact exercise
    "When people start to hurt, they tend to cut back on exercise," notes Michele Olson, Ph.D., professor of exercise physiology at Auburn University Montgomery and Fellow of the American College of Sports Medicine. But that is a mistake, as inactivity can make pain and stiffness even worse. Olson recommends Pilates and swimming or doing aqua-aerobics, but she emphasizes the importance of choosing gentle, weight-bearing exercise. Michael Murray, N.D. suggests that a person should find something they love, and find a way to continue doing it: If walking on concrete sidewalks is too hard on the joints, walk on the golf course.

    Spice rub
    Using a gel containing capsaicin, the active ingredient in chili, is very effective at providing temporary relief from osteoarthritis pain. Studies have found that capsaicin can deplete the substance that acts to transmit pain signals from nerve endings to the brain and cause inflammation in the joints.

    Healing herbs
    An ARC study evaluated several herbs and herbal combinations and found that one stood above the rest. Phytodolor, a branded combination of three herbs – aspen (Populus tremula), common ash bark (Franxinus excelsior), and golden rob herb (Solidago vigaurea) effectively manages the pain and inflammation associated with OA. Some studies have shown that aspen contains a substance that when ingested inhibits the production of certain prostaglandins in the nerves, resulting in pain relief. Common ash bark and golden rob herb also have pain-relieving properties, and common ash bark is an antioxidant – meaning it may reduce oxidative damage in the joint. The combination of the three herbs has been shown in animal studies to reduce inflammation. No major adverse effects have been reported, though some people do experience diarrhea, stomach upset, or skin reactions.

    The SAMe Game
    First discovered in 1952 and widely investigated for its usefulness in treating depression, S-adenosylmethionine (SAMe) is now showing promise as a treatment for OA. SAMe is a chemical compound that occurs naturally in the body, where it contributes to the synthesis of hormones and neurotransmitters. Studies suggest that when taken as a supplement, SAMe reduces pain and also stimulates the synthesis of collagen and proteoglycans, which are the major components of joint cartilage. Adverse effects are infrequent and mild, but can include nausea, restlessness, headache, dry mouth, and stomach upset. People with depression should consult with a healthcare provider before taking SAMe, as some incidences of anxiety and mania have been reported.

    Copyright© HealthyLifestyles.com

  • The Impact of Psoriasis on Personal Relationships October 2010
    The Impact of Psoriasis on Personal Relationships October 2010

    The Impact of Psoriasis on Personal Relationships Survey Fact Sheet

    This survey was created in partnership with the National Psoriasis Foundation and Galderma Laboratories, L.P.

    Within this issue, as well as our November and December 2010 issues, we will be printing important findings revealed from the recent survey, "The Impact of Psoriasis on Personal Relationships." This survey, sponsored by Galderma Laboratories, was distributed to the National Psoriasis Foundation membership database via Survey Monkey. The survey was completed by approx 1,520 people; statistics below represent the percentage of people who answered a specific question (not always all 1,520 respondents). Statistics are rounded to nearest percentage point and percentages may not add up to 100 percent depending on the structure of the question. Not every respondent answered every question.i Below is a list of findings relating to psoriasis and its impact of social relationships.

    Nearly 80 percent (78.7%) of question respondents feel that psoriasis has had a negative impact on their personal relationships.ii

    Social Relationships

    • When having a psoriasis flare-up, 63.3 percent of respondents are less likely to go out socially iii and 53.6 percent have declined social invitations or cancelled plans because of a flare-up.iv Nearly 70 percent (69.6%) feel that psoriasis has impacted their social relationships.v
    • When meeting someone new, 74.3 percent of question respondents worry that the person will notice their psoriasis,vi and 72.1 percent of respondents are concerned that people that notice will think of them less favorably.vii
    • When going out for social occasions, 79.5 percent of respondents usually only wear outfits that cover up
      their psoriasis.viii
Login to post comments

More in Business

Featured Company

  • Bio France LabBio France LabDescription:   With 25 years of successful industry experience in both skincare and retail, Claudio DiFiore created Bio France Lab, offering superior natural and botanical luxury skincare product at an affordable cost. Combined exposure to both product development ...


Next-Level Learning

  • Aesthetic Science InstituteAesthetic Science InstituteDescription: All About Where You're Going! The mission of the Aesthetic Science Institute is to provide an exciting and challenging learning experience that stimulates professionalism, passion and motivation for future licensed estheticians. Prepare yourself for a ...