Retail is an important part of the spa business, and one of its components is makeup sales. When you design a retail space, you have to keep in mind that there are different types of retail products, and each category must be located, placed and presented in a manner related to its category to support and stimulate sales. Some retail products are more of a…

Makeup should be included into every service the spa has to offer.  The key to marketing makeup is to make sure that these services are included on the spa’s service menu. This provides the customer with an expectation for the service and the feeling that they are getting more for their money.  A lot of spa owners make the mistake of not including these services…

How often have you been halfway through a project only to be sidetracked by unexpected obstacles? Can you count the times you have witnessed valuable resources being wasted from inefficient planning? I imagine we have all experienced the project where we were met with unexpected delays and an expanding budget. Waste, unexpected costs and delays can be minimized or completely avoided with proper planning. My…

The International Iridology Practitioners Association (IIPA) states that iridology is “the study of the iris, or colored part, of the eye. This structure has detailed fibers and pigmentation that reflects information about our physical and psychological makeup. It identifies inherited dispositions (how our body reacts to our environment and what symptoms are most likely to occur), risks (what areas or organ systems are more likely…