×

Warning

JUser: :_load: Unable to load user with ID: 31566

Making Luxury a Necessity

Woodhouse Day Spas are appearing all over the country, but they are not your average spa nor is the company complacent to settle for the status quo. The Woodhouse team strives to improve and seek solutions to better serve its franchisees and ultimately the guests they serve. Since opening its first set of doors in 2001, The Woodhouse and its business model have proven to be a success. While each guest may receive different treatments, the total experience will always be the same. The company has developed a series of steps that spa employees must deliver to each guest, thus ensuring that all guests receive the same signature elements that are both unique and therapeutic.


It began when The Woodhouse founder Jeni Garrett, who has always had a passion for the restorative nature of spas, was frustrated with the unpredictability of spa experiences and sought to create a business model with an identifiable name and familiarity of brand that delivered a revitalizing and consistent experience no matter where she or a guest might visit: A spa that would transform the lives of franchisees and guests alike.

The Woodhouse Spas Corporation has developed a dynamic business model that builds more than a partnership between the corporation and franchisees; it builds a family and this pays dividends for its guests. Just like any experience of coming home, there is consistency and tradition yet uniqueness to each location. To do this The Woodhouse first recognized they needed to develop a business model that could be replicated anywhere in the nation or around the globe. The model had to include a uniformity in quality and treatment no matter the location or regional uniqueness; although this is not unusual for brands like Starbucks or Saks, the synonymous quality in day spas was virtually nonexistent so The 99 Elements, which is the heart of the business model, was developed and implemented.
The 99 Elements outlines the steps that each employee of every spa must deliver to each guest to guarantee that the experience is uniform and expectations are met no matter which location they might visit. This creates a familiarity and intimacy that transfers from one location to another and extends the family concept from the team to the guests. The premise was to take the intangible aspects of an experience to the tangible in order to consistently duplicate services, products, and ambiance in every location. Of course, the first question this prompted was, “How do you franchise an experience?” This can be likened to moving from home and receiving mom’s chocolate chip cookies, which brings the intangible nurturing of family to mind through the tangible treat. Each franchise family member, by following these steps, ensures that no matter where a guest visits, they will receive The Woodhouse experience.
To ensure that guest expectations are exceeded with every visit, The Woodhouse has developed a number of proprietary treatments. Garrett explains, “Each of these treatments renew the guest with both a calming and awakening ritual and set the stage so that the full benefit of the results-oriented services, which are based on the holistic philosophy of treating the whole person, are achieved.” Unique to The Woodhouse, this is true for every treatment on the menu, from pedicures and manicures, to the full day spa package, which begins and ends with a ritual that uses proprietary signature aromatherapy oil: a scent so discriminate that Garrett says, “You can tell by the recognizable distinctive scent when a person has been to The Woodhouse.” This insures that guests will feel the nurturing care of The Woodhouse family and their commitment to every aspect of wellness, which creates a loyalty and retention of guests that is second to none in the industry, as evidenced in 2009 by a 29 percent increase in the number of times the same guest visits in a one-year-period. Another aspect of the business model includes a commitment to sustainability by using natural, organic products at all locations so that guests can always count on the same quality whether they are receiving the products in treatment or purchasing them to take The Woodhouse experience home.
In addition to product and service offerings, the model is based on careful site selection criteria. Garrett’s vision is “to have a destination type spa in a neighborhood setting.” This insures availability of regular visits, which becomes part of the guests lifestyle, which facilitates them in achieving total and long lasting wellness. It can be thought of in terms of a “third place” to seek rejuvenation beyond home and work; a pause from the daily routines and weekly demands of this fast paced society. The Woodhouse offers a sanctuary of high touch in a high-tech world; therefore “lifestyle centers” are chosen for their location which offers accessibility and convenience: Garrett explains “a lifestyle center is designed to look like Main Street America with coffee shops, bistros, and boutique retail. This aspect of the model has been beneficial to the franchisees by increasing customer traffic resulting in a guest following, as well as developing rewarding relationships with neighboring businesses.” Because the spas are located in high traffic areas it has allowed the corporation to grow to 23 locations in 13 states in a remarkably short time and The Woodhouse brand is now nationally recognizable.
Part of the result of the implementation of this model and its consequent branding, is that guests have come to expect certain steps and amenities when they visit The Woodhouse whether it is in their hometown, or if they travel to visit other locations, or they recommend The Woodhouse to someone who lives in another part of the country. There is the greeting, which is always friendly and helpful; the aroma that is diffused throughout the spa; the consistent marketing campaigns, products, and services; and then there are the personal thank you notes — truly unique for a franchise. Regardless of whether a guest seeks services at a spa in Texas, Florida, or New Jersey, he or she will be provided with The Woodhouse experience.


