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DERMASCOPE The authority on professional skin care

The Business of the Skin

Written by Alexandra J Zani

Arecent conversation with a skin care professional revealed that she had concerns regarding her skin care practice. She expressed that she had difficulty rebooking clients. Many came once, but never called back for another appointment. As incentives, she offered discounts or gave away facial gift certificates to local fundraisers. Moreover, she had challenges meeting her monthly expenses. There were a litany of reasons as to…

Published in Business

Flood Safety in Texas

Written by Jeremy Lawrence

This summer, after several years of severe drought, Texas experienced an exceptional amount of rainfall. Houston was hit with about 28 inches of rain while some homeowners in Wichita Falls were forced to evacuate their homes.

Published in Business

Healing Waters

Written by Jeremy Lawrence

Healing Waters is a leading plastic surgery clinic, wellness center, and full-service spa offering the latest innovations in plastic surgery procedures, medical aesthetic services, clinical skin care, and relaxation therapy. The first Healing Waters, opened in Wichita, Kan. in 2002 by Amanda Gorecki, an advanced registered nurse, began from a deep desire to help people.

Published in Spa Highlights

The Art of Selling in the Spa: How Healthy Retailing Feeds Your Business

Written by Erin Carey Ferraro

Once upon a time, professional skin care thrived upon mystique. Experts who called themselves facialists and aestheticians were great at keeping secrets – it was their stock in trade. They applied mysterious products to the client’s skin with the authority of true ritual, commanding that they return frequently to produce lasting effects. This was back in the day of heavily perfumed creams, a profusion of…

Published in Retail/Sales

Increase Revenue with Online Retail: The Ins and Outs of Starting an Online Store

Written by Mara Shorr

Once upon a time, salons, medical spas, and aesthetic practices were only able to sell their services in two places: their office and over the phone. Over time, more products were added to the shelves, including a variety of moisturizers, cleansers, serums, toners, and more. But again, these products were only able to be sold when a client walked through the doors or called in…

Published in Social Media