Businesses are as individual as people. Each business location and owner has its own idiosyncrasies and methods - one spa's success can be another spa's failure. While there may not be a true top technique for spa marketing, common themes do come into play: research, relationship building, and taking advantage of free online tools.

Instilling in clients a standard of care in a daily routine ensures that healthy skin habits are embraced at a young age to avoid unnecessary sun damage, minimize the risk of premature aging and, in some cases, control a skin condition before it gets out of control. Addressing the skin conditions most commonly seen during the teenage years, including acne, oily skin, and atopic dermatitis,…

Young skin. It is the paradigm for which we are all striving: skin with lightning-fast metabolic turnover, robust support from abundant collagen, elastin reserves in tissues, and consistent melanin production. Smooth, plump, evenly-pigmented, fresh. Clients dream about it. Skin therapists strive to replicate it.

It is no secret that keeping clients interested in a spa’s products or services is a daunting task. With so much vying for their dollars, it is a wonder customer loyalty even exists. But keeping employees engaged is the most important goal for any business that truly wants to be successful. Remember they are partners in success. You work hard at attracting potential clients to…