While the growth and new openings of many individual day spas have remained stagnant, The Woodhouse continues to see an increase in same spa service sales of 17 percent (in 2009), and a retail sales growth of 30 percent. Although there may be some franchise models with more mercurial growth, The Woodhouse has spent significant time and resources both planning and building a foundation and inter-spa communication and support, which has allowed it to dodge the bullet of an uncertain market. For example, one benefit for both franchisor and franchisees is the recent introduction of The Woodhouse Village that serves as a virtual home office, housing tools, and resources for franchise family members: it has blogs, and “houses” to enter for learning, and real time data and information. Perhaps most exciting is the full implementation of a system that allows them access to a library of marketing material that can be customized for the location of the spa, while still allowing The Woodhouse to maintain the integrity and quality of the brand standards — another aspect that makes The Woodhouse unique to the spa world.
So everything from the corporate office, to the franchise family, to the guest experience, to the “Village” concept of technological support systems, all support the idea of community and family. This helps The Woodhouse live up to its purpose of transforming the lives of its guests, employees, and franchisees. In fact, this can be underscored by the testimony Karen Torres, Regional Director for San Antonio and Austin, Texas Woodhouse Day Spas, “The Woodhouse is a unique company offering education and a vision of striving for excellence. Corporate is phenomenal and their support is amazing. They create a family atmosphere that pulls the franchise together. The Woodhouse is making a mark on the industry. We do want to make a difference, not only for guests, but for our professionals as well.”
The difference can be summed up further by Maurita and Bob Elias, franchisees of The Woodhouse Day Spa, in Kingston, Pa., “Our experience with The Woodhouse Spas Corporation has been wonderful. We have been involved in two other franchise systems and they do not compare with The Woodhouse. We have been so impressed with not only the knowledge and organization of the company, but more importantly the integrity of the people involved. We are truly happy to be a part of The Woodhouse Family.” This is the epitome of Jeni Garrett’s original vision of “You’ve gotta do what you love!”
The Woodhouse has shown that by taking an experience and creating a model that can be branded nationwide, it is possible to achieve consistency: from the first friendly phone call, to the distinct signature aromatherapy oil, to the handwritten thank you notes, The Woodhouse consistently adds a personal touch to ensure the best and most reliable experience possible in every single one of its spas!

Jeni Garrett has always had a passion for spas, and after a visit to a small spa in Texas, she was inspired to create a spa of her own: The Woodhouse. She dreamed of sharing her vision to establish the Woodhouse Day Spa as the most recognized and respected brand in the day spa industry, and to create a spa that would transform the lives of its franchisees and guests. Garrett researched the spa business and realized that the industry was fragmented and inconsistent. At first, Garrett saw this as a business opportunity, but soon realized that people really need the services that spas offer, as they can have a huge impact on people’s lives. She knew that Woodhouse would be the perfect opportunity to create a reliable spa experience that would take the perception of a spa from a luxury to a necessity. In 2001 at the age of 22, Garrett opened the first Woodhouse Day Spa in Victoria, Texas. By February 2002, Woodhouse’s menu of services was ranked 3rd for the “Best Spa Menus in America.” In March 2003, Garrett founded The Woodhouse SPAS Corporation and began offering franchises. Using her background in information systems and cost-accounting, Garrett built the foundation on which the Woodhouse model and franchise system is based. Garrett believes that the most important influence from her past was working with teams, stating “The Woodhouse people are the most important thing to me, and it still amazes me what we can accomplish when they come together.”

