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Now is the perfect time to promote romantic salon and spa retreats. Create promotions and salon service menu packages that will make it fun for friends and couples to visit your skin care clinic or day spa! Clients won't know that you offer special service packages for couples unless you actively promote them in your skin care center or spa service menus. Get ready to…
If ever there was a difficult decision for the aesthetician or spa owner to make, it is in choosing professional and retail products for treatments and home care. Just look in any spa or skin care trade publication (even this one!) and the number of available lines in just one issue alone is daunting – and confusing! So many things to consider: price, packaging, training,…
There's nothing nicer for a customer or employees than visiting a new spa. Everything about it says "new". It's exciting. There is shiny new equipment that works. Freshly painted walls and new floor coverings. Unstained linens and robes. Its clean and neat with everything in place. But just like people, spas age. And many times as spa owners or managers the daily tasks of running…
Selling retail is an essential part of a well run spa. This is true not only because the additional revenue is so crucial to a spa's bottom line, but also because prescriptive hom care is the necessary second step to the professional care given to a client in the spa. While mastering the retail sale can be difficult from a team or individual perspective, there…
How is today's consumer defined? They are educated, experienced, confident and affluent – yet cost-conscious and increasingly multicultural. They are concerned about social and environmental issues and want to know that the companies they do business with are concerned as well. They also want to know that the companies that they do business with really care about who they are and their specific needs. According…
In an ever changing profession, each day brings a new type of product, service, and treatment protocol. Body services have grown with increasing popularity, and not just for simple relaxation purposes, but for overall health and wellness benefits as well. Body services include: Wraps for detoxification, firming, and toning; Exfoliation; Cellulite reduction; Skin smoothing and softening; Scrubs; salts, sugars, loofahs, brushes, and shells; and massages - generally limited in the aesthetics…
Direct mail has become one of the most effective strategies to market your aesthetic business. Whether your skin care center, dermatology clinic, day spa, or medical spa is known for signature facial treatments, specialized massage therapies, or day of beauty packages, there will always be some new service that you should promote to build your skin care business. Many aestheticians wish that some of their…
While in school most aesthetic and massage students learn to lose their inhibition of seeing other people’s bodies. They soon realize that clients come in all shapes, sizes, and ages. There is no doubt that there has to be some nudity with certain services such as a body wrap, massage, and bikini waxing. Even the most modest student understands that it is a necessity to…
My journey as a solo aesthetician began four and a half years ago. That time in my career was both scary and exciting. I thought long and hard before I made the leap of faith. However, I felt I wan ready. I look back on it now and realize how naïve I was. I have learned a lot along the way. I made a lot…
Keeping employees happy and productive is no easy task. Either their grout is dirty, their kids are colicky, they missed their morning coffee, or the day just isn’t going their way. However, a spa is sacred space. Unhappy employees make for unhappy clients. This develops into a long term recipe of financial disaster. But don’t lose hope. With a few simple dink dinks to your…
For some time now, the hype in consumer beauty and health magazines has been the medical spa. For seasoned aestheticians and physicians, this concept is nothing new. Unfortunately, what these magazines are not telling consumers is that the term “medical spa” is highly unregulated and there is a great deal of false advertising. Many viable MediSpa’s are not receiving the credibility they so deserve, as…
The advent of medical spas has brought forth new issues related to risk management and insurance in general. The usual suspects include property and liability coverage, with the added wrinkle of professional liability or “malpractice” coverage. Further, no two medical spas seem to be quite the same—as such, each spa will need a customized insurance program to ensure that all exposures have been properly covered.Insuring…
This article will address the development of a man’s coordination of awareness regarding good skin care and the origins of their belief systems. These systems of accumulated experiences, whether internal or external, support or deter a man’s ability to research, seek out, purchase, utilize, and explore advancements that will improve their visual appearance by engaging in a regimen of consistent proper skin care. So as…
Many of us dream of writing a book and getting it published. For most, the dream stops there. The process of writing, researching, waiting, and hopefully getting published, is a daunting feat that usually scares us off without even trying. If this is your dream, keep reading. The entire process is a long and emotional one, but with some guidance and perseverance, anything can be…
As a professional aesthetician, you may think your main focus is on providing the best skin care services for your clients. Yet the fact is the more often you see those clients, the better their skin care program will be. In addition to better results in a shorter time for your clients’ skin care regimen, your business will thrive with a committed and loyal client…
The world of skin care is an ever-evolving market with the latest and greatest ingredients continually being touted by countless individuals and media outlets. While organic and natural formulas are growing in popularity (I know I like it when I can recognize and pronounce all the ingredients on the labels of my skin care items), there will always be customers looking for the newest chemical…
One of the most interesting ways of ascertaining the value of a promotional gift is by thinking about all of those promotional gifts that you yourself have received. Can you remember the name of the company that presented you with the promotional items? Did you tell your friends and relative about the promotional gift that you received? These are some of the questions that will…
Every spa has them — those treatment products and gift items that seemed like such a good idea when you added them to your inventory. Trouble is they’re sticking around like in-laws that have overstayed their welcome. It’s costing you money to keep them hanging around… money you need. Not to mention the space they take up that you’d like to dedicate to something more…
Last Saturday evening, dressed up to the nines and head held high, I went out for dinner with my friends in a trendy part of Vancouver, and didn’t get noticed once. I was elated. Yes, I was happy not to be glanced at, stared at, or leered at, because that is my every day reality as a facial burn survivor, and for once, I got…
Our field is evolving beyond just beauty. Realizing that body, mind, and spirit work together; traditional beauty treatments are now being combined with health and wellness, alternative therapies, and cutting edge technologies for looking and feeling younger. Everyone is jumping on our bandwagon. Combining the Green and Wellness trends in your practice allows you to stay ahead of the curve to provide clients with one-of-a-kind…
You’ve just returned home from an aesthetic trade show and you cannot get that Turbo-Firmo-Sculptolator 500™ machine off your mind. The demonstration proved the skin lifting and tightening results promised by the device’s makers, at a mere $8,000 with easy lease-to-own payments… how could you go wrong with this purchase? Imagine your clients’ delight when they see your dazzling new equipment and quickly they’ll sign…

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  • Viktoria De’AnnViktoria De’AnnDescription: Viktoria De’Ann was founded on a single premise…To maintain health by researching, evaluating, and employing Active Natural Biological Peptide Messengers. In 2002 Viktoria De Ann initiated the formulation of professional cosmeceuticals employing unique pe ...

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AIA Featured School

  • Southeastern EstheticsSoutheastern EstheticsDescription: Welcome to Southeastern Esthetics Institute, a premier esthetics training institute located in the heart of South Carolina. SEEI is more than just an esthetics training program, we are a one of a kind esthetics school that offers an intimate setting and ...