In order to be considered an accomplished makeup artist, proficiency working with all skin tones, ages, and textures is imperative. Unfortunately, retail cosmetic companies have only recently created makeup with enough pigment for medium and darker skin tones. Makeup lacking pigment will either not offer enough coverage or turn pink and ashy on darker skin tones. Luckily, there are professional makeup lines that cater to…
When it comes to makeup, the key to successful retailing has always revolved around mascara. For generations, cosmetic surveys have revealed that the one and only beauty product women would not want to give up is mascara. If they have time to apply only one product in the morning, they choose to darken and thicken their eyelashes with one or two coats of mascara rather…

Making Money with Makeup

Written by Michelle Richardson, L.E.
Aestheticians are considered licensed makeup artists, however, very few skin care professionals take advantage of that title. Studies show that most women wish they were more skilled at applying their own makeup. Statistics show that the retail cosmetic sales industry is a billion dollar business. Licensed professionals should be suggesting what is best for their clients' skin and coloring and current trends. Helping clients look…

MakeUp

Written by Lauren Balukonis, senior account executive at Behrman Communications
The first use of cosmetics dates back to the ancient Egyptians and their use of kohl. They painted this early makeup around their eyes not only to enhance appearance, but also to ward off the evil eye and dangerous spirits. Cleopatra was also said to have used a lip stain that got its hue from ground carmine beetles, while other women used a combination of…

Helping Clients Prepare for Professional Headshots

Written by Annie Mayo, president and CEO of Advanced Mineral Makeup
Many clients are asked to prepare themselves for a professional photoshoot or company headshots that will be used in a variety of business avenues. Clients may become overwhelmed at the thought of preparing for professional photographs, but this uncertainty gives the skin care professional an opportunity to step in and help the client prepare for the event. When the client is equipped with the right…

May 2022

Brands of the Month

  • Skin Script
  • Repechage
  • Celluma by Biophotas, Inc