Related items

  • Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community Dallas Based Entrepreneurs Launch Medical Hologram B+A and Marketing Assistant Serving the Aesthetic Community

    Aestheia Imaging, a hologram content management, and advertising subscription company introduced its disruptive technology at the American Society for Aesthetic Plastic Surgery last week at The Aesthetic Meeting in New Orleans. The company breaks the mold of in-practice marketing with the unveiling of XTHEIA; an interactive hologram display toting a Virtual Consult Assistant for medical office waiting rooms. Aestheia's launch poses a resolution to poor patient awareness; an underserved focal point of product education in the aesthetics industry.
    The company is led by Austin JM Podowski, CEO and accomplished Dallas Healthcare Business Tech executives Mike McDonald, President and Paul Herchman, Advisory Board Member. Well known Plastic Surgeon and photographer Dr. Barry DiBernardo of New Jersey Plastic Surgery leads the companies Medical Advisory Board and will continue to work to enhance upon the application. The company offers a connected holographic media platform to story map the patient journey to brand and product education. Through the research and development of Aestheia's Medical Advisory Group, the company will offer holographic before and afters to patients so they can see pre-operative and post-operative procedure outcomes in true 3D, not previously available in the space.


    "We are dedicated to providing novel and ground breaking product innovation for the entire Aesthetic Community," comments McDonald. The company today offers a fully-automated and comprehensive holographic playlist for physician waiting rooms tethered to a cloud-based solution developed by the management team.
    "We are changing the way medical companies and physicians communicate with their customers and patients. The ALEXA of Aesthetics is now in the room," states Podowski. The team has also designed a customer facing iPad Pro application that allows a physician to remote control the device offering an in-app camera for patient photos. Mr. Podowski later comments, "The response received at ASAPS The Aesthetic Meeting affirms that our vision and product meet a need and resuscitate a lost connection with the consumer."
    The management team is dedicated to further pioneering advancements in hologram, AI, and AR in the evolving medical practice of the 21st century. The company is finalizing a third-round capital raise and will begin placement of their technology throughout Plastic Surgery Offices in North America in July 2019. The technology will also be on display in direct to consumer retail kiosks throughout the United States later this year. To get a sneak peak of Aestheia, follow the team's development, or learn more about the technology, follow @aestheiaimaging or visit www.aestheiaimaging.com.
      www.aestheiaimaging.com

  • Micropigmentation Procedure October 2010
    By
    Micropigmentation Procedure October 2010

    Micropigmentation Procedure Helps Breast Cancer Survivors Regain Self-Esteem & Confidence!

    Cranberr facial mask

    Cranberr facial mask
    According to the American Cancer Society (ACS), it is estimated that in 2009 there were 192,370 new cases of invasive breast cancer diagnosed among women, and approximately 1,910 new cases in men. For the many men and women who have been, and will be diagnosed this year, the battle to get through treatment and surgery is only the beginning of the journey to survive. Although the feeling of survival is unsurpassed, the physical scars at times may leave some survivors anxious with their new appearance. Ruth Swissa has taken her passion and artistic expertise in the permanent makeup industry to provide areola pigmentation for breast cancer patients post reconstruction to help renew self-confidence and boost self-esteem.

    "Many of my patients have said that waking up every morning, and looking in the mirror is a constant reminder of their battle, which although comes with a sense of pride, it also at times causes insecurities because they don't feel like themselves," says Swissa.

    Micropigmentation is an alternative method of creating a realistic nipple and areola after a mastectomy, to achieve a more symmetrical shape and even coloring using artistic light and shade effects. Swissa works closely with her patients in order to achieve the desired coloring and size to create a natural looking effect. This procedure takes less than an hour and is usually painless.

    Ruth uses a customized medical tattooing technique for applying permanent makeup for areola pigmentation. This unique method proves to be more exact, very gentle, and less invasive than traditional cosmetic tattooing. The results look more natural and subtle in appearance.

  • Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010
    By
    Five Ways to Find Safe and Natural Relief from Osteoarthritis October 2010


    Five Ways to Find Safe and Natural Relief from Osteoarthritis

    by Deirdre Shevlin Bell

    Cranberr facial mask


    The search for safe and effective relief from osteoarthritis (OA), a condition that occurs when joint cartilage wears down over time, can feel like an uphill battle. Certain natural remedies can bring lasting relief from OA according to the Arthritis Research Council (ARC) study and other experts. That is good news, since the pain, stiffness, and loss of flexibility from arthritis makes it the nation's most common cause of disability.

