Spring is in the air and the leprechauns are busy tending their pots of gold in preparation for St. Patrick’s Day. Here are some ideas on how your medical spa practice can use the St. Patrick’s Day theme to add gold to your bottom line without having to depend on the luck of the Irish. Remember to highlight this theme throughout your social media, website,…

Anticipating comments, likes, and shares on social media after posting can feel a lot like waiting for someone important to call after exchanging contact information. In the old days, we checked our messages several times an hour, heard phantom phone rings, and felt the minutes pass as if they were hours while we waited for the call. As businesses building our social media accounts, we…

We’re now in an era where, more than ever before, we’re hearing phrases like “provider and staff burnout,” “I’m just too busy for that,” and “self-care.” From yoga studios to juice bars, everywhere we turn, businesses are riding the #selfcare train to cash in on the need for busy people to slow down. While there may be some merit to it, let’s take a look…

Welcome to “Spa Season,” a monthly column of actionable tips, information on trends for 2020, and great monthly marketing events, as well as ideas on how to stay ahead of your competition, retain clients, and grow your practice. We look forward to your questions and your feedback and hope you will share your success stories with us. Let’s get started. The holiday season is over…