"Initially when I started having staff meetings, I would ask a question or for everyone's thoughts on a particular subject. But, I'd end up only getting blank stares from my employees. So, I made sure to have notepads and pens available at my next meeting, and instead I asked everyone to take a minute to write down ideas, thoughts, et cetera about the topic I…
Soulstice Spa, based in beautiful Sonoma Wine Country in Northern California, offers expert massage therapy and waxing services at affordable prices. The spa features eco-friendly linens, natural and vegan lotions and body care, and a non-toxic nail polish collection, Soulstice Nail Colour. With over a dozen skilled practitioners, Soulstice Spa offers integrative massage, Swedish, deep tissue, hot stone, reflexology, prenatal, trigger point, shiatsu, Reiki and…

Skin Types versus Skin Conditions

Written by Kristina Valiani
The first responsibility as an aesthetician is determining your client’s skin type and possible skin conditions. These two factors will determine what treatment series is best suited for their individual needs and what home care products you, the skin care professional, should recommend. Aestheticians are meant to use their knowledge and make an educated guess about what is going on beneath the surface of the…

How to Reach the Teenage Client

Written by Bella Schneider, P.M.E.
The teen market is a true niche market with huge potential. Teen services are not something you just add to your menu. They are the population of the future. If you really want to go after this marketplace, which is ever-growing and surging, you have to dedicate yourself to the Internet, social media and a culture engaged in real time that constantly changes. You need…
Anyone with modest experience setting and pursuing goals can confirm that unexpected obstacles are part of the process. These obstacles often represent delays, detours, forks in the road or even a potential dead end, to the pursuit of our goals. An established set of priorities allow us to maneuver past these obstacles and minimize our distraction. I have often heard the phrase, "most people major…

April 2024

Business Blogs

Brands of the Month

  • Celluma by Biophotas, Inc
  • Face Reality Skincare
  • Eminence Organic Skin Care.