    One massage, and call me in the morning
    Spa-lovers with osteoarthritis will be pleased to learn that all those massages that leave you feeling loose and limber are doing more than just helping you relax. According to a 2006 study published in the Archives of Internal Medicine, Swedish massage improves flexibility, decreases pain, and increases range of motion in individuals with osteoarthritis of the knee.

    Low-impact exercise
    "When people start to hurt, they tend to cut back on exercise," notes Michele Olson, Ph.D., professor of exercise physiology at Auburn University Montgomery and Fellow of the American College of Sports Medicine. But that is a mistake, as inactivity can make pain and stiffness even worse. Olson recommends Pilates and swimming or doing aqua-aerobics, but she emphasizes the importance of choosing gentle, weight-bearing exercise. Michael Murray, N.D. suggests that a person should find something they love, and find a way to continue doing it: If walking on concrete sidewalks is too hard on the joints, walk on the golf course.

    Spice rub
    Using a gel containing capsaicin, the active ingredient in chili, is very effective at providing temporary relief from osteoarthritis pain. Studies have found that capsaicin can deplete the substance that acts to transmit pain signals from nerve endings to the brain and cause inflammation in the joints.

    Healing herbs
    An ARC study evaluated several herbs and herbal combinations and found that one stood above the rest. Phytodolor, a branded combination of three herbs – aspen (Populus tremula), common ash bark (Franxinus excelsior), and golden rob herb (Solidago vigaurea) effectively manages the pain and inflammation associated with OA. Some studies have shown that aspen contains a substance that when ingested inhibits the production of certain prostaglandins in the nerves, resulting in pain relief. Common ash bark and golden rob herb also have pain-relieving properties, and common ash bark is an antioxidant – meaning it may reduce oxidative damage in the joint. The combination of the three herbs has been shown in animal studies to reduce inflammation. No major adverse effects have been reported, though some people do experience diarrhea, stomach upset, or skin reactions.

    The SAMe Game
    First discovered in 1952 and widely investigated for its usefulness in treating depression, S-adenosylmethionine (SAMe) is now showing promise as a treatment for OA. SAMe is a chemical compound that occurs naturally in the body, where it contributes to the synthesis of hormones and neurotransmitters. Studies suggest that when taken as a supplement, SAMe reduces pain and also stimulates the synthesis of collagen and proteoglycans, which are the major components of joint cartilage. Adverse effects are infrequent and mild, but can include nausea, restlessness, headache, dry mouth, and stomach upset. People with depression should consult with a healthcare provider before taking SAMe, as some incidences of anxiety and mania have been reported.

    Copyright© HealthyLifestyles.com

  • The Impact of Psoriasis on Personal Relationships October 2010
    By
    The Impact of Psoriasis on Personal Relationships October 2010


    The Impact of Psoriasis on Personal Relationships Survey Fact Sheet

    This survey was created in partnership with the National Psoriasis Foundation and Galderma Laboratories, L.P.

    Within this issue, as well as our November and December 2010 issues, we will be printing important findings revealed from the recent survey, "The Impact of Psoriasis on Personal Relationships." This survey, sponsored by Galderma Laboratories, was distributed to the National Psoriasis Foundation membership database via Survey Monkey. The survey was completed by approx 1,520 people; statistics below represent the percentage of people who answered a specific question (not always all 1,520 respondents). Statistics are rounded to nearest percentage point and percentages may not add up to 100 percent depending on the structure of the question. Not every respondent answered every question.i Below is a list of findings relating to psoriasis and its impact of social relationships.

    Nearly 80 percent (78.7%) of question respondents feel that psoriasis has had a negative impact on their personal relationships.ii

    Social Relationships

    • When having a psoriasis flare-up, 63.3 percent of respondents are less likely to go out socially iii and 53.6 percent have declined social invitations or cancelled plans because of a flare-up.iv Nearly 70 percent (69.6%) feel that psoriasis has impacted their social relationships.v
    • When meeting someone new, 74.3 percent of question respondents worry that the person will notice their psoriasis,vi and 72.1 percent of respondents are concerned that people that notice will think of them less favorably.vii
    • When going out for social occasions, 79.5 percent of respondents usually only wear outfits that cover up
      their psoriasis.viii
  • Pomegranate the Ancient Red Goddess October 2010
    By
    Pomegranate the Ancient Red Goddess October 2010


    Pomegranate the Ancient Red Goddess!

    by Natalie Pergar

    Cranberr facial mask

    Known not only as part of the elite group of super fruits, the all mighty pomegranate, English word comes from the Latin words for apple; "pomum" (apple) and "granatus" (seeded), has been dated as far back as 1,000 BC and was introduced to North America by Spanish settlers in 1769. This red beauty represents global symbolism and history ranging from righteousness, prosperity, and fertility.

    With over 760 varieties of pomegranate it is one of the oldest known medicines to man. Ancient Greek healers would use pomegranate juice to manage health problems similar to arthritis, circulation problems, digestive disorders, and infections. And to add to the wonders of the pomegranate, the fruit was also involved in ancient beauty concoctions. Today with our growing beauty culture and desire to turn back the clock, we find ourselves revisiting what our ancient friends already knew with the help of modern science and research.

    Pomegranates are packed with phytonutrients, vitamin B, and an abundance of vitamin C. They contain red arils, tiny edible seeds that are loaded with juice and provide valuable fiber. They are delicious and fantastic to eat - though I would not recommend eating the white membrane that surrounds the arils as it is quite bitter and the consensus is that it is not recommended. And for those of us that count calories, a 1/2 cup of raw pomegranate has 80 calories and 0 grams of fat!

    According to the American Association for Cancer Research (AACR), pomegranate fruit extract contains several polyphenols and anthocyanidins (pigment that gives certain fruits their dark red colors). Its antioxidant activity is higher than that of red wine and green tea and research suggests that pomegranate extract may have significant clinical benefits in decreasing risk for skin cancer.

    By taking pomegranate extract capsules, one could reduce or reverse the signs of aging by promoting cell turnover and creating new, healthy skin. But that is not all! Evidence shows that including it in your skin care regime can provide wonderful results too. Rich in ellagic acid to manage free radicals, pomegranate oil contains punicic acid, an omega 5 conjugated fatty acid effective in aiding cell regeneration and proliferation. Pomegranate also carries beneficial phytoestrogen and a rare plant-based source of conjugated linoleic acids (CLA), an anti-carcinogen.

    So I salute you, oh red goddess of history. Bring me health and wellness with all your super fruit power!

    Pomegranate, Almond Oil, and Honey Mask


    ½ pomegranate
    2 tsp almond oil
    ½ tbsp organic honey

    Warm up the honey until it becomes liquid (not too hot!) by putting it in a small glass or metal bowl which is immersed in hot water. Peel the pomegranate half, cut the fruit in pieces, and put these in a bowl or food processor. Add the honey and almond oil. Blend it all into a smooth and uniform paste. Spread this gently and equally with your fingertips on your clean face and neck: keep the eye area clear. Now lie down, relax, and leave the mask on for 20 minutes. Then, wash it off with lukewarm water and end with a splash of cold water; pat your skin dry with a clean towel. Finally, apply a moisturizer, this way you "seal" your skin to keep the water inside. (For all skin types). *This fruit mask recipe peels your skin and we do not recommend using it on acne skin.

    Copyright ® 2009-2010 Natural – Homeremedies-For-Life

    Pomegranate Oat Bran Scrub

    2 ounces pomegranate juice
    2 ounces orange juice
    2 tbsp honey
    2 tbsp sea salt
    3 to 4 ounces oat bran

    1. In a container large enough to hold two cups, combine pomegranate and orange juices. To this add the honey and mix together well.
    2. Now add sea salt and oat bran. Mix together and allow the oat bran to soak up the liquids, about 10 to 20 minutes.
    3. Make sure to apply to a clean face. Probably the easiest way is to apply in the shower after you clean your face and allow it to set while you do other things. The steam from the shower helps allow the ingredients to penetrate your skin. Then, gently scrub off as you shower.

    Copyright ® eHow.com

Login to post comments

More in Business

Featured Company

  • Cirepil by Perron RigotCirepil by Perron RigotDescription: At Cirépil by Perron Rigot, we believe: "It's not just about what we remove. It is about what we leave behind... Healthy Skin!" Unlike traditional methods of waxing, Cirépil wax sticks to the hair rather than the skin, reducing the pain of waxing by 50% ...

Business

Next-Level Learning

  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...